Comprehensive
D099 SalesStudy
Management
Guide & Exam
_ WGU
Comprehensive
Preparation.pdf
D099 SalesStudy
Management
Guide & Exam
_ Comprehensive
Preparation.pdf
Study Guide & Exam Preparation.pdf
WGU D099 Sales Management |
Comprehensive Study Guide & Exam
Preparation
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
WGU D099 Sales Management _ WGU
Comprehensive
D099 SalesStudy
Management
Guide & Exam
_ WGU
Comprehensive
Preparation.pdf
D099 SalesStudy
Management
Guide & Exam
_ Comprehensive
Preparation.pdf
Study Guide & Exam Preparation.pdf
,Sales Management - D099.pdf Sales Management - D099.pdf Sales Management - D099.pdf
Terms in this set (263)
relationship selling sales technique that focuses on the interaction between the buyer and the
salesperson rather than the price or details of the product
value creation the performance of actions that increase the worth of goods, services, or even a
business
sales process incorporates actually selling the company's products or service to its customers
personal selling a type of selling that uses person-to-person interaction to sell products and
services
Sales Management - D099.pdf Sales Management - D099.pdf Sales Management - D099.pdf
,Sales Management - D099.pdf Sales Management - D099.pdf Sales Management - D099.pdf
customer loyalty having a positive attitude toward a product or brand, which includes supportive
behavior from the customer
brand trust the willingness of the average consumer to rely on the ability of the brand to
perform its stated function
conversion rates the percentage of prospective customers who take a specific action you want
sales forecast the process of estimating future sales
operational budget a plan for expenditures required to maintain the functioning of a business venture
or public organization
product-market fit degree to which a product satisfies a strong market demand
corporate structure an organization's different departments or business units within a company to
achieve its overall mission and goals
functional structure an organization structure that groups employees according to a specialized or
similar set of roles or tasks
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, Sales Management - D099.pdf Sales Management - D099.pdf Sales Management - D099.pdf
modular structure divides the business into small, tightly knit SBUs, which focus on specific elements
of the organizational process
strategic business unit a profit center that focuses on product offering and market segment
competitive advantage a condition or circumstance that puts a company in a favorable or superior
business position
sustainable competitive advantage company assets, attributes, or abilities that are difficult to duplicate or exceed and
provide a superior or favorable long-term position over competitors
customer relationship management (CRM) processes implemented by a company to handle its contact with customers with
the goal of creating a unified customer experience to maximize retention
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