BUAD 332 EVALUATION SET QUESTIONS AND
ANSWERS SET A+
✔✔adapted marketing mix - ✔✔producer adjusts the marketing mix elements to each
target market, bearing more costs but hoping for a larger market share and return
✔✔Five Global Product and Promotion Strategies - ✔✔
✔✔straight product extension - ✔✔marketing a product in a foreign market without any
change
✔✔product adaptation - ✔✔adapting a product to meet local conditions or wants in
foreign markets
✔✔product invention - ✔✔creating new products or services for foreign markets
✔✔communication adaptation - ✔✔fully adapting an advertising message for local
markets
✔✔criticisms of marketing - ✔✔- high prices
- deceptive practice
- high-pressure selling
- shoddy or unsafe products
- planned obsolescence
- poor service to disadvantaged customers
✔✔high prices caused by: - ✔✔- high costs of distribution
- high advertising and promotion costs
- excessive markups
✔✔high prices example - ✔✔bayer aspiring
✔✔deceptive practices - ✔✔- deceptive pricing
, - deceptive promotion
- deceptive packaging
✔✔deceptive pricing - ✔✔falsely advertising "factory" or "wholesale" prices or large
reductions from phony high retail list prices
✔✔deceptive pricing example - ✔✔Jetstar and Virgin Australia advertised false and
misleading prices
✔✔deceptive promotion - ✔✔overstating a product's features or performance
✔✔deceptive promotion example - ✔✔Kim Kardashian and Skechers
✔✔deceptive packaging - ✔✔exaggerating package contents through subtle design,
using misleading labeling, etc.
✔✔deceptive packaging example - ✔✔Disney Prices jewelry making kit
✔✔high-pressure selling - ✔✔- some sales people are trained to deliver smooth,
canned talks to entice the purchase
- hard sales can occur because of prizes going to top sellers
- high-pressure selling not good for long-term relationships
✔✔high-pressure selling example - ✔✔Pfizer advertising medicine
✔✔planned obsolescence - ✔✔- products needing replacement before they should be
obsolete
- producers chance consumer concepts of acceptable styles
- intentionally holding back attractive functional features, then introducing them later to
make old model obsolete
✔✔planned obsolescence example - ✔✔first generation iPad not having a camera
✔✔consumerism - ✔✔organized movement of citizens and government agencies to
improve the rights and power of buyers in relation to sellers
✔✔"Godfather" of consumerism - ✔✔Ralph Nader
✔✔consumerism: buyers' rights - ✔✔- right to not buy product offered for sale
- right to expect product to be safe
- right to expect product to perform as claimed
- right to be well informed about important aspects of product
- right to be protected against questionable products and marketing practices
ANSWERS SET A+
✔✔adapted marketing mix - ✔✔producer adjusts the marketing mix elements to each
target market, bearing more costs but hoping for a larger market share and return
✔✔Five Global Product and Promotion Strategies - ✔✔
✔✔straight product extension - ✔✔marketing a product in a foreign market without any
change
✔✔product adaptation - ✔✔adapting a product to meet local conditions or wants in
foreign markets
✔✔product invention - ✔✔creating new products or services for foreign markets
✔✔communication adaptation - ✔✔fully adapting an advertising message for local
markets
✔✔criticisms of marketing - ✔✔- high prices
- deceptive practice
- high-pressure selling
- shoddy or unsafe products
- planned obsolescence
- poor service to disadvantaged customers
✔✔high prices caused by: - ✔✔- high costs of distribution
- high advertising and promotion costs
- excessive markups
✔✔high prices example - ✔✔bayer aspiring
✔✔deceptive practices - ✔✔- deceptive pricing
, - deceptive promotion
- deceptive packaging
✔✔deceptive pricing - ✔✔falsely advertising "factory" or "wholesale" prices or large
reductions from phony high retail list prices
✔✔deceptive pricing example - ✔✔Jetstar and Virgin Australia advertised false and
misleading prices
✔✔deceptive promotion - ✔✔overstating a product's features or performance
✔✔deceptive promotion example - ✔✔Kim Kardashian and Skechers
✔✔deceptive packaging - ✔✔exaggerating package contents through subtle design,
using misleading labeling, etc.
✔✔deceptive packaging example - ✔✔Disney Prices jewelry making kit
✔✔high-pressure selling - ✔✔- some sales people are trained to deliver smooth,
canned talks to entice the purchase
- hard sales can occur because of prizes going to top sellers
- high-pressure selling not good for long-term relationships
✔✔high-pressure selling example - ✔✔Pfizer advertising medicine
✔✔planned obsolescence - ✔✔- products needing replacement before they should be
obsolete
- producers chance consumer concepts of acceptable styles
- intentionally holding back attractive functional features, then introducing them later to
make old model obsolete
✔✔planned obsolescence example - ✔✔first generation iPad not having a camera
✔✔consumerism - ✔✔organized movement of citizens and government agencies to
improve the rights and power of buyers in relation to sellers
✔✔"Godfather" of consumerism - ✔✔Ralph Nader
✔✔consumerism: buyers' rights - ✔✔- right to not buy product offered for sale
- right to expect product to be safe
- right to expect product to perform as claimed
- right to be well informed about important aspects of product
- right to be protected against questionable products and marketing practices
