PUR 3000 ACTUAL FINALS ANSWERS AND
QUESTIONS SET A+
✔✔A - ✔✔What is the cardinal rule for PR practitioners
A) never ever lie
B) Never let the company down
C) always give your best
D) be clear and concise with your communication
✔✔B - ✔✔The practice of PR did not make much progress during the 19th century
A) T
B) F
✔✔C - ✔✔1) Which of the following is NOT true regarding the internet and the practice
of public relations?
A) Many public relations firms employ interactive specialists and groups.
B) Many public relations firms specialize in online communications.
C) Media professionals do not trust online information because it cannot be verified.
D) The Internet is a great potential repository of education-based information.
✔✔A - ✔✔2) What is the biggest benefit of offering a website?
A) The ability to offer information to the public in an organized, consolidated manner
B) Elimination of way to monitor what others are saying about your organization
C) Access to the oldest social media tool
D) Elimination of roadblocks to reaching potential or current customers
, ✔✔A - ✔✔3) If public relations professionals expect audiences to benefit from their
website, they should ________.
A) make it as easily navigable as possible
B) make it media-friendly, above all
C) catalog news clips and publications
D) make it "static"
✔✔B - ✔✔4) As worldwide internet use expands exponentially, public relations
professionals must ________.
A) adopt proactive strategies to deal with rogue bloggers
B) increase their competence in employing and monitoring it
C) switch to a "digital-only" platform in media relations
D) concentrate more on print media, as it is more enduring
✔✔B - ✔✔5) Because of its immediacy and pervasiveness, the internet has replaced
human relationships as the essence of societal communication and the public relations
practice.
A) True
B) False
✔✔D - ✔✔6) While there is no single employee public, there is a diverse group of
employee publics that ________.
A) is concerned mostly with pay levels
B) shares all the same concerns
C) shares similar interests
D) consists of numerous subgroups
✔✔D - ✔✔7) If communication is to reinforce a consistent management message, the
message must ________.
A) carry a friendly tone
B) be complex
C) spell out in every detail the purpose behind the message
QUESTIONS SET A+
✔✔A - ✔✔What is the cardinal rule for PR practitioners
A) never ever lie
B) Never let the company down
C) always give your best
D) be clear and concise with your communication
✔✔B - ✔✔The practice of PR did not make much progress during the 19th century
A) T
B) F
✔✔C - ✔✔1) Which of the following is NOT true regarding the internet and the practice
of public relations?
A) Many public relations firms employ interactive specialists and groups.
B) Many public relations firms specialize in online communications.
C) Media professionals do not trust online information because it cannot be verified.
D) The Internet is a great potential repository of education-based information.
✔✔A - ✔✔2) What is the biggest benefit of offering a website?
A) The ability to offer information to the public in an organized, consolidated manner
B) Elimination of way to monitor what others are saying about your organization
C) Access to the oldest social media tool
D) Elimination of roadblocks to reaching potential or current customers
, ✔✔A - ✔✔3) If public relations professionals expect audiences to benefit from their
website, they should ________.
A) make it as easily navigable as possible
B) make it media-friendly, above all
C) catalog news clips and publications
D) make it "static"
✔✔B - ✔✔4) As worldwide internet use expands exponentially, public relations
professionals must ________.
A) adopt proactive strategies to deal with rogue bloggers
B) increase their competence in employing and monitoring it
C) switch to a "digital-only" platform in media relations
D) concentrate more on print media, as it is more enduring
✔✔B - ✔✔5) Because of its immediacy and pervasiveness, the internet has replaced
human relationships as the essence of societal communication and the public relations
practice.
A) True
B) False
✔✔D - ✔✔6) While there is no single employee public, there is a diverse group of
employee publics that ________.
A) is concerned mostly with pay levels
B) shares all the same concerns
C) shares similar interests
D) consists of numerous subgroups
✔✔D - ✔✔7) If communication is to reinforce a consistent management message, the
message must ________.
A) carry a friendly tone
B) be complex
C) spell out in every detail the purpose behind the message
