ENIN 200 | COMPREHENSIVE STUDY GUIDE, PRACTICE QUESTIONS &
ANSWERS 2026/2027
Of the following statements, what IS considered to be a mantra?
1. Nike's "Authentic, Athletic, Performance" 2. A set of rules that surround your venture 3. A tagline 4.
Nike's "Just do it" - correct answer ✔✔1. Nike's "Authentic, Athletic, Performance"
Someone who is visual and detailed would be found as what in terms of HBDI?
1. Blue-green
2. Yellow-green
3. Yellow-red
4. Red-blue - correct answer ✔✔2. Yellow-green
Generally speaking, public policy is concerned with while entrepreneurship is concerned with .
1. Wealth Transfer, Wealth Creation
2. Equalizing, Improving
3. Wealth Creation, Wealth Transfer
4. Regulating, Redefining - correct answer ✔✔1. Wealth Transfer, Wealth Creation
Being Naïve and optimistic is considering a liability for entrepreneurs.
True or False - correct answer ✔✔False
Guy Kawasaki talks about how no one really knows if they are an entrepreneur until they become one. In
his opinion, what is the one question you should be asking yourself?
1. Do I want to make money?
2. Do I want to be a CEO of a large corporation?
3. Do I want to make meaning?
4. Do I want to be able to travel? - correct answer ✔✔3. Do I want to make meaning?
Although Lucent and Cisco were competing directly in the same industry, what did they do differently?
1. Lucent developed new technology, Cisco acquired new technology
2. Cisco worked harder than Lucent
3. Lucent had a different goal in mind - correct answer ✔✔1. Lucent developed new technology, Cisco
acquired new technology
Someone who is controlled and quantitative would be found as what in terms of HBDI?
1. Yellow-red
2. Yellow-green
3. Red-blue
4. Green-Blue - correct answer ✔✔4. Green-Blue
All of the following are typically characteristics of an entrepreneur EXCEPT:
1. Internal locus of control
2. Comfort with ambiguity
3. Broadly curious
4. External locus of control - correct answer ✔✔4. External locus of control
,Wealth transfer is highly impactful and facilitates & enables wealth creation.
True/False - correct answer ✔✔False
The four categories of the Herrmann Brain Dominance Instrument (HBDI) are:
1. Analytic, Rational, Instinctive, Relational
2. Intellectual, Experimental, Practical, Emotional
3. Analytic, Emotional, Organization, Experimental
4. Analytic, Experimental, Relational, Practical - correct answer ✔✔4. Analytic, Experimental, Relational,
Practical
Wealth transfer is...
1. Transaction based exchange of resources for goods and/or services
2. Aggregating wealth that has already been created and distributing it in the economy
3. Manipulating the spending patterns in society to benefit those at lower levels
4. Realizing untapped potential in our markets through innovative approaches to societal wellbeing -
correct answer ✔✔2. Aggregating wealth that has already been created and distributing it in the
economy
The idea of a guaranteed annual income is, at its core, an example of ...
1. Wealth Creation
2. Foreign Aid
3. None of the answers are correct
4. Wealth Transfer - correct answer ✔✔4. Wealth Transfer
Technological change has been a constant throughout history, as has the rate of change.
True/False - correct answer ✔✔False
According to Guy Kawasaki, how should you develop your business model?
1. All of the answers are correct
2. Keep it simple
3. Copy somebody
4. Be specific - correct answer ✔✔All of the answers are correct
Someone who is analytical and sequential would be found as what in terms of HBDI?
1. Blue-green
2. Yellow-red
3. Yellow-green
4. Red-blue - correct answer ✔✔1. Blue-green
What is a mantra?
1. A set of rules that surround your venture
2. Words to live by
3. A marketing phrase (e.g.: Nike's "Just do it")
4. A short, succinct phrase that describes the function of your venture - correct answer ✔✔4. A short,
succinct phrase that describes the function of your venture
Someone who is emotional and analytical would be found as what in terms of HBDI?
