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, 1. How much do some top celebs get paid per tweet?
• Answer: $10,000 or more
• Rationale: Top-tier celebrities and influencers possess massive follower bases,
allowing them to command premium rates from brands for a single promotional post
due to the vast immediate reach they provide.
2. What are 2 complementary aspects of computational social science
Lamberson talks about?
• Answer: Empirical work and computer simulations
• Rationale: Empirical work provides real-world data and observations, while computer
simulations allow researchers to test theoretical mechanisms, model complex
behaviors, and explore hypothetical scenarios within that data.
3. Are celebs the only people to have influence in society?
• Answer: No
• Rationale: Influence can also be driven by "ordinary influencers" or strategic nodes
within a network who, due to their structural position, can trigger large-scale chain
reactions or cascades.
4. Can just anybody be influential?
• Answer: Yes
• Rationale: In a highly connected network that is ripe for a global cascade, almost any
individual node has the potential to trigger a massive chain reaction, regardless of
their personal status.
5. What trick did Lamberson use in order to track who reposted url
link to a story on Twitter?
• Answer: He tracked short URLs, which are unique to the post
• Rationale: By using unique shortened URLs, researchers can precisely trace the exact
pathway, sequence, and lineage of retweets and shares back to the original source.
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