UNIVERSITY OF SOUTH AFRICA (UNISA)
College of Economic and Management Sciences
⋄
ASSIGNMENT 01
Marketing in Africa
Semester 2 — 2026
⋄
Module Code: MNM2615
Module Name: Marketing in Africa
Assignment No.: Assignment 01
Due Date: 3 September 2026
Semester: Semester 2, 2026
Submitted in partial fulfilment of the requirements for Marketing in Africa
at the University of South Africa.
, UNISA | MNM2615 Marketing in Africa — Assignment 01
Introduction
Marketing decisions in Africa cannot be separated from the continent’s technological trajec-
tory, its youthful population structure, and the rapid spread of mobile and internet access.
This assignment applies these three forces to Thandi’s Corner Spaza Shop, a small owner-
managed spaza shop operating in a residential township area of Soweto, Johannesburg.
Following a site visit and a discussion with the owner, the report first outlines the background
of the business, then examines technological progress in Africa and its operational relevance
to the business, before turning to the implications of South Africa’s population structure for
marketing and, finally, the marketing consequences of growing mobile and internet penetra-
tion. Each theoretical discussion is paired with a practical recommendation grounded in the
realities of the business.
Page 1 of 14
College of Economic and Management Sciences
⋄
ASSIGNMENT 01
Marketing in Africa
Semester 2 — 2026
⋄
Module Code: MNM2615
Module Name: Marketing in Africa
Assignment No.: Assignment 01
Due Date: 3 September 2026
Semester: Semester 2, 2026
Submitted in partial fulfilment of the requirements for Marketing in Africa
at the University of South Africa.
, UNISA | MNM2615 Marketing in Africa — Assignment 01
Introduction
Marketing decisions in Africa cannot be separated from the continent’s technological trajec-
tory, its youthful population structure, and the rapid spread of mobile and internet access.
This assignment applies these three forces to Thandi’s Corner Spaza Shop, a small owner-
managed spaza shop operating in a residential township area of Soweto, Johannesburg.
Following a site visit and a discussion with the owner, the report first outlines the background
of the business, then examines technological progress in Africa and its operational relevance
to the business, before turning to the implications of South Africa’s population structure for
marketing and, finally, the marketing consequences of growing mobile and internet penetra-
tion. Each theoretical discussion is paired with a practical recommendation grounded in the
realities of the business.
Page 1 of 14
