BUAD 332 ACTUAL FINALS QUESTIONS AND
ANSWERS SET A+
✔✔setting firm objectives and goals - ✔✔mission should be translated into supporting
objectives for each level of management
✔✔designing business portfolio - ✔✔collection of businesses and products that make
up a company
✔✔SBU - ✔✔a unit of a company that has a separate mission and objectives and that
can be planned independently from other company businesses
✔✔BCG growth share matrix - ✔✔
✔✔stars - ✔✔- high growth and share
- may need heavy investment to grow
- eventually, growth will slow
✔✔question marks - ✔✔- low share SBUs in high growth markets
- require cash to hold market share
- build into stars of phase out
✔✔cash cows - ✔✔- low growth, high share
- established, successful SBU's
- produce cash
✔✔dogs - ✔✔- low growth, low share
- generate cash to sustain itself
- do not promise to be cash source
✔✔product/market expansion grid - ✔✔
, ✔✔market penetration - ✔✔make more sales to current customers without changing
products
✔✔market development - ✔✔identify and develop new markets for current products
✔✔product development - ✔✔offer modified or new products to current markets
✔✔diversification - ✔✔start up or buy businesses outside current products and markets
✔✔microenvironment - ✔✔actors close to the company that affect its ability to serve its
customers
✔✔macroenvironment - ✔✔larger social forces that affect the microenvironment
✔✔factors in the microenvironment - ✔✔- the company
- suppliers
- marketing intermediaries
- customers
- competitors
- publics
✔✔suppliers - ✔✔- provide resources needed to produce goods and services
- important link in the "value delivery system"
- enlightened marketers consider key suppliers to be partners
✔✔marketing intermediaries - ✔✔- resellers
- physical distribution firms
- marketing services agencies
- financial intermediaries
✔✔5 types of markets - ✔✔1. consumer
2. business
3. reseller
4. government
5. international
✔✔competitors - ✔✔those who serve a target market with products and services that
are viewed by consumers as being reasonable substitutes
✔✔publics - ✔✔group that has interest in or impact on an organization ability to achieve
its objectives
✔✔types of publics - ✔✔- financial
- media
ANSWERS SET A+
✔✔setting firm objectives and goals - ✔✔mission should be translated into supporting
objectives for each level of management
✔✔designing business portfolio - ✔✔collection of businesses and products that make
up a company
✔✔SBU - ✔✔a unit of a company that has a separate mission and objectives and that
can be planned independently from other company businesses
✔✔BCG growth share matrix - ✔✔
✔✔stars - ✔✔- high growth and share
- may need heavy investment to grow
- eventually, growth will slow
✔✔question marks - ✔✔- low share SBUs in high growth markets
- require cash to hold market share
- build into stars of phase out
✔✔cash cows - ✔✔- low growth, high share
- established, successful SBU's
- produce cash
✔✔dogs - ✔✔- low growth, low share
- generate cash to sustain itself
- do not promise to be cash source
✔✔product/market expansion grid - ✔✔
, ✔✔market penetration - ✔✔make more sales to current customers without changing
products
✔✔market development - ✔✔identify and develop new markets for current products
✔✔product development - ✔✔offer modified or new products to current markets
✔✔diversification - ✔✔start up or buy businesses outside current products and markets
✔✔microenvironment - ✔✔actors close to the company that affect its ability to serve its
customers
✔✔macroenvironment - ✔✔larger social forces that affect the microenvironment
✔✔factors in the microenvironment - ✔✔- the company
- suppliers
- marketing intermediaries
- customers
- competitors
- publics
✔✔suppliers - ✔✔- provide resources needed to produce goods and services
- important link in the "value delivery system"
- enlightened marketers consider key suppliers to be partners
✔✔marketing intermediaries - ✔✔- resellers
- physical distribution firms
- marketing services agencies
- financial intermediaries
✔✔5 types of markets - ✔✔1. consumer
2. business
3. reseller
4. government
5. international
✔✔competitors - ✔✔those who serve a target market with products and services that
are viewed by consumers as being reasonable substitutes
✔✔publics - ✔✔group that has interest in or impact on an organization ability to achieve
its objectives
✔✔types of publics - ✔✔- financial
- media
