LSUS MBA 776 EXAM 2 COMPREHENSIVE
STUDY GUIDE
◉ Enthnocentrism.
Answer: the notion that people in one's own company, culture, or
country know best how to do things
◉ Marketing.
Answer: the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large
◉ International Marketing.
Answer: The performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and
services to consumers or users in more than one nation for a profit.
◉ Adaptation.
Answer: The ability to interpret effectively the influence and impact
of each of the uncontrollable environmental elements on the
marketing plan for each foreign market in which they hope to do
business
, ◉ Stages of International Marketing Involvement.
Answer: 1. No Direct Foreign Marketing
2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
◉ No Direct Foreign Marketing.
Answer: A company that does not actively cultivate customers
outside the country
◉ Infrequent Foreign Marketing.
Answer: A company with temporary surpluses caused by variations
in production levels or demand may send their products for
marketing overseas
◉ Regular Foreign Marketing.
Answer: A firm with permanent productive capacity devoted to the
production of goods and services to be marketed in foreign markets
◉ International Marketing.
Answer: Companies in this stage are fully committed to and involved
in international marketing activities.
STUDY GUIDE
◉ Enthnocentrism.
Answer: the notion that people in one's own company, culture, or
country know best how to do things
◉ Marketing.
Answer: the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large
◉ International Marketing.
Answer: The performance of business activities designed to plan,
price, promote, and direct the flow of a company's goods and
services to consumers or users in more than one nation for a profit.
◉ Adaptation.
Answer: The ability to interpret effectively the influence and impact
of each of the uncontrollable environmental elements on the
marketing plan for each foreign market in which they hope to do
business
, ◉ Stages of International Marketing Involvement.
Answer: 1. No Direct Foreign Marketing
2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
◉ No Direct Foreign Marketing.
Answer: A company that does not actively cultivate customers
outside the country
◉ Infrequent Foreign Marketing.
Answer: A company with temporary surpluses caused by variations
in production levels or demand may send their products for
marketing overseas
◉ Regular Foreign Marketing.
Answer: A firm with permanent productive capacity devoted to the
production of goods and services to be marketed in foreign markets
◉ International Marketing.
Answer: Companies in this stage are fully committed to and involved
in international marketing activities.
