Marketing 3000 Practice Questions with
Verified Correct Answers
subject definition of marketing
marketing is the study of exchange
functional/ activity definition of marketing
marketing facilitates exchange
central to marketing
exchange
Strategic Planning
the process of developing and maintaining a strategic fit between the organization goals and
capabilities and its changing marketing opportunitys.
Demographics
characterstics of a population (age gender race income)
economic trends
business cycles, periods of economic growth or decline which effects marketing
competitive environment
the competition in the market which influences ones marketing strat
substitute
when you have a substitute for something like celicus for coffee
what effects marketing programs
, demographics, economic trends, competitive, socioclutural, political and legal, and
technology
what are the four P's
product, place, pricing and promotion
what is a marketing mix
designed to focus on a certain target and it contains a blend of the four p's of marketing
target market
a select group of people
market segmentation
the process of dividing the market into potential groups of customers who share common
characteristics that differentiate from other groups
Positioning
refers to a project image in relation to competing products
what is the position based on
the differential advantage or unique selling proposition.
changes in demographics the effect marketing
aging, ubranization, diversity, wellbeing, female empowerment, fewer children, millennials,
the asian century.
Urvanization
majority of people live in urban areas moving out of cities and out of rural areas so marketers
need to focus on this
Verified Correct Answers
subject definition of marketing
marketing is the study of exchange
functional/ activity definition of marketing
marketing facilitates exchange
central to marketing
exchange
Strategic Planning
the process of developing and maintaining a strategic fit between the organization goals and
capabilities and its changing marketing opportunitys.
Demographics
characterstics of a population (age gender race income)
economic trends
business cycles, periods of economic growth or decline which effects marketing
competitive environment
the competition in the market which influences ones marketing strat
substitute
when you have a substitute for something like celicus for coffee
what effects marketing programs
, demographics, economic trends, competitive, socioclutural, political and legal, and
technology
what are the four P's
product, place, pricing and promotion
what is a marketing mix
designed to focus on a certain target and it contains a blend of the four p's of marketing
target market
a select group of people
market segmentation
the process of dividing the market into potential groups of customers who share common
characteristics that differentiate from other groups
Positioning
refers to a project image in relation to competing products
what is the position based on
the differential advantage or unique selling proposition.
changes in demographics the effect marketing
aging, ubranization, diversity, wellbeing, female empowerment, fewer children, millennials,
the asian century.
Urvanization
majority of people live in urban areas moving out of cities and out of rural areas so marketers
need to focus on this
