OMCA certificate Western Governors University D 381
Questions with 100% Verified Answers Latest Update
Question: Answer:
when testing paid search ads, testing which of these features will Headline
make the biggest
impact?
a. headline
b. Link URL
c. Ad copy
d. Sitelinks
Question: Answer:
Suppose you develop a small group of long time customers and An "inner circle" mentality
reward them for their
loyalty. What is this an example of ?
a. a tiered point system of rewards
b. paid loyalty
c. points for a specific membership level
d. an "inner circle mentality"
Question: Answer:
the process of providing ongoing communications to educate and lead nurturing
influence a lead to
become a customer
Question: Answer:
Which is the highest quality list you can use? A list developed from your own marketing
a. a list developed from your own marketing
b. a list from emails found on websites
c. a list purchased from a third-party broker
d. a list developed from a co-promotion campaign
Question: Answer:
What are examples of mobile advertising tactics? 1. local weather conditions
2. geofencing by location
3. In-app advertising
, Question: Answer:
What are the primary elements of web page optimization? headings, subheadings, bullet points, bold text, body text, and
links
Question: Answer:
What is an effective method of reducing information overload? customize a data presentation to include only the meaningful,
relevant, and actionable information to that group
Question: Answer:
Which social media activity directly benefits a company, building Blogging
incoming links and
rankings for the domain
Question: Answer:
when the recipient is a closed or nonexistent email address hard bounce?
Question: Answer:
adding a phone number to a paid ad is an example of what ad extension
feature?
Question: Answer:
You have subscribers throughout the world. Which compliance a clear Unsubscribe or Opt out link
feature is a common legal
element in CAN-SPAM, CA, Canada, and EU (GDPR) regulations, and
should be included
with every campaign email?
Question: Answer:
what term describes a visitor that comes to your website by typing direct visitor
the URL into their
browser
Question: Answer:
What is the downside of a multivariate test? you know which version is better, but you may not know what
specific variable is primarily responsible
Questions with 100% Verified Answers Latest Update
Question: Answer:
when testing paid search ads, testing which of these features will Headline
make the biggest
impact?
a. headline
b. Link URL
c. Ad copy
d. Sitelinks
Question: Answer:
Suppose you develop a small group of long time customers and An "inner circle" mentality
reward them for their
loyalty. What is this an example of ?
a. a tiered point system of rewards
b. paid loyalty
c. points for a specific membership level
d. an "inner circle mentality"
Question: Answer:
the process of providing ongoing communications to educate and lead nurturing
influence a lead to
become a customer
Question: Answer:
Which is the highest quality list you can use? A list developed from your own marketing
a. a list developed from your own marketing
b. a list from emails found on websites
c. a list purchased from a third-party broker
d. a list developed from a co-promotion campaign
Question: Answer:
What are examples of mobile advertising tactics? 1. local weather conditions
2. geofencing by location
3. In-app advertising
, Question: Answer:
What are the primary elements of web page optimization? headings, subheadings, bullet points, bold text, body text, and
links
Question: Answer:
What is an effective method of reducing information overload? customize a data presentation to include only the meaningful,
relevant, and actionable information to that group
Question: Answer:
Which social media activity directly benefits a company, building Blogging
incoming links and
rankings for the domain
Question: Answer:
when the recipient is a closed or nonexistent email address hard bounce?
Question: Answer:
adding a phone number to a paid ad is an example of what ad extension
feature?
Question: Answer:
You have subscribers throughout the world. Which compliance a clear Unsubscribe or Opt out link
feature is a common legal
element in CAN-SPAM, CA, Canada, and EU (GDPR) regulations, and
should be included
with every campaign email?
Question: Answer:
what term describes a visitor that comes to your website by typing direct visitor
the URL into their
browser
Question: Answer:
What is the downside of a multivariate test? you know which version is better, but you may not know what
specific variable is primarily responsible
