PUR 3000 COMPREHENSIVE ANSWERS AND
QUESTIONS SET A+
✔✔A - ✔✔15) The Department of Defense communications operation includes more
than 3,000 communicators.
A) True
B) False
✔✔A - ✔✔16) What is SEO?
A) search engine optimization
B) sales enjoyment optimization
C) search engine options
D) sales employment opportunities
✔✔C - ✔✔17) Which of the following does NOT represent a social media network that
has stood the test of time?
A) LinkedIn
B) YouTube
C) MySpace
D) Facebook
✔✔A - ✔✔18) In recent decades, the lobbying business has grown dramatically at all
levels of government.
A) True
B) False
✔✔B - ✔✔1. As the arbiters of communications in organizations, public relations people
must ________.
A. enhance the power of the disenfranchised
B. be sensitive to society's new multicultural realities
C. sensitize the rest of the world to multicultural needs of Americans
D. make an impact on renewing the energies of various ethnic communities
, ✔✔B - ✔✔2. Government officials who are concerned about consumer rights and
protection focus on product ________.
A. litigation time limits
B. labeling and packaging
C. registration of letters of complaint
D. placement and pricing
✔✔D - ✔✔3. Women have made great strides in all the following ways EXCEPT
________.
A. serving as CEOs at large corporations
B. leveling the overall playing field between men and women
C. becoming advisors to presidential candidates and to the president
D. achieving equal pay for equal work
✔✔A - ✔✔4. When writing for the ear, always remember to ________.
A. be brief
B. use complex sentence structure
C. use passive verbs
D. avoid using contractions
✔✔B - ✔✔5. "Community relations" refers not only to supporting the local area but
promoting the businesses who operate within it.
A. True
B. False
✔✔D - ✔✔6. A story that touches on an emotional experience uses the ________
angle.
A. impact
B. oddity
C. crisis
D. human interest
✔✔A - ✔✔7. When an organization doesn't receive a reasonable level of support for its
business and its products, it often faces community relations problems.
A. True
B. False
QUESTIONS SET A+
✔✔A - ✔✔15) The Department of Defense communications operation includes more
than 3,000 communicators.
A) True
B) False
✔✔A - ✔✔16) What is SEO?
A) search engine optimization
B) sales enjoyment optimization
C) search engine options
D) sales employment opportunities
✔✔C - ✔✔17) Which of the following does NOT represent a social media network that
has stood the test of time?
A) LinkedIn
B) YouTube
C) MySpace
D) Facebook
✔✔A - ✔✔18) In recent decades, the lobbying business has grown dramatically at all
levels of government.
A) True
B) False
✔✔B - ✔✔1. As the arbiters of communications in organizations, public relations people
must ________.
A. enhance the power of the disenfranchised
B. be sensitive to society's new multicultural realities
C. sensitize the rest of the world to multicultural needs of Americans
D. make an impact on renewing the energies of various ethnic communities
, ✔✔B - ✔✔2. Government officials who are concerned about consumer rights and
protection focus on product ________.
A. litigation time limits
B. labeling and packaging
C. registration of letters of complaint
D. placement and pricing
✔✔D - ✔✔3. Women have made great strides in all the following ways EXCEPT
________.
A. serving as CEOs at large corporations
B. leveling the overall playing field between men and women
C. becoming advisors to presidential candidates and to the president
D. achieving equal pay for equal work
✔✔A - ✔✔4. When writing for the ear, always remember to ________.
A. be brief
B. use complex sentence structure
C. use passive verbs
D. avoid using contractions
✔✔B - ✔✔5. "Community relations" refers not only to supporting the local area but
promoting the businesses who operate within it.
A. True
B. False
✔✔D - ✔✔6. A story that touches on an emotional experience uses the ________
angle.
A. impact
B. oddity
C. crisis
D. human interest
✔✔A - ✔✔7. When an organization doesn't receive a reasonable level of support for its
business and its products, it often faces community relations problems.
A. True
B. False
