PUR 3000 CORRECT EXAMS ANSWERS AND
QUESTIONS SET A+
✔✔B - ✔✔15. The study of what words really mean is called ________.
A) dictation
C) transmission
B) semantics
D) adaptation
✔✔A - ✔✔16. Once opinions become strong enough, they can lead people to take
behavioral or verbal action.
A) True
B) False
✔✔A - ✔✔17. These days, CEOs need public relations counsel in order to effectively
promote their organizations.
A) True
B) False
✔✔D - ✔✔18. Which communication goal relates to educating a particular public?
A) to build mutual understanding
C) to persuade
B) to motivate
D) to inform
✔✔C - ✔✔In a society overwhelmed by communications, what is the communicator's
main challenge?
A) not to lie
B) to come across as personable to the general public and media
C) to cut through communications that come from many sources to deliver an argument
that is persuasive, believable, and actionable
D) to improve the public perception of the company in every interaction
, ✔✔B - ✔✔The fundamental mandate of PR is ___________, and its focus is
____________________
A) good will; building trust
B) communications; building relationships
C) build trust; goodwill
D) building relationships; goodwill
✔✔A - ✔✔A principle contribution to the field of PR made by IVY Ledbetter Lee was
_________________
A) a recognition that the public needed to be informed
B) a code of ethics that is now standard for PR professionals
C) the famous book "The keys to Marketing" which has become an industry essential
D) exposing dangerous muckrakers who stirred up trouble while coining the phrase
itself
✔✔A - ✔✔In reporting to an organization's top management, PR professionals must be
able to provide info that is _____________
A) unfiltered and uncensored
B) polite and respectful
C) positive and insightful
D) negative and degrading
✔✔C - ✔✔To effectively communicate with a public, it is important to recognize that
______________
A) the public must be informed of everything
B) the public is too vast to do extreme user segmentation and therefore a general
message must be made
C) all publics have their own special needs and require different types of communication
D) the media will twist whatever is said so there is a dire need to be clear and concise
with wording
✔✔D - ✔✔The government affairs function of PR deals with _____________
A) state officials
B) Local officials
C) Federal Officials
D) Officials at the local, state, and federal levels
✔✔C - ✔✔Twisting messages to create the impression of positive performance is
_____________
A) what muckrakers do
B) a PR persons' job
QUESTIONS SET A+
✔✔B - ✔✔15. The study of what words really mean is called ________.
A) dictation
C) transmission
B) semantics
D) adaptation
✔✔A - ✔✔16. Once opinions become strong enough, they can lead people to take
behavioral or verbal action.
A) True
B) False
✔✔A - ✔✔17. These days, CEOs need public relations counsel in order to effectively
promote their organizations.
A) True
B) False
✔✔D - ✔✔18. Which communication goal relates to educating a particular public?
A) to build mutual understanding
C) to persuade
B) to motivate
D) to inform
✔✔C - ✔✔In a society overwhelmed by communications, what is the communicator's
main challenge?
A) not to lie
B) to come across as personable to the general public and media
C) to cut through communications that come from many sources to deliver an argument
that is persuasive, believable, and actionable
D) to improve the public perception of the company in every interaction
, ✔✔B - ✔✔The fundamental mandate of PR is ___________, and its focus is
____________________
A) good will; building trust
B) communications; building relationships
C) build trust; goodwill
D) building relationships; goodwill
✔✔A - ✔✔A principle contribution to the field of PR made by IVY Ledbetter Lee was
_________________
A) a recognition that the public needed to be informed
B) a code of ethics that is now standard for PR professionals
C) the famous book "The keys to Marketing" which has become an industry essential
D) exposing dangerous muckrakers who stirred up trouble while coining the phrase
itself
✔✔A - ✔✔In reporting to an organization's top management, PR professionals must be
able to provide info that is _____________
A) unfiltered and uncensored
B) polite and respectful
C) positive and insightful
D) negative and degrading
✔✔C - ✔✔To effectively communicate with a public, it is important to recognize that
______________
A) the public must be informed of everything
B) the public is too vast to do extreme user segmentation and therefore a general
message must be made
C) all publics have their own special needs and require different types of communication
D) the media will twist whatever is said so there is a dire need to be clear and concise
with wording
✔✔D - ✔✔The government affairs function of PR deals with _____________
A) state officials
B) Local officials
C) Federal Officials
D) Officials at the local, state, and federal levels
✔✔C - ✔✔Twisting messages to create the impression of positive performance is
_____________
A) what muckrakers do
B) a PR persons' job
