DECA MARKETING CLUSTER ANSWERS AND
QUESTIONS SET A+
✔✔Internal Audience - ✔✔Public relations term that refers to individuals or groups
within (or closely associated with) an organization.
✔✔Public-Relations Activities - ✔✔Advertising
Corporate Philanthropy
Corporate Sponsorship
Development
Lobbying
Promotion
Publicity
Public Relations Research
Special Event Management
✔✔Lobbying - ✔✔The act of attempting to influence the decisions of others.
✔✔Corporate Philanthropy - ✔✔The act of a corporation or business promoting the
welfare of others, generally via charitable donations of funds or time.
✔✔Rebate - ✔✔A partial refund to someone who has paid too much money for tax,
rent, or a utility. A pay back.
✔✔Direct Marketing - ✔✔A channel-agnostic form of advertising which allows
businesses and nonprofit organizations to communicate straight to the customer, with
advertising techniques that can include cell phone text messaging, email, interactive
consumer websites, online display ads, database marketing, fliers, catalog etc.
✔✔Telemarketing - ✔✔Marketing over the phone
✔✔Banner Ad - ✔✔A form of advertising on the World Wide Web delivered by an ad
server. This form of online advertising entails embedding an advertisement into a web
, page. It is intended to attract traffic to a website by linking to the website of the
advertiser.
✔✔Interstitial - ✔✔A page that is inserted in the normal flow of editorial content
structure on a Web site for the purpose of advertising or promotion. It can be more or
less intrusive and the reaction of viewers usually depends on how welcome or
entertaining the message is.
✔✔Media-Rich Advertising - ✔✔Involves animations that float across the computer
screen and move back to their original space,
✔✔Puffery - ✔✔Exaggerated or false praise.
✔✔Regulatory Agency - ✔✔A public authority or government agency responsible for
exercising autonomous authority over some area of human activity in a regulatory or
supervisory capacity.
✔✔Scope - ✔✔Sum of all individual jobs.
✔✔Depth - ✔✔The influence of an employee in his work environment such as decision
making and accountability. Higher level positions have more job depth as it involves
decision making and greater discretion on how a job is done.
✔✔Cash Conversion Cycle - ✔✔It measures how fast a company can convert cash on
hand into even more cash on hand.
✔✔Liquid Asset - ✔✔An asset that can be converted into cash quickly and with minimal
impact to the price received.
✔✔Profit Margin - ✔✔The amount by which revenue from sales exceeds costs in a
business.
✔✔Dividend - ✔✔A sum of money paid regularly (typically quarterly) by a company to
its shareholders out of its profits (or reserves).
✔✔Sugging - ✔✔The act of selling or attempting to sell a product under the guise of
conducting market research.
✔✔Price Discrimination - ✔✔The action of selling the same product at different prices to
different buyers, in order to maximize sales and profits.
✔✔Scanner Fraud - ✔✔When a store changes the sticker price of an object to be on
sale, but doesn't change the price within the computer, so the consumer will pay the
higher price at the point of sale.
QUESTIONS SET A+
✔✔Internal Audience - ✔✔Public relations term that refers to individuals or groups
within (or closely associated with) an organization.
✔✔Public-Relations Activities - ✔✔Advertising
Corporate Philanthropy
Corporate Sponsorship
Development
Lobbying
Promotion
Publicity
Public Relations Research
Special Event Management
✔✔Lobbying - ✔✔The act of attempting to influence the decisions of others.
✔✔Corporate Philanthropy - ✔✔The act of a corporation or business promoting the
welfare of others, generally via charitable donations of funds or time.
✔✔Rebate - ✔✔A partial refund to someone who has paid too much money for tax,
rent, or a utility. A pay back.
✔✔Direct Marketing - ✔✔A channel-agnostic form of advertising which allows
businesses and nonprofit organizations to communicate straight to the customer, with
advertising techniques that can include cell phone text messaging, email, interactive
consumer websites, online display ads, database marketing, fliers, catalog etc.
✔✔Telemarketing - ✔✔Marketing over the phone
✔✔Banner Ad - ✔✔A form of advertising on the World Wide Web delivered by an ad
server. This form of online advertising entails embedding an advertisement into a web
, page. It is intended to attract traffic to a website by linking to the website of the
advertiser.
✔✔Interstitial - ✔✔A page that is inserted in the normal flow of editorial content
structure on a Web site for the purpose of advertising or promotion. It can be more or
less intrusive and the reaction of viewers usually depends on how welcome or
entertaining the message is.
✔✔Media-Rich Advertising - ✔✔Involves animations that float across the computer
screen and move back to their original space,
✔✔Puffery - ✔✔Exaggerated or false praise.
✔✔Regulatory Agency - ✔✔A public authority or government agency responsible for
exercising autonomous authority over some area of human activity in a regulatory or
supervisory capacity.
✔✔Scope - ✔✔Sum of all individual jobs.
✔✔Depth - ✔✔The influence of an employee in his work environment such as decision
making and accountability. Higher level positions have more job depth as it involves
decision making and greater discretion on how a job is done.
✔✔Cash Conversion Cycle - ✔✔It measures how fast a company can convert cash on
hand into even more cash on hand.
✔✔Liquid Asset - ✔✔An asset that can be converted into cash quickly and with minimal
impact to the price received.
✔✔Profit Margin - ✔✔The amount by which revenue from sales exceeds costs in a
business.
✔✔Dividend - ✔✔A sum of money paid regularly (typically quarterly) by a company to
its shareholders out of its profits (or reserves).
✔✔Sugging - ✔✔The act of selling or attempting to sell a product under the guise of
conducting market research.
✔✔Price Discrimination - ✔✔The action of selling the same product at different prices to
different buyers, in order to maximize sales and profits.
✔✔Scanner Fraud - ✔✔When a store changes the sticker price of an object to be on
sale, but doesn't change the price within the computer, so the consumer will pay the
higher price at the point of sale.
