WGU D099
WGU D099 SALES MANAGEMENT EXAM GRADED A+
Functional relationships - correct answer Limited, ongoing
relationships that develop when a buyer continues to
purchase a product from a seller out of habit, as long as
its needs are met
Modular structure - correct answer Divides the business into
small, tightly knit strategic business units (SBUs), which
focus on specific elements of the organizational process
Value chain - correct answer The process or activities by which
a company adds value to a product, including production,
marketing, and the provision of after-sales service
,WGU D099
Strategic business units (SBUs) - correct answer A profit center
that focuses on product offering and market segment
Sustainable competitive advantage - correct answer Company
assets, attributes, or abilities that are difficult to duplicate
or exceed and provide a superior or favorable long-term
position over competitors
Factors that can help a business develop a sustainable
competitive advantage - correct answer Customer loyalty,
location, distribution and information systems (Getting
products at a cheap price and selling them at a
reasonable price), unique merchandise, vendor relations,
customer service, and multiple source advantage (being
widely recognized by your strengths)
Business intelligence (BI) - correct answer The use of data in an
enterprise to facilitate decision-making
Big data analytics - correct answer Large, complex data sets
that require non-traditional data processing software to
predict trends and forecasts
,WGU D099
Four elements that make up ethical behavior within an
organization - correct answer A written code of ethics and
standards. Ethics training to executives, managers, and
employees. Availability of advice on ethical situations
(advice lines or ethics offices). A system for confidential
reporting.
Integrated marketing communications (IMC) - correct answer
The careful coordination of all promotional activities—
media advertising, sales promotion, personal selling, and
public relations, as well as direct marketing, packaging,
and other forms of promotion—to produce a consistent,
unified message that is customer focused
Marketing concept - correct answer Identifying consumer
needs and then producing the goods or services that will
satisfy those needs while making a profit for the
organization
, WGU D099
Promotional techniques - correct answer Advertising, sales
promotion, and publicity, or creating new sales channels
or new products
Promotional mix - correct answer The combination of
advertising, personal selling, sales promotion, and public
relations used to promote a product
The main limitation of the AIDA model - correct answer The
model assumes consumers are passive and marketers are
active during most of the buying process.
What is the main difference between the AIDA model of
the buyer's journey and the six steps model of the buying
process? - correct answer The AIDA model assumes that the
customer experience ends at the purchase while the six-
step process considers the after-purchase relationship
with the customer.
Transactional selling - correct answer Focuses on short-term,
often single, transactions.
WGU D099 SALES MANAGEMENT EXAM GRADED A+
Functional relationships - correct answer Limited, ongoing
relationships that develop when a buyer continues to
purchase a product from a seller out of habit, as long as
its needs are met
Modular structure - correct answer Divides the business into
small, tightly knit strategic business units (SBUs), which
focus on specific elements of the organizational process
Value chain - correct answer The process or activities by which
a company adds value to a product, including production,
marketing, and the provision of after-sales service
,WGU D099
Strategic business units (SBUs) - correct answer A profit center
that focuses on product offering and market segment
Sustainable competitive advantage - correct answer Company
assets, attributes, or abilities that are difficult to duplicate
or exceed and provide a superior or favorable long-term
position over competitors
Factors that can help a business develop a sustainable
competitive advantage - correct answer Customer loyalty,
location, distribution and information systems (Getting
products at a cheap price and selling them at a
reasonable price), unique merchandise, vendor relations,
customer service, and multiple source advantage (being
widely recognized by your strengths)
Business intelligence (BI) - correct answer The use of data in an
enterprise to facilitate decision-making
Big data analytics - correct answer Large, complex data sets
that require non-traditional data processing software to
predict trends and forecasts
,WGU D099
Four elements that make up ethical behavior within an
organization - correct answer A written code of ethics and
standards. Ethics training to executives, managers, and
employees. Availability of advice on ethical situations
(advice lines or ethics offices). A system for confidential
reporting.
Integrated marketing communications (IMC) - correct answer
The careful coordination of all promotional activities—
media advertising, sales promotion, personal selling, and
public relations, as well as direct marketing, packaging,
and other forms of promotion—to produce a consistent,
unified message that is customer focused
Marketing concept - correct answer Identifying consumer
needs and then producing the goods or services that will
satisfy those needs while making a profit for the
organization
, WGU D099
Promotional techniques - correct answer Advertising, sales
promotion, and publicity, or creating new sales channels
or new products
Promotional mix - correct answer The combination of
advertising, personal selling, sales promotion, and public
relations used to promote a product
The main limitation of the AIDA model - correct answer The
model assumes consumers are passive and marketers are
active during most of the buying process.
What is the main difference between the AIDA model of
the buyer's journey and the six steps model of the buying
process? - correct answer The AIDA model assumes that the
customer experience ends at the purchase while the six-
step process considers the after-purchase relationship
with the customer.
Transactional selling - correct answer Focuses on short-term,
often single, transactions.
