PPN 302: Week 9- Health Education,
Health Communication + Health Literacy
Questions And Correct Answers.
What can social media be used as? - Answer -contagion (ex. promotions influence beliefs
around tobacco)
-vector (ex. outbreaks of STIs)
-inoculant (proactive communication) ex. prevent/minimize spread of misinformation
-surveillance (ex. monitor exposures of contaminants)
-disease control and mitigation (ex. spreading positive health promoting info)
-treatment (ex. where to get screened)
What are the communication attributes of social media? - Answer Social media as:
-contagion (proximal outcomes)
-treatment (collateral and proximal outcomes)
-disease control (collateral outcomes)
What are the attributes of host of social media? - Answer Social media as:
-surveillance (intermediate and distal outcome)
-inoculant (distal outcome)
What are the attributes of pathogen/disease of social media? - Answer Social media as:
-vector (intermediate outcome)
-surveillance (intermediate and distal outcome)
What are the challenges of using social media to communicate health messages? - Answer -
public trust in evidence-based PH messages and interventions
-public resistance to social media messages
What is SPHERE (social media and public health epidemic and response)? - Answer a
framework to guide investigation and assessment of social media PH.
-illustrates potential and conflicting functions of social media across epidemic
-recognizes communication itself can contribute to health/disease
-describes factors that influence roles social media play
, T/F: Social Marketing is one of many health promotion strategies and is also known as health
education - Answer F. Social Marketing is one of many health promotion strategies and is also
known as health COMMUNICATION.
What are the CASN Public Health Competencies? - Answer -applies health literacy when
working with clients
-uses social media, community resources, & social marketing techniques appropriately to
disseminate health info
-documents population health nursing activities
-use communication techniques to influence decision-makers
What is Social Marketing? - Answer -practice of utilizing philosophy, tools, & practices of
commercial marketing for health and/or social programs.
-ORIGIN: "born" as a discipline by Philip Kotler & Gerald Zaltman (1970s) who realized the same
marketing principles that were being used to sell products to consumers could be used to "sell"
ideas, attitudes & behaviors
-seeks to INFLUENCE social behaviors not to benefit the marketer, but to BENEFIT TARGET
audience & general society
-the planning and implementation of programs designed to bring about social change using
concepts from commercial marketing
--> designed to influence the voluntary behaviour of target audiences in order to improve their
personal welfare and that of society of which they are a part
-INTEGRATED part of HP strategies (it's used to deliver HP messages to specific Canadian
populations and is designed to help individuals make decisions r/t maintaining & improving
their own, families'. & community's health +well-being.
-social marketers would be able to "influence the acceptability of social ideas" by designing,
implementing & controlling "calculated" social marketing programs, which involved "product
planning, pricing, communication, distribution, & marketing research"
How can Social Marketing affect behaviours? - Answer -accept a new behaviour
-reject a potential behaviour
-modify a current behaviour
-abandon an old behaviour
Health Communication + Health Literacy
Questions And Correct Answers.
What can social media be used as? - Answer -contagion (ex. promotions influence beliefs
around tobacco)
-vector (ex. outbreaks of STIs)
-inoculant (proactive communication) ex. prevent/minimize spread of misinformation
-surveillance (ex. monitor exposures of contaminants)
-disease control and mitigation (ex. spreading positive health promoting info)
-treatment (ex. where to get screened)
What are the communication attributes of social media? - Answer Social media as:
-contagion (proximal outcomes)
-treatment (collateral and proximal outcomes)
-disease control (collateral outcomes)
What are the attributes of host of social media? - Answer Social media as:
-surveillance (intermediate and distal outcome)
-inoculant (distal outcome)
What are the attributes of pathogen/disease of social media? - Answer Social media as:
-vector (intermediate outcome)
-surveillance (intermediate and distal outcome)
What are the challenges of using social media to communicate health messages? - Answer -
public trust in evidence-based PH messages and interventions
-public resistance to social media messages
What is SPHERE (social media and public health epidemic and response)? - Answer a
framework to guide investigation and assessment of social media PH.
-illustrates potential and conflicting functions of social media across epidemic
-recognizes communication itself can contribute to health/disease
-describes factors that influence roles social media play
, T/F: Social Marketing is one of many health promotion strategies and is also known as health
education - Answer F. Social Marketing is one of many health promotion strategies and is also
known as health COMMUNICATION.
What are the CASN Public Health Competencies? - Answer -applies health literacy when
working with clients
-uses social media, community resources, & social marketing techniques appropriately to
disseminate health info
-documents population health nursing activities
-use communication techniques to influence decision-makers
What is Social Marketing? - Answer -practice of utilizing philosophy, tools, & practices of
commercial marketing for health and/or social programs.
-ORIGIN: "born" as a discipline by Philip Kotler & Gerald Zaltman (1970s) who realized the same
marketing principles that were being used to sell products to consumers could be used to "sell"
ideas, attitudes & behaviors
-seeks to INFLUENCE social behaviors not to benefit the marketer, but to BENEFIT TARGET
audience & general society
-the planning and implementation of programs designed to bring about social change using
concepts from commercial marketing
--> designed to influence the voluntary behaviour of target audiences in order to improve their
personal welfare and that of society of which they are a part
-INTEGRATED part of HP strategies (it's used to deliver HP messages to specific Canadian
populations and is designed to help individuals make decisions r/t maintaining & improving
their own, families'. & community's health +well-being.
-social marketers would be able to "influence the acceptability of social ideas" by designing,
implementing & controlling "calculated" social marketing programs, which involved "product
planning, pricing, communication, distribution, & marketing research"
How can Social Marketing affect behaviours? - Answer -accept a new behaviour
-reject a potential behaviour
-modify a current behaviour
-abandon an old behaviour
