DMI SPECIALIST SEARCH MARKETING CERTIFICATION EVALUATION VERIFIED QUESTIONS AND SOLUTIONS FULL REVIEW PACK

DMI SPECIALIST SEARCH MARKETING
CERTIFICATION EVALUATION VERIFIED
QUESTIONS AND SOLUTIONS FULL REVIEW
PACK

●● Keyword Research Tooks
Answer: Google, keyword planner
Keywords everywhere
Surfer SEO
SEMrush


●● Review value and difficulty of keywords
Answer: Look at Google keyword planner monthly, then review where
your website ranks for each keyword.


●● setting up Google account
Answer: select switch to expert mode


●● P1 keyword
Answer: Most important keywords


●● P2 keywords

,Answer: 2nd most important


●● P3 keywords
Answer: Least important


●● Title tag
Answer: Heavy weight, keyword placement, ranking signal 70
characters or less include just P1 and or P2


●● URL
Answer: Be concise and relevant include P1 or similar meaning phrase


●● Meta-description tag
Answer: A short snippet of text with P1 no more than 156 characters.
Use good writing.


●● Body text
Answer: P1 two or three times P2 once or twice P3 once or not at all


●● Headings H1 tag
Answer: Relevant to P1 keyword


●● Images

,Answer: Include alt text include P1 or P2


●● Needs met
Answer: Check this with Google analytics


●● SEMrush
Answer: Free keyword ranking tool


●● Whaysmyserp or serp.com
Answer: Subscription keyword ranking tool


●● Free keyword ranking tools
Answer: Semrush
Serpstat
SE Ranking
Moz
AccuRanker


●● ProRank
Answer: Low cost, good keyword ranking tool


●● SEO monitor

, Answer: Good for keyword ranking against competitors


●● Wincher
Answer: Good quality low cost meteor ranking tool


●● Organic traffic
Answer: Best measured w google analytics and google console


●● Google search Console
Answer: Shows only organic traffic


●● Referral traffic
Answer: Comes from back links


●● Link explorer
Answer: Part of Moz SEO tools


●● KPI
Answer: Key performance indicators


●● Benefits of paid search