BUAD 332 CORE MAIN QUESTIONS AND ANSWERS
SET A+
✔✔Assessing Info Needs - ✔✔a good balance of what users would like versus what
they need and what is feasible to offer
✔✔Secondary Data - ✔✔Info that already exists somewhere, quicker and cheaper than
primary data
-internal database/marketing intelligence
✔✔Primary Data - ✔✔info for a specific purpose at hand
-marketing research
-qualitative (observations, interviews, focus-groups)
-quantitative (survey, experiment,"big data")
✔✔Internal Database - ✔✔electronic collections of consumer and market information
obtained from data sources within the company network
✔✔Marketing Intelligence - ✔✔the systematic collection and analysis of publicly
available information about consumers, competitors, and developments in the marketing
environment
✔✔Marketing Research - ✔✔the systematic design, collection, analysis, and reporting
of data relevant to a specific marketing situation facing an organization
✔✔Exploratory Research - ✔✔marketing research to gather preliminary information that
will help define problems and suggest hypotheses
✔✔Descriptive Research - ✔✔marketing research to better describe marketing
problems, situations, or markets (market potential for a product or the demographics
and attitudes of consumers)
SET A+
✔✔Assessing Info Needs - ✔✔a good balance of what users would like versus what
they need and what is feasible to offer
✔✔Secondary Data - ✔✔Info that already exists somewhere, quicker and cheaper than
primary data
-internal database/marketing intelligence
✔✔Primary Data - ✔✔info for a specific purpose at hand
-marketing research
-qualitative (observations, interviews, focus-groups)
-quantitative (survey, experiment,"big data")
✔✔Internal Database - ✔✔electronic collections of consumer and market information
obtained from data sources within the company network
✔✔Marketing Intelligence - ✔✔the systematic collection and analysis of publicly
available information about consumers, competitors, and developments in the marketing
environment
✔✔Marketing Research - ✔✔the systematic design, collection, analysis, and reporting
of data relevant to a specific marketing situation facing an organization
✔✔Exploratory Research - ✔✔marketing research to gather preliminary information that
will help define problems and suggest hypotheses
✔✔Descriptive Research - ✔✔marketing research to better describe marketing
problems, situations, or markets (market potential for a product or the demographics
and attitudes of consumers)