, 1. Yellow-red
2. Red-blue
3. Blue-green
4. Yellow-green - correct answer ✔✔2. Red-blue
Which of the following is a key determinant of success?
1. Luck, ability opportunity
2. Opportunity, inclination, ability
2. Luck, inclination, opportunity - correct answer ✔✔2. Opportunity, inclination, ability
Risk reward theory suggests that:
1. Entrepreneurs will always reward employees who take risks
2. Risks should only be taken if the reward is guaranteed
3. There can be no reward without risk
4. Those who take the biggest risk should stand to gain the biggest reward - correct answer ✔✔4. Those
who take the biggest risk should stand to gain the biggest reward
What is closed innovation?
1. Ideation and innovation within the boundaries of your business or company.High motivation only
2. The use of purposive inflows and outflows to accelerate internal innovation and expand the markets.
3. A method in which companies must generate their own ideas that they will then develop,
manufacture, etc...
4. A method in which companies must generate their own ideas that they will then develop,
manufacture, etc... and Ideation and innovation within the boundaries of your business or company -
correct answer ✔✔3. A method in which companies must generate their own ideas that they will then
develop, manufacture, etc...
How can a company benefit from a systems thinking approach?
1. New and innovative ways of creating strategies are always identified.
2. It helps a company to solely focus on the small, individual parts of the system
3. It ensures that good financial decisions will always be made
4. It provides an opportunity for a holistic approach to be adopted - correct answer ✔✔4. It provides an
opportunity for a holistic approach to be adopted
Which of the following is NOT an example of a demographic characteristic of users?
Occupation
Social class
Career stage
Age - correct answer ✔✔Social class
Functional Innovation is...
1. What gives added value and what technology can achieve
2. An innovation that meets the needs of people, is technically possible and has sustainable value
3. What technology can achieve but is not desired by business or society
4. What people desire and what technology can achieve - correct answer ✔✔4. What people desire and
what technology can achieve
ANSWERS 2026/2027
Of the following statements, what IS considered to be a mantra?
1. Nike's "Authentic, Athletic, Performance" 2. A set of rules that surround your venture 3. A tagline 4.
Nike's "Just do it" - correct answer ✔✔1. Nike's "Authentic, Athletic, Performance"
Someone who is visual and detailed would be found as what in terms of HBDI?
1. Blue-green
2. Yellow-green
3. Yellow-red
4. Red-blue - correct answer ✔✔2. Yellow-green
Generally speaking, public policy is concerned with while entrepreneurship is concerned with .
1. Wealth Transfer, Wealth Creation
2. Equalizing, Improving
3. Wealth Creation, Wealth Transfer
4. Regulating, Redefining - correct answer ✔✔1. Wealth Transfer, Wealth Creation
Being Naïve and optimistic is considering a liability for entrepreneurs.
True or False - correct answer ✔✔False
Guy Kawasaki talks about how no one really knows if they are an entrepreneur until they become one. In
his opinion, what is the one question you should be asking yourself?
1. Do I want to make money?
2. Do I want to be a CEO of a large corporation?
3. Do I want to make meaning?
4. Do I want to be able to travel? - correct answer ✔✔3. Do I want to make meaning?
Although Lucent and Cisco were competing directly in the same industry, what did they do differently?
1. Lucent developed new technology, Cisco acquired new technology
2. Cisco worked harder than Lucent
3. Lucent had a different goal in mind - correct answer ✔✔1. Lucent developed new technology, Cisco
acquired new technology
Someone who is controlled and quantitative would be found as what in terms of HBDI?
1. Yellow-red
2. Yellow-green
3. Red-blue
4. Green-Blue - correct answer ✔✔4. Green-Blue
All of the following are typically characteristics of an entrepreneur EXCEPT:
1. Internal locus of control
2. Comfort with ambiguity
3. Broadly curious
4. External locus of control - correct answer ✔✔4. External locus of control
,Wealth transfer is highly impactful and facilitates & enables wealth creation.
