BUAD 332 UPDATED TEST PAPER QUESTIONS AND
ANSWERS SET A+
✔✔ forms of direct marketing - ✔✔- direct-mail marketing
- catalog marketing
- telemarketing
- direct-response TV marketing
- kiosk marketing
- new digital techonologies
- online marketing
- face-to-face selling
✔✔new digital direct marketing technologies - ✔✔mobile phone marketing
✔✔new digital direct marketing technologies example - ✔✔Prismaxel for mobile
marketing and GPShopper
✔✔click-and-mortar business trends - ✔✔- almost all traditional companies now have
online sales
- click-and-mortar firms have more success than click-only
✔✔corporate websites - ✔✔designed to build customer goodwill, collect customer
feedback, and supplement other sales channels, rather than to sell the company's
product directly (PR)
✔✔marketing web sites - ✔✔web site that engages consumers in interactions that move
them closer to a direct purchase or other marketing outcome (Direct marketing)
✔✔The International Trade System - ✔✔restrictions—tariffs, quotas, embargos,
exchange controls, and non-tariff trade barriers
✔✔The World Trade Organization and GATT - ✔✔helps trade—reduces tariffs and
other international trade barriers.
, ✔✔industrial structure - ✔✔- subsistence economies
- raw material exporting economies
- industrializing economies
- industrial economies
✔✔political-legal environment - ✔✔- attitudes toward international buying
- government bureaucracy
- political stability
- monetary regulations
✔✔reasons to consider going global - ✔✔- foreign attacks on domestic markets
- foreign markets with higher profit opportunities
- stagnant or shrinking domestic markets
- need larger customer base to achieve economies of scale
- reduce dependency on single market
- follow customers who are expanding
✔✔follow customers who are expanding example - ✔✔Denso
✔✔deicing which markets to enter - ✔✔choose possible countries and rank based on
market size, growth, cost of doing business, competitive advantage, and risk level
✔✔major international marketing decisions - ✔✔- looking at global marketing
environment
- deciding whether to go international
- deciding which markets to enter
- deciding how to enter the market
- deciding the global marketing program
- deciding on the global marketing organization
✔✔market entry strategies - ✔✔- exporting
- joint venture
- direct invesment
✔✔indirect exporting - ✔✔working through independent international marketing
intermediaries
✔✔direct exporting - ✔✔company handles its own exports
✔✔joint venturing - ✔✔joining with foreign companies to produce or market products or
services (licensing, contract manufacturing, management contracting, joint ownership)
✔✔direct investment - ✔✔development of foreign-based assembly or manufacturing
facilities
ANSWERS SET A+
✔✔ forms of direct marketing - ✔✔- direct-mail marketing
- catalog marketing
- telemarketing
- direct-response TV marketing
- kiosk marketing
- new digital techonologies
- online marketing
- face-to-face selling
✔✔new digital direct marketing technologies - ✔✔mobile phone marketing
✔✔new digital direct marketing technologies example - ✔✔Prismaxel for mobile
marketing and GPShopper
✔✔click-and-mortar business trends - ✔✔- almost all traditional companies now have
online sales
- click-and-mortar firms have more success than click-only
✔✔corporate websites - ✔✔designed to build customer goodwill, collect customer
feedback, and supplement other sales channels, rather than to sell the company's
product directly (PR)
✔✔marketing web sites - ✔✔web site that engages consumers in interactions that move
them closer to a direct purchase or other marketing outcome (Direct marketing)
✔✔The International Trade System - ✔✔restrictions—tariffs, quotas, embargos,
exchange controls, and non-tariff trade barriers
✔✔The World Trade Organization and GATT - ✔✔helps trade—reduces tariffs and
other international trade barriers.
, ✔✔industrial structure - ✔✔- subsistence economies
- raw material exporting economies
- industrializing economies
- industrial economies
✔✔political-legal environment - ✔✔- attitudes toward international buying
- government bureaucracy
- political stability
- monetary regulations
✔✔reasons to consider going global - ✔✔- foreign attacks on domestic markets
- foreign markets with higher profit opportunities
- stagnant or shrinking domestic markets
- need larger customer base to achieve economies of scale
- reduce dependency on single market
- follow customers who are expanding
✔✔follow customers who are expanding example - ✔✔Denso
✔✔deicing which markets to enter - ✔✔choose possible countries and rank based on
market size, growth, cost of doing business, competitive advantage, and risk level
✔✔major international marketing decisions - ✔✔- looking at global marketing
environment
- deciding whether to go international
- deciding which markets to enter
- deciding how to enter the market
- deciding the global marketing program
- deciding on the global marketing organization
✔✔market entry strategies - ✔✔- exporting
- joint venture
- direct invesment
✔✔indirect exporting - ✔✔working through independent international marketing
intermediaries
✔✔direct exporting - ✔✔company handles its own exports
✔✔joint venturing - ✔✔joining with foreign companies to produce or market products or
services (licensing, contract manufacturing, management contracting, joint ownership)
✔✔direct investment - ✔✔development of foreign-based assembly or manufacturing
facilities
