DMI SPECIALIST SEARCH MARKETING
ACTUAL EXAM SOLVED QUESTIONS
COMPLETE PREPARATION RESOURCE
●● An important goal for digital marketers is to build optimized
websites. This means that the site
a. looks attractive and modern.
b. facilitates consumer trust.
c. enhances organizational prestige.
d. generates traffic and provides value.
Answer: d. generates traffic and provides value
●● Lowe's Companies Inc. features a consumer forum on its retail
website. This forum allows customers to review products, make
recommendations, and describe their experiences. By facilitating social
interaction, the Lowe's website increases value by
a. enhancing the customer experience
b. differentiating its image.
c. highlighting a call to action.
d. increasing consumer choice.
Answer: a. enhancing the customer experience
,●● When a wireless network operator's website features a limited-time
offer to try its service free for a month, the digital marketing objective is
a. increasing customer conversion
b. establishing expertise.
c. building their image.
d. gaining customer insights.
Answer: a. increasing customer conversion
●● ________ is an excellent tool for gaining insights into how to
improve website visitors' experience.
a. AI (artificial intelligence)
b. Adobe Dreamweaver
c. Google Analytics
d. WordPress
Answer: c. Google Analytics
●● Neva works in the marketing department of Yummy-to-You, a meal
delivery service. She knows that a high percentage of customers signing
up online for a free trial soon subscribe to the service. Neva plans to
closely monitor these customer accounts including how often customers
come back and engage for the next six months. In other words, her
marketing objective is closely related to
a. customer retention.
b. customer satisfaction.
,c. customer information.
d. customer service.
Answer: a. customer retention
●● Measuring how often customers return to a website and buy products
is a strategy designed for
a. automating customer service.
b. monitoring retention and loyalty.
c. enhancing a brand reputation.
d. establishing a firm's expertise.
Answer: b. monitoring retention and loyalty
●● When visitors first enter the Stitch Fix website, they take a quiz
about personal style and their expectations regarding clothing, fit, and
pricing. This ________ builds connections between customers and the
firm.
a. retargeting strategy
b. landing page design
c. recommender system
d. interactive experience
Answer: d. interactive experience
, ●● Which tool is increasingly used by organizations to automatically
guide website customers, provide basic information, and create a
personalized experience?
a A/B testing
b. information architecture
c. chatbots
d. search engine optimization
Answer: c. chatbots
●● The T-Mobile website features an oversized message saying other
carriers are raising the bills for customers, but they will not raise the
price of your rate plan. It also includes an action button offering Internet
service for just $50 a month, well below the market rate. With these
actions, T-Mobile is using its website to
a. enhance the customer's website experience.
b. provide exceptional customer service.
c. introduce customer loyalty programs.
d. build its brand image
Answer: d. build its brand image
●● Websites including customer testimonials, highlighting strong
security and privacy protections, and using respected e-commerce
platforms have the primary objective of
a. building consumer trust.
ACTUAL EXAM SOLVED QUESTIONS
COMPLETE PREPARATION RESOURCE
●● An important goal for digital marketers is to build optimized
websites. This means that the site
a. looks attractive and modern.
b. facilitates consumer trust.
c. enhances organizational prestige.
d. generates traffic and provides value.
Answer: d. generates traffic and provides value
●● Lowe's Companies Inc. features a consumer forum on its retail
website. This forum allows customers to review products, make
recommendations, and describe their experiences. By facilitating social
interaction, the Lowe's website increases value by
a. enhancing the customer experience
b. differentiating its image.
c. highlighting a call to action.
d. increasing consumer choice.
Answer: a. enhancing the customer experience
,●● When a wireless network operator's website features a limited-time
offer to try its service free for a month, the digital marketing objective is
a. increasing customer conversion
b. establishing expertise.
c. building their image.
d. gaining customer insights.
Answer: a. increasing customer conversion
●● ________ is an excellent tool for gaining insights into how to
improve website visitors' experience.
a. AI (artificial intelligence)
b. Adobe Dreamweaver
c. Google Analytics
d. WordPress
Answer: c. Google Analytics
●● Neva works in the marketing department of Yummy-to-You, a meal
delivery service. She knows that a high percentage of customers signing
up online for a free trial soon subscribe to the service. Neva plans to
closely monitor these customer accounts including how often customers
come back and engage for the next six months. In other words, her
marketing objective is closely related to
a. customer retention.
b. customer satisfaction.
,c. customer information.
d. customer service.
Answer: a. customer retention
●● Measuring how often customers return to a website and buy products
is a strategy designed for
a. automating customer service.
b. monitoring retention and loyalty.
c. enhancing a brand reputation.
d. establishing a firm's expertise.
Answer: b. monitoring retention and loyalty
●● When visitors first enter the Stitch Fix website, they take a quiz
about personal style and their expectations regarding clothing, fit, and
pricing. This ________ builds connections between customers and the
firm.
a. retargeting strategy
b. landing page design
c. recommender system
d. interactive experience
Answer: d. interactive experience
, ●● Which tool is increasingly used by organizations to automatically
guide website customers, provide basic information, and create a
personalized experience?
a A/B testing
b. information architecture
c. chatbots
d. search engine optimization
Answer: c. chatbots
●● The T-Mobile website features an oversized message saying other
carriers are raising the bills for customers, but they will not raise the
price of your rate plan. It also includes an action button offering Internet
service for just $50 a month, well below the market rate. With these
actions, T-Mobile is using its website to
a. enhance the customer's website experience.
b. provide exceptional customer service.
c. introduce customer loyalty programs.
d. build its brand image
Answer: d. build its brand image
●● Websites including customer testimonials, highlighting strong
security and privacy protections, and using respected e-commerce
platforms have the primary objective of
a. building consumer trust.
