marketing chapter #3 (digital marketing).pdf marketing chapter #3 (digital marketing).pdf marketing chapter #3 (digital marketing).pdf
marketing chapter #3 (digital marketing)
Study online at https://quizlet.com/_ac2czq
1. social listening Refers to how firms monitor and track what people are
saying about them on social media
2. digital marketing All online marketing activities, which includes all digital
assets, channels, and media spanning not just online but
also social media and mobile marketing
3. social media The online and mobile technologies that distribute content
to facilitate interpersonal interactions, with the assistance
of various firms that offer platforms, services, and tools to
help consumers and firms build their connections
4. The 4E Frame- Excitement, Education, Experience, Engagement
work for Digital
Marketing
5. The 7C On- 1. Core goals
line Marketing 2. Context elements (design & navigation)
Framework 3. Content
4. Community
5. Communication
6. Commerce
7. Connection
6. search engine An activity used in online searches to increase the visibility
marketing (SEM) of a firm by using paid searches to appear higher up in
search results
7. crowdsourcing Users submit ideas for a new product or service, and/or
comment and vote on the ideas submitted by others
1/4
marketing chapter #3 (digital marketing).pdf marketing chapter #3 (digital marketing).pdf marketing chapter #3 (digital marketing).pdf
marketing chapter #3 (digital marketing)
Study online at https://quizlet.com/_ac2czq
1. social listening Refers to how firms monitor and track what people are
saying about them on social media
2. digital marketing All online marketing activities, which includes all digital
assets, channels, and media spanning not just online but
also social media and mobile marketing
3. social media The online and mobile technologies that distribute content
to facilitate interpersonal interactions, with the assistance
of various firms that offer platforms, services, and tools to
help consumers and firms build their connections
4. The 4E Frame- Excitement, Education, Experience, Engagement
work for Digital
Marketing
5. The 7C On- 1. Core goals
line Marketing 2. Context elements (design & navigation)
Framework 3. Content
4. Community
5. Communication
6. Commerce
7. Connection
6. search engine An activity used in online searches to increase the visibility
marketing (SEM) of a firm by using paid searches to appear higher up in
search results
7. crowdsourcing Users submit ideas for a new product or service, and/or
comment and vote on the ideas submitted by others
1/4
marketing chapter #3 (digital marketing).pdf marketing chapter #3 (digital marketing).pdf marketing chapter #3 (digital marketing).pdf
