Comprehensive
D099 SalesStudy
Management
Guide &–
Exam
WGU
Comprehensive
Review.pdf
D099 SalesStudy
Management
Guide &–
ExamComprehensive
Review.pdf Study Guide & Exam Review.pdf
WGU D099 Sales Management –
Comprehensive Study Guide & Exam
Review
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
WGU D099 Sales Management –WGU
Comprehensive
D099 SalesStudy
Management
Guide &–
Exam
WGU
Comprehensive
Review.pdf
D099 SalesStudy
Management
Guide &–
ExamComprehensive
Review.pdf Study Guide & Exam Review.pdf
,D099 Sales Management.pdf D099 Sales Management.pdf D099 Sales Management.pdf
Marketing Business function that identifies, satisfies, and retains customers through a set a
activities related to creating, communicating, delivering, and exchanging
offerings that have value for the customer.
Relationship Selling sales technique that focuses on the interaction between the buyer and the
salesperson rather than the price or details of the product.
Value Creation The performance of actions that increase the worth of goods, services or even a
business.
Sales Process the systematic approach involving a series of steps that enables a sales force to
close more deals, increase margins and make more sales through referrals .
D099 Sales Management.pdf D099 Sales Management.pdf D099 Sales Management.pdf
,D099 Sales Management.pdf D099 Sales Management.pdf D099 Sales Management.pdf
Customer Loyalty Having a positive attitude towards a product or brand, which induces supportive
behavior from the customer.
Brand Trust The willingness of the average consumer to relay on the the ability of the brand to
perform its stated fuction.
Person Selling A type of selling that uses person to person interaction to sell products ad
services.
Key Objectives of a Sales Department - Generating customers and converting sales
- Retain current customers
- Developing a sales forecast
-Ensuring product/market fit
Conversation Rates The percentage of prospective customers who take a specific action you want.
Sales Forecast The process of estimating future sales.
Operational Budget A plan for expenditures required to maintain the functioning of a business venture
or public organization.
D099 Sales Management.pdf D099 Sales Management.pdf D099 Sales Management.pdf
, D099 Sales Management.pdf D099 Sales Management.pdf D099 Sales Management.pdf
Product Market Fit The degree to which a product satisfies a strong market demand.
Corporate Structure An organization's different departments or business units within a company to
achieve its overall mission and goals.
Functional Structure An organizational structure that groups employees according to a specialized or
similar set of roles or tasks.
Modular Structure Divides the business into small, tightly knit strategic business units (SBUs),which
focus on specific elements of the organizational process.
Strategic Business Unit (SBU) profit center which focuses on product offering and market segment.
D099 Sales Management.pdf D099 Sales Management.pdf D099 Sales Management.pdf