Marketing 3000 Exam Review Questions with
Verified Correct Answers
According to class discussion which of the following might attempt an expanded market
strategy?
the market leader in an industry
When one considers the importance of relationship Marketing in a consumer's potential
lifetime value to accompany, which of the following is most important for the firm?
not raise expectations far above the brands likely performance
in general the higher one's level of involvement with a buying decision the __?
more likely the need is to be an important innate need
Which of the following is part of the first step in the marketing research process?
defining research objectives
the perishable nature of services is responsible for which of the following?
why services sometimes can't be readily displayed to customers
Suppose you wanted to offer consumers the most powerful source of marketing
information about a new chocolate bar. Which of the following would you use?
in-store samples
Which of the following is most likely to profit from consumers' availability bias?
fast food franchise that repeats TV commercials frequently
According to Porter's 5 forces model, which of the following would increase
profitability?
, decrease the number of suppliers
According to the text, which of the following Industries needs to adapt to the Aging
global population?
skin care
Which of the following is one of the additional P's of services?
all of the above; processes, people, physical evidence
which of the following is a strategy of last resort?
retrenchment
Which of the following is a necessary characteristic of a profitable targeted segment?
measurable, accessible, sustainable ,differentiable
Which of the following was used as an example of a trade-off where there is a decrease
in monetary cost but an increase in temporal physical psychological and behavioral
cost?
McDonalds
which of the following should not be used in positioning a product?
normative benefits
Suppose sales of the Japanese automobile industry were as follows: Toyota 35 Honda 25
Nissan 15 Suzuki 10 others 10 what is Toyota's market share?
= 39%
A method of sampling that provides an equal chance for each member of the population
to be selected is known as __sampling
Verified Correct Answers
According to class discussion which of the following might attempt an expanded market
strategy?
the market leader in an industry
When one considers the importance of relationship Marketing in a consumer's potential
lifetime value to accompany, which of the following is most important for the firm?
not raise expectations far above the brands likely performance
in general the higher one's level of involvement with a buying decision the __?
more likely the need is to be an important innate need
Which of the following is part of the first step in the marketing research process?
defining research objectives
the perishable nature of services is responsible for which of the following?
why services sometimes can't be readily displayed to customers
Suppose you wanted to offer consumers the most powerful source of marketing
information about a new chocolate bar. Which of the following would you use?
in-store samples
Which of the following is most likely to profit from consumers' availability bias?
fast food franchise that repeats TV commercials frequently
According to Porter's 5 forces model, which of the following would increase
profitability?
, decrease the number of suppliers
According to the text, which of the following Industries needs to adapt to the Aging
global population?
skin care
Which of the following is one of the additional P's of services?
all of the above; processes, people, physical evidence
which of the following is a strategy of last resort?
retrenchment
Which of the following is a necessary characteristic of a profitable targeted segment?
measurable, accessible, sustainable ,differentiable
Which of the following was used as an example of a trade-off where there is a decrease
in monetary cost but an increase in temporal physical psychological and behavioral
cost?
McDonalds
which of the following should not be used in positioning a product?
normative benefits
Suppose sales of the Japanese automobile industry were as follows: Toyota 35 Honda 25
Nissan 15 Suzuki 10 others 10 what is Toyota's market share?
= 39%
A method of sampling that provides an equal chance for each member of the population
to be selected is known as __sampling
