8/21/26, 2:53 PM DMI SOCIAL MEDIA MARKETING EXAM ACTUAL EXAM 2026 | ALL QUESTIONS AND CORRECT ANSWERS | VERIFIED ANS…
DMI SOCIAL MEDIA MARKETING EXAM ACTUAL
EXAM 2026 | ALL QUESTIONS AND CORRECT
ANSWERS | VERIFIED ANSWERS | JUST
RELEASED
Terms in this set (268)
Digital marketing the use of new media or digital technology to
achieve marketing and business goals
outbound marketing begins with the brand advertiser pushing out a
message to a specified target audience with the
objective being to drive awareness of a product or
service
inbound marketing involves trying to pull your audience towards your
content, brand, or service. the focus is on creating
compelling content to draw your customers to
your brand
https://quizlet.com/1200862022/dmi-social-media-marketing-exam-actual-exam-2026-all-questions-and-correct-answers-verified-answers-just-release… 1/15
, 8/21/26, 2:53 PM DMI SOCIAL MEDIA MARKETING EXAM ACTUAL EXAM 2026 | ALL QUESTIONS AND CORRECT ANSWERS | VERIFIED ANS…
owned media the media you create and manage
paid media media or advertising that you have paid for to drive
banner and video viability, or clicks and traffic, to
your product, website, or service
earned media free publicity generated by consumers, PR,
influencers, and people who speak about and
share content related to your brand or product.
brand advocates live here
direct marketing involves promoting and selling directly to the end
buyer from the manufacturer with no other media
owner involved
print advertising that uses physically printed media to
reach consumers and prospects, such as
newspapers, brochures and magazine ads
outdoor billboards, bus stops and smaller placements, bus
sides, building wraps and installations and so on
referral involves promoting products or services to new
customers through referrals, usually by word of
mouth
3i principles initiate, iterate, integrate
initiate start with what the customer actually wants and
work backwards through your strategy towards
your objective
https://quizlet.com/1200862022/dmi-social-media-marketing-exam-actual-exam-2026-all-questions-and-correct-answers-verified-answers-just-release… 2/15
DMI SOCIAL MEDIA MARKETING EXAM ACTUAL
EXAM 2026 | ALL QUESTIONS AND CORRECT
ANSWERS | VERIFIED ANSWERS | JUST
RELEASED
Terms in this set (268)
Digital marketing the use of new media or digital technology to
achieve marketing and business goals
outbound marketing begins with the brand advertiser pushing out a
message to a specified target audience with the
objective being to drive awareness of a product or
service
inbound marketing involves trying to pull your audience towards your
content, brand, or service. the focus is on creating
compelling content to draw your customers to
your brand
https://quizlet.com/1200862022/dmi-social-media-marketing-exam-actual-exam-2026-all-questions-and-correct-answers-verified-answers-just-release… 1/15
, 8/21/26, 2:53 PM DMI SOCIAL MEDIA MARKETING EXAM ACTUAL EXAM 2026 | ALL QUESTIONS AND CORRECT ANSWERS | VERIFIED ANS…
owned media the media you create and manage
paid media media or advertising that you have paid for to drive
banner and video viability, or clicks and traffic, to
your product, website, or service
earned media free publicity generated by consumers, PR,
influencers, and people who speak about and
share content related to your brand or product.
brand advocates live here
direct marketing involves promoting and selling directly to the end
buyer from the manufacturer with no other media
owner involved
print advertising that uses physically printed media to
reach consumers and prospects, such as
newspapers, brochures and magazine ads
outdoor billboards, bus stops and smaller placements, bus
sides, building wraps and installations and so on
referral involves promoting products or services to new
customers through referrals, usually by word of
mouth
3i principles initiate, iterate, integrate
initiate start with what the customer actually wants and
work backwards through your strategy towards
your objective
https://quizlet.com/1200862022/dmi-social-media-marketing-exam-actual-exam-2026-all-questions-and-correct-answers-verified-answers-just-release… 2/15
