PUR 3000 EVALUATION TEST ANSWERS AND
QUESTIONS SET A+
✔✔B - ✔✔15. A news release that has news value must ________.
A. omit all source attribution
B. be newsworthy in the context of the organization
C. include hyperbole and jargon
D. be subjective according to the source
✔✔C - ✔✔16. Of the states listed below, which are now home to a "majority-minority"
population?
A. Florida, California and New Hampshire
B. Colorado, Washington and Nevada
C. California, Hawaii, New Mexico and Texas
D. California, Massachusetts and New York
✔✔A - ✔✔17. Of all the consumers who may be dissatisfied with a product or service,
research indicates that about ________ will complain.
A. 4%
B. 20%
C. 35%
D. 60%
✔✔B - ✔✔18. If necessary, an organization's community relations can succeed even
without the support of top management.
A. True
B. False
, ✔✔A - ✔✔1. The media scorn the public relations practice of ________.
A. using well-known spokespersons without revealing that they are being paid for an
endorsement
B. creating a differentiable identity for a client
C. pitching news feature stories that have a promotional angle
D. finding legitimate news angles that earn product or company mentions in media
✔✔A - ✔✔2. What is the central idea that drives models based upon risk
communication?
A. Perception is reality.
B. The media will "run with the pack." C. Opinion leaders rule.
D. Public opinion is ever-shifting.
✔✔B - ✔✔3. Public relations professionals do not need communications cross-training,
because they are already well trained in advertising and marketing.
A. True
B. False
✔✔D - ✔✔4. According to counselor and public relations professor Barry Zusman, what
should you do to pare for public relations employment?
A. Learn about health care.
B. Focus on perks.
C. Be prepared to accept a low starting salary.
D. Become a strong writer.
✔✔A - ✔✔5. How does issues management differ from standard crisis management?
A. Issues management is more forward-thinking.
B. Standard crisis management plans from the outside-in.
C. Issues management identifies all potential issues.
D. Standard crisis management is a thing of the past.
QUESTIONS SET A+
✔✔B - ✔✔15. A news release that has news value must ________.
A. omit all source attribution
B. be newsworthy in the context of the organization
C. include hyperbole and jargon
D. be subjective according to the source
✔✔C - ✔✔16. Of the states listed below, which are now home to a "majority-minority"
population?
A. Florida, California and New Hampshire
B. Colorado, Washington and Nevada
C. California, Hawaii, New Mexico and Texas
D. California, Massachusetts and New York
✔✔A - ✔✔17. Of all the consumers who may be dissatisfied with a product or service,
research indicates that about ________ will complain.
A. 4%
B. 20%
C. 35%
D. 60%
✔✔B - ✔✔18. If necessary, an organization's community relations can succeed even
without the support of top management.
A. True
B. False
, ✔✔A - ✔✔1. The media scorn the public relations practice of ________.
A. using well-known spokespersons without revealing that they are being paid for an
endorsement
B. creating a differentiable identity for a client
C. pitching news feature stories that have a promotional angle
D. finding legitimate news angles that earn product or company mentions in media
✔✔A - ✔✔2. What is the central idea that drives models based upon risk
communication?
A. Perception is reality.
B. The media will "run with the pack." C. Opinion leaders rule.
D. Public opinion is ever-shifting.
✔✔B - ✔✔3. Public relations professionals do not need communications cross-training,
because they are already well trained in advertising and marketing.
A. True
B. False
✔✔D - ✔✔4. According to counselor and public relations professor Barry Zusman, what
should you do to pare for public relations employment?
A. Learn about health care.
B. Focus on perks.
C. Be prepared to accept a low starting salary.
D. Become a strong writer.
✔✔A - ✔✔5. How does issues management differ from standard crisis management?
A. Issues management is more forward-thinking.
B. Standard crisis management plans from the outside-in.
C. Issues management identifies all potential issues.
D. Standard crisis management is a thing of the past.
