Marketing 3000 Review Questions with
Verified Correct Answers
Which of the following would provide primarily an experiential benefit?
A. A hammer
B. Landline Telephone
C. Candy Bar
D. Medical Procedure
E. None of the above
C. Candy Bar
Which of the following is a substitute product for a Dunkin' Donuts' coffee?
A. 5 hour energy drink
B. Krispy Kreme Donut
C. McDonalds Coffee
D. Alarm Clock
E. None of the ABove
A. 5 hour energy Drink or C. McDonalds Coffee ??
According to the marketing concept, which of the following happens first?
A. Customers needs are satisfied
B. Finding out what people want that isn't already available
C. An assessment of firm strengths and weaknesses is made
D. Designing the product or service
E. A lemonade stand is built
B. Finding out what people want that isn't already available
, Which of the following is part of the first step in the marketing research process?
A. Developing a research plan
B. Deciding whether marketing research is needed
C. Learning about the marketing research process
D. Identifying the market research process
E. Defining research objectives
E. Defining research objectives
Which of the following methods has the disadvantage of high cost?
A. Mail survey
B. Mail Survey
C. Telephone survey
D. Projective techniques
E. Internet survey
D. Projective techniques
Suppose you operated a tourism company that marketed Antarctica cruises. Based on
global population trends, which area of the world should you target?
A. Asia Pacific
B. South America
C. Europe
D. The USA
E. Australia
A. Asia Pacific
According to the text, which of the following is a response to a change?
A. Coca Cola's 5by20 program
Verified Correct Answers
Which of the following would provide primarily an experiential benefit?
A. A hammer
B. Landline Telephone
C. Candy Bar
D. Medical Procedure
E. None of the above
C. Candy Bar
Which of the following is a substitute product for a Dunkin' Donuts' coffee?
A. 5 hour energy drink
B. Krispy Kreme Donut
C. McDonalds Coffee
D. Alarm Clock
E. None of the ABove
A. 5 hour energy Drink or C. McDonalds Coffee ??
According to the marketing concept, which of the following happens first?
A. Customers needs are satisfied
B. Finding out what people want that isn't already available
C. An assessment of firm strengths and weaknesses is made
D. Designing the product or service
E. A lemonade stand is built
B. Finding out what people want that isn't already available
, Which of the following is part of the first step in the marketing research process?
A. Developing a research plan
B. Deciding whether marketing research is needed
C. Learning about the marketing research process
D. Identifying the market research process
E. Defining research objectives
E. Defining research objectives
Which of the following methods has the disadvantage of high cost?
A. Mail survey
B. Mail Survey
C. Telephone survey
D. Projective techniques
E. Internet survey
D. Projective techniques
Suppose you operated a tourism company that marketed Antarctica cruises. Based on
global population trends, which area of the world should you target?
A. Asia Pacific
B. South America
C. Europe
D. The USA
E. Australia
A. Asia Pacific
According to the text, which of the following is a response to a change?
A. Coca Cola's 5by20 program
