AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBM 302 Exam AGBM 302 Exam
Study online at https://quizlet.com/_3y40ur
1. 1. Who cares about Businesses all along the food chain
food marketing? Consumers
Policy makers
2. 1. Why is the pale- -because our species evolved to function in the paleolithic environment.
olithic a useful bench- -fossils suggest that a paleolithic man was in good health.
mark for diet?
3. 1. How was the pa- Compared to paleolitic humans, we eat:
leolithic diet differ- -43% less protein
ent from current diets -22% less fat
and what is the con- -57% more carbohydrates
sequence of this dif- Consequences
ference? -33% chance of developing diabetes.
-childhood obesity
4. 1. Many of the most -organics
dramatic trends in -health
food marketing orig- -higher quality
inate from consumer -more labels
reactions to ag and -gmo free
food system prac- -"natural"
tices. What are some -gluten free
examples of these?
5. 1. In what ways is -nondurable
food different from -perishable
other types of prod- -scalable
ucts and how do -usage variant
these differences af- -high frequency
fect the way foods necessary good
are marketed?
1
AGBM 302
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302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
, AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBM 302 Exam AGBM 302 Exam
Study online at https://quizlet.com/_3y40ur
-input to household production
-cultural significance
6. 1. What is meant by Bounded rationality- when an economic agent is unable to make a fully
"bounded rationality" informed decision because they do not have the time or ability.
and why is it crucial- -- Crucially important to food marketing because people tend to buy the
ly important in food same thing over and over again to avoid the repeated high burden of
marketing? thinking critically about every little purchase. Because of this, if a consumer
purchases your product they are likely to continue to in the future
7. 1. Why did Birdseye Because of the frozen fish and meat- more resources to keep frozen.
need to be vertically
integrated early on?
8. 1. How did the val- In 1955, Birds Eye added values beyond the physical and functional ones
ue-added food chain that contributed to a clear and likeable personality for the brand.
change in frozen
foods throughout
since frozen foods
emerged?
9. 1. What is the nec- maybe many links in the chain??
essary condition for
a value-added food
chain to exist? What
marketing eras un-
derlying philosophy
reflects this condi-
tion?
10. What is a need? Be Need- the difference between customers' actual conditions and their de-
able to provide exam- sired conditions.
ples. -security
2
AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
, AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBM 302 Exam AGBM 302 Exam
Study online at https://quizlet.com/_3y40ur
-social connection
-self-esteem
-personal ability
-caring for others
11. 1. What is a desire? Be Desire- a particular choice that people make to satisfy their needs.
able to provide exam- (you are hungry for something but nothing too filling and you don't want
ples. to spend the time preparing food so you get a banana)
12. 1. What is market my- Market myopia- is management's failure to recognize the scope of their
opia and when is it business.
likely to occur? -Occurs when a company identifies identifies with their product or past
structure instead of consumer needs.
13. 1. How is market my- Companies must broadly define organizational goals toward consumer
opia avoided? needs.
14. 1. What is the ba- -Consumer-oriented description is a need based description.
sis for forming a -A myopic description is a product based description.
consumer (market)
oriented description
versus a myopic de-
scription?
15. 1. What are the 4 P's 1. Product
of marketing? 2. Price
3. Promotion
4. Place
16. 1. What constitutes a -ingredients, associated feelings and ideas
"product"? - goods and services, package design, the idea of the goods, customer
service, brand names, product lifecycle, warranties, etc.
3
AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
, AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBM 302 Exam AGBM 302 Exam
Study online at https://quizlet.com/_3y40ur
17. 1. What is a target Target Market- group of people whom the firm decides to direct its mar-
market and why is it keting efforts.
useful to have one? -useful because different people have different needs.
18. 1. What were the 4 1. Production
marketing eras and o Assumed the customer would find the product
what was their under- o Many great ideas lost
lying philosophies? o Product focused
o "A good product will sell itself."
2. Sales
o Assumed customers simply needed to be found and/or persuaded
o Marketing and sales were thought of as the same
o Product/desire focused
o "Simple marketing and selling will overcome consumers' resistance and
convince them to buy."
3. Marketing
o Geared all aspects of the business to customer focused marketing con-
cepts
o "The consumer is king! Find a need and fill it."
4. Relationship
o Marketing concept plays an increasingly important role
o Realization that it is easier to retain customers than it is to attract new
ones
o "Long-term relationship with customers and other partners lead to suc-
cess."
19. 1. What has been giv- the relationship with consumers and putting consumers first.
en increasingly more
emphasis in the his-
tory of food market-
ing (particularly in the
last 2 eras)?
