Marketing 3000 Questions with Verified
Correct Answers
According to class discussion, which of the following might attempt an Expand Market
strategy? A) the market leader in an industry B) ExxonMobil C) the market challenger
in an industry D) Burger King E) none of the above
A) the market leader in an industry
When one considers the importance of relationship marketing and a consumer's
potential lifetime value to a company, which of the following is most important for the
firm? A) gain attention B) provide most information C) don't raise expectations too
high D) promote sincere image E) broadest resonance
C) don't raise expectations far above likely performance
In general, the higher one's level of involvement with a buying decision, the
____________.A) shorter evaluation B) friends matter more C) more favorable
postpurchase D) more important innate need E) higher price
D) more likely the need is a more important innate need
Which of the following is part of the first step in the marketing research process? A)
identifying a problem B) define process C) define objectives D) decide if research
needed E) develop plan
A) identifying a problem
the perishable nature of services is responsible for which of the following? A)
inconsistent worker performance B) customer influences outcome C) customers leave D)
vary price over time E) cannot display service
, D) why a service firm might vary its price over time
Suppose you wanted to offer consumers the most powerful source of marketing
information about a new chocolate bar. Which of the following should you use? A) ads
B) testimonials C) influencers D) coupons E) samples
E) in-store samples
Which of the following is most likely to profit from consumers' availability bias? A)
fast-food advertiser repeating ads B) auto outdoor displays C) stocked stores D) poor
sports team E) hard-to-get luxury brand
A) fast-food advertiser repeating ads
According to Porter's Five Forces model, which of the following would increase
profitability? A) more firms B) fewer suppliers C) higher entry barriers D) lower
capital needs E) more buyer info
C) higher entry barriers
According to the text, which of the following industries needs to adapt to the "ageing"
global population trends? A) skin care B) packaging C) appliances D) fast food E)
alcohol
C) appliances
Which of the following is one of the additional p's of services? A) processes B) people C)
physical evidence D) all E) none
D) all of the above
Which of the following is a strategy of last resort? A) diversification B) expand market
C) market development D) diluted branding E) hollowing category essence
Correct Answers
According to class discussion, which of the following might attempt an Expand Market
strategy? A) the market leader in an industry B) ExxonMobil C) the market challenger
in an industry D) Burger King E) none of the above
A) the market leader in an industry
When one considers the importance of relationship marketing and a consumer's
potential lifetime value to a company, which of the following is most important for the
firm? A) gain attention B) provide most information C) don't raise expectations too
high D) promote sincere image E) broadest resonance
C) don't raise expectations far above likely performance
In general, the higher one's level of involvement with a buying decision, the
____________.A) shorter evaluation B) friends matter more C) more favorable
postpurchase D) more important innate need E) higher price
D) more likely the need is a more important innate need
Which of the following is part of the first step in the marketing research process? A)
identifying a problem B) define process C) define objectives D) decide if research
needed E) develop plan
A) identifying a problem
the perishable nature of services is responsible for which of the following? A)
inconsistent worker performance B) customer influences outcome C) customers leave D)
vary price over time E) cannot display service
, D) why a service firm might vary its price over time
Suppose you wanted to offer consumers the most powerful source of marketing
information about a new chocolate bar. Which of the following should you use? A) ads
B) testimonials C) influencers D) coupons E) samples
E) in-store samples
Which of the following is most likely to profit from consumers' availability bias? A)
fast-food advertiser repeating ads B) auto outdoor displays C) stocked stores D) poor
sports team E) hard-to-get luxury brand
A) fast-food advertiser repeating ads
According to Porter's Five Forces model, which of the following would increase
profitability? A) more firms B) fewer suppliers C) higher entry barriers D) lower
capital needs E) more buyer info
C) higher entry barriers
According to the text, which of the following industries needs to adapt to the "ageing"
global population trends? A) skin care B) packaging C) appliances D) fast food E)
alcohol
C) appliances
Which of the following is one of the additional p's of services? A) processes B) people C)
physical evidence D) all E) none
D) all of the above
Which of the following is a strategy of last resort? A) diversification B) expand market
C) market development D) diluted branding E) hollowing category essence
