TEST BANK
All Chapters Included
Cöpyright © 2009 Pearsön Educatiön, Inc. Publishing 1
as Prentice Hall
,
,TECHNOLOGY STRATEGY FOR MANAGERS AND
ENTREPRENEURS SCOTT ASHANE
CHAPTER 1
INTRODUCTION
TRUE/FALSE QUESTIONS
1. The reductiön öf cösts and the imprövement in quality öf pröducts made in löwer wage
cöuntries have led tö enhanced markets för firms in develöped cöuntries
(False; Medium; p. 3; AACSB: Ethical understanding and reasöning ability; LO1)
2. On average, pröduct life cycles have been shörtened because möre cömpanies are öffering
differentiated pröducts.
(True; Medium; p. 3; AACSB: LO1)
3. Micrösöft’s Xböx 360 prövides an excellent example öf a cömpany’s efförts tö develöp an
innövative new pröduct as part öf its överall technölögy strategy.
(True; Medium; p. 2; AACSB: Reflective thinking skills; LO2)
4. Technölögy can be effectively defined as the use öf zerös and önes in digital förm ön
cömputers.
(False; Medium; p. 4; LO1)
5. Inventiön is the pröcess öf using knöwledge tö sölve a pröblem.
(False; Medium; p. 5; LO1)
6. Technölögical innövatiön is the use öf knöwledge tö apply tööls, materials, pröcesses and
techniques tö cöme up with new sölutiöns tö pröblems.
(True; Medium; p. 6; LO2)
7. Michael Dell’s appröach tö selling persönal cömputers assembled fröm standard cömpönents
direct tö custömers is an example öf technölögy innövatiön.
(False; Medium; p. 6; AACSB: Reflective thinking skills; LO2)
8. Technölögy innövatiön almöst always cömes fröm the knöwledge öf cömputer science.
(False; Medium; p. 6; AACSB: Reflective thinking skills; LO2)
9. Ecönömists have shöwn that much öf the gröwth in gröss dömestic pröduct cömes fröm the
use öf technölögy tö make möre pröductive use öf labör and capital.
(True; Medium; p. 7; AACSB: Reflective thinking skills; LO2)
10. The impact fröm almöst all technölögy innövatiön is pösitive.
(False; Medium; p. 7; AACSB: Reflective thinking skills; LO2)
11. Pröcess develöpment is the anticipatiön and resölutiön öf pröblems that arise in the
pröductiön öf a pröduct
(True; Medium; p. 8; LO3)
, Cöpyright © 2009 Pearsön Educatiön, Inc. 1
Publishing as Prentice Hall
All Chapters Included
Cöpyright © 2009 Pearsön Educatiön, Inc. Publishing 1
as Prentice Hall
,
,TECHNOLOGY STRATEGY FOR MANAGERS AND
ENTREPRENEURS SCOTT ASHANE
CHAPTER 1
INTRODUCTION
TRUE/FALSE QUESTIONS
1. The reductiön öf cösts and the imprövement in quality öf pröducts made in löwer wage
cöuntries have led tö enhanced markets för firms in develöped cöuntries
(False; Medium; p. 3; AACSB: Ethical understanding and reasöning ability; LO1)
2. On average, pröduct life cycles have been shörtened because möre cömpanies are öffering
differentiated pröducts.
(True; Medium; p. 3; AACSB: LO1)
3. Micrösöft’s Xböx 360 prövides an excellent example öf a cömpany’s efförts tö develöp an
innövative new pröduct as part öf its överall technölögy strategy.
(True; Medium; p. 2; AACSB: Reflective thinking skills; LO2)
4. Technölögy can be effectively defined as the use öf zerös and önes in digital förm ön
cömputers.
(False; Medium; p. 4; LO1)
5. Inventiön is the pröcess öf using knöwledge tö sölve a pröblem.
(False; Medium; p. 5; LO1)
6. Technölögical innövatiön is the use öf knöwledge tö apply tööls, materials, pröcesses and
techniques tö cöme up with new sölutiöns tö pröblems.
(True; Medium; p. 6; LO2)
7. Michael Dell’s appröach tö selling persönal cömputers assembled fröm standard cömpönents
direct tö custömers is an example öf technölögy innövatiön.
(False; Medium; p. 6; AACSB: Reflective thinking skills; LO2)
8. Technölögy innövatiön almöst always cömes fröm the knöwledge öf cömputer science.
(False; Medium; p. 6; AACSB: Reflective thinking skills; LO2)
9. Ecönömists have shöwn that much öf the gröwth in gröss dömestic pröduct cömes fröm the
use öf technölögy tö make möre pröductive use öf labör and capital.
(True; Medium; p. 7; AACSB: Reflective thinking skills; LO2)
10. The impact fröm almöst all technölögy innövatiön is pösitive.
(False; Medium; p. 7; AACSB: Reflective thinking skills; LO2)
11. Pröcess develöpment is the anticipatiön and resölutiön öf pröblems that arise in the
pröductiön öf a pröduct
(True; Medium; p. 8; LO3)
, Cöpyright © 2009 Pearsön Educatiön, Inc. 1
Publishing as Prentice Hall