4
AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBM 302 Exam AGBM 302 Exam
Study online at https://quizlet.com/_3y40ur
1. 1. Who cares about Businesses all along the food chain
food marketing? Consumers
Policy makers
2. 1. Why is the pale- -because our species evolved to function in the paleolithic environment.
olithic a useful bench- -fossils suggest that a paleolithic man was in good health.
mark for diet?
3. 1. How was the pa- Compared to paleolitic humans, we eat:
leolithic diet differ- -43% less protein
ent from current diets -22% less fat
and what is the con- -57% more carbohydrates
sequence of this dif- Consequences
ference? -33% chance of developing diabetes.
-childhood obesity
4. 1. Many of the most -organics
dramatic trends in -health
food marketing orig- -higher quality
inate from consumer -more labels
reactions to ag and -gmo free
food system prac- -"natural"
tices. What are some -gluten free
examples of these?
5. 1. In what ways is -nondurable
food different from -perishable
other types of prod- -scalable
ucts and how do -usage variant
these differences af- -high frequency
fect the way foods necessary good
are marketed?
1
AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
, AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBM 302 Exam AGBM 302 Exam
Study online at https://quizlet.com/_3y40ur
-input to household production
-cultural significance
6. 1. What is meant by Bounded rationality- when an economic agent is unable to make a fully
"bounded rationality" informed decision because they do not have the time or ability.
and why is it crucial- -- Crucially important to food marketing because people tend to buy the
ly important in food same thing over and over again to avoid the repeated high burden of
marketing? thinking critically about every little purchase. Because of this, if a consumer
purchases your product they are likely to continue to in the future
7. 1. Why did Birdseye Because of the frozen fish and meat- more resources to keep frozen.
need to be vertically
integrated early on?
8. 1. How did the val- In 1955, Birds Eye added values beyond the physical and functional ones
ue-added food chain that contributed to a clear and likeable personality for the brand.
change in frozen
foods throughout
since frozen foods
emerged?
9. 1. What is the nec- maybe many links in the chain??
essary condition for
a value-added food
chain to exist? What
marketing eras un-
derlying philosophy
reflects this condi-
tion?
10. What is a need? Be Need- the difference between customers' actual conditions and their de-
able to provide exam- sired conditions.
ples. -security
2
AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
, AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBM 302 Exam AGBM 302 Exam
Study online at https://quizlet.com/_3y40ur
-social connection
-self-esteem
-personal ability
-caring for others
11. 1. What is a desire? Be Desire- a particular choice that people make to satisfy their needs.
able to provide exam- (you are hungry for something but nothing too filling and you don't want
ples. to spend the time preparing food so you get a banana)
12. 1. What is market my- Market myopia- is management's failure to recognize the scope of their
opia and when is it business.
likely to occur? -Occurs when a company identifies identifies with their product or past
structure instead of consumer needs.
13. 1. How is market my- Companies must broadly define organizational goals toward consumer
opia avoided? needs.
14. 1. What is the ba- -Consumer-oriented description is a need based description.
sis for forming a -A myopic description is a product based description.
consumer (market)
oriented description
versus a myopic de-
scription?
15. 1. What are the 4 P's 1. Product
of marketing? 2. Price
3. Promotion
4. Place
16. 1. What constitutes a -ingredients, associated feelings and ideas
"product"? - goods and services, package design, the idea of the goods, customer
service, brand names, product lifecycle, warranties, etc.
3
AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
, AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
AGBM 302 Exam AGBM 302 Exam
Study online at https://quizlet.com/_3y40ur
17. 1. What is a target Target Market- group of people whom the firm decides to direct its mar-
market and why is it keting efforts.
useful to have one? -useful because different people have different needs.
18. 1. What were the 4 1. Production
marketing eras and o Assumed the customer would find the product
what was their under- o Many great ideas lost
lying philosophies? o Product focused
o "A good product will sell itself."
2. Sales
o Assumed customers simply needed to be found and/or persuaded
o Marketing and sales were thought of as the same
o Product/desire focused
o "Simple marketing and selling will overcome consumers' resistance and
convince them to buy."
3. Marketing
o Geared all aspects of the business to customer focused marketing con-
cepts
o "The consumer is king! Find a need and fill it."
4. Relationship
o Marketing concept plays an increasingly important role
o Realization that it is easier to retain customers than it is to attract new
ones
o "Long-term relationship with customers and other partners lead to suc-
cess."
19. 1. What has been giv- the relationship with consumers and putting consumers first.
en increasingly more
emphasis in the his-
tory of food market-
ing (particularly in the
last 2 eras)?
4
AGBM 302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302
AGBMExam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
302 Exam.pdf~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!_(*))))))))))))))))))*@&^#(&^~&*@&*&!~&*@((*~~~~~~~~~~~~~~~~~~~~~~~~~~~~
