MGT 6311 FINAL EXAM | 54 QUESTIONS AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTIONS - GT.
100% Correct 54
Incorrect 0
1 of 54
Term
What are three goals for a Facebook ad campaign?
Give this one a try later!
number of views, average view A/B testing, multivariate testing,
time, CTR on CTA, drop off points statistical testing
awareness, consideration,
conversion bad news travels fast, brand damage
Don't know?
2 of 54
,Term
What are key metrics for success for video ads?
Give this one a try later!
number of views, average
view time, CTR on CTA, cost effective, customizable,
drop off points measurable, targeted, high ROI
counts (# email opens, # new orders) personal, always carried, always on,
and ratios (bounce rate, CTR) built-in payment, location
services
Don't know?
3 of 54
Term
How does trust impact an email marketing campaign?
Give this one a try later!
need to maintain customer trust, welcome email, respect privacy,
provide for easy make it easy to unsubscribe, don't
unsubscribe/opt-out, don't send send too many emails,
too many messages personalize, continually
test/optimize
user behavior (pages viewed), YouTube counts a view as more than
specific outcomes (revenue), user 30 seconds, Facebook counts a view
, experience (opinions) as more than 3 seconds
Don't know?
4 of 54
Term
What shape do typical users have for their reading habits?
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as early as possible email marketing
bad news travels fast, brand damage F shape
Don't know?
5 of 54
Term
What are some features unique to mobile use?
Give this one a try later!
, number of views, average view personal, always carried, always
time, CTR on CTA, drop off points on, built-in payment, location
services
pay if user watches more than 30
counts (# email opens, # new orders)
seconds, PPC, pay if user watches
and ratios (bounce rate, CTR)
whole video (total length less than 30
seconds)
Don't know?
6 of 54
Term
What is the optimal length for an email subject line?
Give this one a try later!
gather data, analyze (define what
constitutes a conversion), fix what's
broken, design tests, run tests, report, as early as possible
repeat
the CTA (give it a prominent location,
no more than 15 characters make it clear, include a link)
Don't know?
COMPLETE SOLUTIONS - GT.
100% Correct 54
Incorrect 0
1 of 54
Term
What are three goals for a Facebook ad campaign?
Give this one a try later!
number of views, average view A/B testing, multivariate testing,
time, CTR on CTA, drop off points statistical testing
awareness, consideration,
conversion bad news travels fast, brand damage
Don't know?
2 of 54
,Term
What are key metrics for success for video ads?
Give this one a try later!
number of views, average
view time, CTR on CTA, cost effective, customizable,
drop off points measurable, targeted, high ROI
counts (# email opens, # new orders) personal, always carried, always on,
and ratios (bounce rate, CTR) built-in payment, location
services
Don't know?
3 of 54
Term
How does trust impact an email marketing campaign?
Give this one a try later!
need to maintain customer trust, welcome email, respect privacy,
provide for easy make it easy to unsubscribe, don't
unsubscribe/opt-out, don't send send too many emails,
too many messages personalize, continually
test/optimize
user behavior (pages viewed), YouTube counts a view as more than
specific outcomes (revenue), user 30 seconds, Facebook counts a view
, experience (opinions) as more than 3 seconds
Don't know?
4 of 54
Term
What shape do typical users have for their reading habits?
Give this one a try later!
as early as possible email marketing
bad news travels fast, brand damage F shape
Don't know?
5 of 54
Term
What are some features unique to mobile use?
Give this one a try later!
, number of views, average view personal, always carried, always
time, CTR on CTA, drop off points on, built-in payment, location
services
pay if user watches more than 30
counts (# email opens, # new orders)
seconds, PPC, pay if user watches
and ratios (bounce rate, CTR)
whole video (total length less than 30
seconds)
Don't know?
6 of 54
Term
What is the optimal length for an email subject line?
Give this one a try later!
gather data, analyze (define what
constitutes a conversion), fix what's
broken, design tests, run tests, report, as early as possible
repeat
the CTA (give it a prominent location,
no more than 15 characters make it clear, include a link)
Don't know?