True/False - correct answer ✔✔False
The four categories of the Herrmann Brain Dominance Instrument (HBDI) are:
1. Analytic, Rational, Instinctive, Relational
2. Intellectual, Experimental, Practical, Emotional
3. Analytic, Emotional, Organization, Experimental
4. Analytic, Experimental, Relational, Practical - correct answer ✔✔4. Analytic, Experimental, Relational,
Practical
Wealth transfer is...
1. Transaction based exchange of resources for goods and/or services
2. Aggregating wealth that has already been created and distributing it in the economy
3. Manipulating the spending patterns in society to benefit those at lower levels
4. Realizing untapped potential in our markets through innovative approaches to societal wellbeing -
correct answer ✔✔2. Aggregating wealth that has already been created and distributing it in the
economy
The idea of a guaranteed annual income is, at its core, an example of ...
1. Wealth Creation
2. Foreign Aid
3. None of the answers are correct
4. Wealth Transfer - correct answer ✔✔4. Wealth Transfer
Technological change has been a constant throughout history, as has the rate of change.
True/False - correct answer ✔✔False
According to Guy Kawasaki, how should you develop your business model?
1. All of the answers are correct
2. Keep it simple
3. Copy somebody
4. Be specific - correct answer ✔✔All of the answers are correct
Someone who is analytical and sequential would be found as what in terms of HBDI?
1. Blue-green
2. Yellow-red
3. Yellow-green
4. Red-blue - correct answer ✔✔1. Blue-green
What is a mantra?
1. A set of rules that surround your venture
2. Words to live by
3. A marketing phrase (e.g.: Nike's "Just do it")
4. A short, succinct phrase that describes the function of your venture - correct answer ✔✔4. A short,
succinct phrase that describes the function of your venture
Someone who is emotional and analytical would be found as what in terms of HBDI?
, 1. Yellow-red
2. Red-blue
3. Blue-green
4. Yellow-green - correct answer ✔✔2. Red-blue
Which of the following is a key determinant of success?
1. Luck, ability opportunity
2. Opportunity, inclination, ability
2. Luck, inclination, opportunity - correct answer ✔✔2. Opportunity, inclination, ability
Risk reward theory suggests that:
1. Entrepreneurs will always reward employees who take risks
2. Risks should only be taken if the reward is guaranteed
3. There can be no reward without risk
4. Those who take the biggest risk should stand to gain the biggest reward - correct answer ✔✔4. Those
who take the biggest risk should stand to gain the biggest reward
What is closed innovation?
1. Ideation and innovation within the boundaries of your business or company.High motivation only
2. The use of purposive inflows and outflows to accelerate internal innovation and expand the markets.
3. A method in which companies must generate their own ideas that they will then develop,
manufacture, etc...
4. A method in which companies must generate their own ideas that they will then develop,
manufacture, etc... and Ideation and innovation within the boundaries of your business or company -
correct answer ✔✔3. A method in which companies must generate their own ideas that they will then
develop, manufacture, etc...
How can a company benefit from a systems thinking approach?
1. New and innovative ways of creating strategies are always identified.
2. It helps a company to solely focus on the small, individual parts of the system
3. It ensures that good financial decisions will always be made
4. It provides an opportunity for a holistic approach to be adopted - correct answer ✔✔4. It provides an
opportunity for a holistic approach to be adopted
Which of the following is NOT an example of a demographic characteristic of users?
Occupation
Social class
Career stage
Age - correct answer ✔✔Social class
Functional Innovation is...
1. What gives added value and what technology can achieve
2. An innovation that meets the needs of people, is technically possible and has sustainable value
3. What technology can achieve but is not desired by business or society
4. What people desire and what technology can achieve - correct answer ✔✔4. What people desire and
what technology can achieve
