LSUS MBA 776 EXAM 2 COMPREHENSIVE
COURSE REVIEW
◉ What are uncontrollable elements in domestic environments
Answer: Actively evaluate elements to make adjustments
Determine the outcome of the marketing enterprise
◉ Domestic Environment Uncontrollables Examples
Answer: political/legal forces, economic climate, competition, level
of technology, Structure of distribution, geography and
infrastructure, cultural forces
◉ Foreign Environment Uncontrollables Examples
Answer: Political/legal forces, economic forces, competitive forces,
level of technology, structure of distribution, geography and
infrastructure, cultural forces
◉ What is cultural adjustment?
Answer: The most challenging and important task
◉ Duties of international marketers
,Answer: •Interpret influence of each uncontrollable element on
market
•Adjust marketing efforts to cultures in which they are not attuned
•Be aware of own frame of reference when evaluating markets
◉ Self-Reference Criterion (SRC)
Answer: Unconscious reference to own cultural values, experiences,
knowledge.
Problematic when used for decisions
◉ Ethnocentrism
Answer: One's own country, culture, or country is best
Most problematic when affluent countries work with less affluent
◉ Both SRC and Ethnocentrism can
Answer: impede ability to accurately assess foreign markets
◉ How to avoid business errors in regard to SRC and Ethnocentrism
Answer: 1.Define the business problem or goal in home-country
cultural traits, habits, or norms.
2.Define the business problem or goal in foreign-country cultural
traits, habits, or norms through consultation with natives of the
target country. Make no value judgments.
, 3.Isolate the SRC influence in the problem and examine it carefully to
see how it complicates the problem.
4.Redefine the problem without the SRC influence and solve for the
optimum business goal solution.
◉ Main components of global awareness
Answer: •Tolerance of and willingness to learn about cultural
differences
•Knowledge of cultures, history, world market potential, and global
economic, social, and political trends
◉ Main characteristics of companies that internationalize quickly:
Answer: •High-technology and/or marketing-based resources.
•Smaller home markets and larger production capacities.
•Managers who are well-networked internationally.
◉ Stages of international marketing
Answer: More reactive and less strategic, more involved in strategic
planning
◉ More reactive and less strategic
Answer: 1. no direct foreign marketing
2. infrequent foreign marketing
COURSE REVIEW
◉ What are uncontrollable elements in domestic environments
Answer: Actively evaluate elements to make adjustments
Determine the outcome of the marketing enterprise
◉ Domestic Environment Uncontrollables Examples
Answer: political/legal forces, economic climate, competition, level
of technology, Structure of distribution, geography and
infrastructure, cultural forces
◉ Foreign Environment Uncontrollables Examples
Answer: Political/legal forces, economic forces, competitive forces,
level of technology, structure of distribution, geography and
infrastructure, cultural forces
◉ What is cultural adjustment?
Answer: The most challenging and important task
◉ Duties of international marketers
,Answer: •Interpret influence of each uncontrollable element on
market
•Adjust marketing efforts to cultures in which they are not attuned
•Be aware of own frame of reference when evaluating markets
◉ Self-Reference Criterion (SRC)
Answer: Unconscious reference to own cultural values, experiences,
knowledge.
Problematic when used for decisions
◉ Ethnocentrism
Answer: One's own country, culture, or country is best
Most problematic when affluent countries work with less affluent
◉ Both SRC and Ethnocentrism can
Answer: impede ability to accurately assess foreign markets
◉ How to avoid business errors in regard to SRC and Ethnocentrism
Answer: 1.Define the business problem or goal in home-country
cultural traits, habits, or norms.
2.Define the business problem or goal in foreign-country cultural
traits, habits, or norms through consultation with natives of the
target country. Make no value judgments.
, 3.Isolate the SRC influence in the problem and examine it carefully to
see how it complicates the problem.
4.Redefine the problem without the SRC influence and solve for the
optimum business goal solution.
◉ Main components of global awareness
Answer: •Tolerance of and willingness to learn about cultural
differences
•Knowledge of cultures, history, world market potential, and global
economic, social, and political trends
◉ Main characteristics of companies that internationalize quickly:
Answer: •High-technology and/or marketing-based resources.
•Smaller home markets and larger production capacities.
•Managers who are well-networked internationally.
◉ Stages of international marketing
Answer: More reactive and less strategic, more involved in strategic
planning
◉ More reactive and less strategic
Answer: 1. no direct foreign marketing
2. infrequent foreign marketing
