MAR363 Chapter 5 Place - Location &
Distribution Exam With Complete Solutions
For traditional brick-and-mortar retailers, such as grocery stores and gas
stations, the most fundamental decision in their distribution strategy is:
a)Product assortment
b)Convenient locations
c)Offering discounts to customers
d)Gaining exclusive rights to distribute the products they sell
e)Private-label merchandise - ANSWER b)Convenient locations
_____________, fill in the blank, is defined as all activities directly related
to the sale of goods and services to the ultimate consumer for personal,
nonbusiness use or consumption.
a)Wholesaling
b)Retailing
c)Business
d)Franchising
e)Distribution - ANSWER b)Retailing
Major corporations within the travel industry, such as Expedia, Marriott and
Trip Advisor, have realized the growing importance of _____________, fill
in the blank, and now offer consumers the option of purchasing directly
from their cellular phone by installing the company's app.
a)E-commerce
b)Retailing
c)Selective distribution
d)M-commerce
e)Exclusive distribution - ANSWER d)M-commerce
, It is common during certain holiday seasons, such as Halloween and
Christmas, to see small stores utilize unoccupied space within shopping
centers to sell holiday merchandise temporarily, while demand is high. Due
to the seasonality of these products, the business cannot sustain the high
cost to operate the store throughout the year, so they opt for the following
store format:
a)Destination store
b)Franchise
c)Independent store
d)Pop-up store
e)Parasite store - ANSWER d)Pop-up store
Genesis Worldwide, Inc. purchases fragrances and cosmetics in bulk from
major European manufacturers and resells them in smaller quantities to
beauty store retailers throughout the Caribbean and Latin America.
Genesis Worldwide, Inc. is acting as a _____________, fill in the blank, in
the channel of distribution.
a)Wholesaler
b)Retailer
c)Agent
d)Franchisor
e)Parasite retailer - ANSWER a)Wholesaler
A traditional brick-and-mortar store can chose an independent store,
planned shopping center or unplanned shopping district for its physical
store location.
a)True
b)False - ANSWER a)True
Jennifer Lopez and Marc Anthony have established fashion lines
developed for and sold only through Kohl's department stores nationwide.
Kohl's secured these lines to attract a particular market segment and build
loyalty to these product lines, which will ultimately generate repeat traffic to
the store since these brands cannot be purchased elsewhere. Their
distribution arrangement can best be described as:
a)Exclusive distribution
Distribution Exam With Complete Solutions
For traditional brick-and-mortar retailers, such as grocery stores and gas
stations, the most fundamental decision in their distribution strategy is:
a)Product assortment
b)Convenient locations
c)Offering discounts to customers
d)Gaining exclusive rights to distribute the products they sell
e)Private-label merchandise - ANSWER b)Convenient locations
_____________, fill in the blank, is defined as all activities directly related
to the sale of goods and services to the ultimate consumer for personal,
nonbusiness use or consumption.
a)Wholesaling
b)Retailing
c)Business
d)Franchising
e)Distribution - ANSWER b)Retailing
Major corporations within the travel industry, such as Expedia, Marriott and
Trip Advisor, have realized the growing importance of _____________, fill
in the blank, and now offer consumers the option of purchasing directly
from their cellular phone by installing the company's app.
a)E-commerce
b)Retailing
c)Selective distribution
d)M-commerce
e)Exclusive distribution - ANSWER d)M-commerce
, It is common during certain holiday seasons, such as Halloween and
Christmas, to see small stores utilize unoccupied space within shopping
centers to sell holiday merchandise temporarily, while demand is high. Due
to the seasonality of these products, the business cannot sustain the high
cost to operate the store throughout the year, so they opt for the following
store format:
a)Destination store
b)Franchise
c)Independent store
d)Pop-up store
e)Parasite store - ANSWER d)Pop-up store
Genesis Worldwide, Inc. purchases fragrances and cosmetics in bulk from
major European manufacturers and resells them in smaller quantities to
beauty store retailers throughout the Caribbean and Latin America.
Genesis Worldwide, Inc. is acting as a _____________, fill in the blank, in
the channel of distribution.
a)Wholesaler
b)Retailer
c)Agent
d)Franchisor
e)Parasite retailer - ANSWER a)Wholesaler
A traditional brick-and-mortar store can chose an independent store,
planned shopping center or unplanned shopping district for its physical
store location.
a)True
b)False - ANSWER a)True
Jennifer Lopez and Marc Anthony have established fashion lines
developed for and sold only through Kohl's department stores nationwide.
Kohl's secured these lines to attract a particular market segment and build
loyalty to these product lines, which will ultimately generate repeat traffic to
the store since these brands cannot be purchased elsewhere. Their
distribution arrangement can best be described as:
a)Exclusive distribution
