BUSN 311 EVALUATION TEST QUESTIONS AND
ANSWERS SET A+
✔✔_________ shows series of departments that carry out value-creating activities to
design, produce, market, deliver and support a firm's products
A.CRM (Customer Relationship Management)
B.business analytics
C.supply-chain management
D.value chain
E.marketing 4P's - ✔✔D.value chain
✔✔market nichers are_________
A.firms with the largest market share and leads the market
B.firms fighting to increase market share
C.firms that want to hold onto their market share
D.firms that serve a small market segment not being pursued by other firms
E. none of the above - ✔✔D.firms that serve small market segments not being pursued
by others
✔✔according to the lecture, which of the following is the correct calculation for
marketing ROI?
A.gross sales after taxes divided by cost of goods sold
B.net profit before taxes divided by total marketing investment
C.total costs divided by profit per unit sales
D.total marketing investment divided by total revenues
E.total marketing investment divided by total advertising expenses - ✔✔B.net profit
before taxes divided by total marketing investment
✔✔the first step in analyzing competitors is ______
A.assessing competitor's objectives and strategies
B.assessing competitor's strengths and weaknesses
C.analyzing the company's competitive advantage
D.identifying the company's competitors
, E.defining the business domain in terms of consumer benefits - ✔✔D.identifying the
company's competitors
✔✔Among varied factors that influence consumer behaviors, reference groups, family
and roles and status are considered as _________ factors
A.demographic
B.cultural
C.social
D.personal
E.psychological - ✔✔C.social
✔✔_______ are groups of people within a culture with shared value system based on
common life experiences and situations
A.market segments
B.market niches
C.social classes
D.generations
E.sub-cultures - ✔✔E.sub-cultures
✔✔in regards to perception in consumer behavior, selective _______ indicates the
tendency for people to screen out most of the info to which they are exposed
A.attention
B.distortion
C.retention
D.interpretation
E.choice - ✔✔A.attention
✔✔among factors influencing consumer behaviors, _______ factors include
demographics, lifestyle and self-concept
A.cultural
B.social
C.attitudinal
D.psychological
E.none of the above - ✔✔E.none of the above
✔✔A(n) ________ is a person's relatively consistent evaluations, feelings and
tendencies towards an object or idea
A.perception
B.attitude
C.lifestyle
D.motive
E.belief - ✔✔B.attitude
✔✔A company, which markets a smart phone, targets the consumer groups in the early
20s. A survey revealed that 50% of the target consumers currently own smart phones.
ANSWERS SET A+
✔✔_________ shows series of departments that carry out value-creating activities to
design, produce, market, deliver and support a firm's products
A.CRM (Customer Relationship Management)
B.business analytics
C.supply-chain management
D.value chain
E.marketing 4P's - ✔✔D.value chain
✔✔market nichers are_________
A.firms with the largest market share and leads the market
B.firms fighting to increase market share
C.firms that want to hold onto their market share
D.firms that serve a small market segment not being pursued by other firms
E. none of the above - ✔✔D.firms that serve small market segments not being pursued
by others
✔✔according to the lecture, which of the following is the correct calculation for
marketing ROI?
A.gross sales after taxes divided by cost of goods sold
B.net profit before taxes divided by total marketing investment
C.total costs divided by profit per unit sales
D.total marketing investment divided by total revenues
E.total marketing investment divided by total advertising expenses - ✔✔B.net profit
before taxes divided by total marketing investment
✔✔the first step in analyzing competitors is ______
A.assessing competitor's objectives and strategies
B.assessing competitor's strengths and weaknesses
C.analyzing the company's competitive advantage
D.identifying the company's competitors
, E.defining the business domain in terms of consumer benefits - ✔✔D.identifying the
company's competitors
✔✔Among varied factors that influence consumer behaviors, reference groups, family
and roles and status are considered as _________ factors
A.demographic
B.cultural
C.social
D.personal
E.psychological - ✔✔C.social
✔✔_______ are groups of people within a culture with shared value system based on
common life experiences and situations
A.market segments
B.market niches
C.social classes
D.generations
E.sub-cultures - ✔✔E.sub-cultures
✔✔in regards to perception in consumer behavior, selective _______ indicates the
tendency for people to screen out most of the info to which they are exposed
A.attention
B.distortion
C.retention
D.interpretation
E.choice - ✔✔A.attention
✔✔among factors influencing consumer behaviors, _______ factors include
demographics, lifestyle and self-concept
A.cultural
B.social
C.attitudinal
D.psychological
E.none of the above - ✔✔E.none of the above
✔✔A(n) ________ is a person's relatively consistent evaluations, feelings and
tendencies towards an object or idea
A.perception
B.attitude
C.lifestyle
D.motive
E.belief - ✔✔B.attitude
✔✔A company, which markets a smart phone, targets the consumer groups in the early
20s. A survey revealed that 50% of the target consumers currently own smart phones.
