BAS 282 - EXAM 3 QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026
Why is supply chain management a critical marketing function to the firm? - Answers Supply chain
management is the actions a firm takes to coordinate the various flows within the supply chain, such
as reducing costs, improving efficiency, and satisfying demand making it a critial marketing function of
the firm.
How can organizations improve customer relationships? - Answers Organizations can improve
customer relationships by utializing the customer relationship management process. First identifying
their customers, then understanding how those customers interact with their organization. Followed
by gathering specific customer information through touchpoints. Then the organization needs to store
and analyze the customer information and utilize the analysis to improve customer relationships.
Before communicating a message to consumers, what must marketers as senders of that message do
first? - Answers Identify a target audience.
CRM technologies allow marketers to do all the following except - Answers adopt a broad approach,
focusing on the needs of the entire market.
When designing a website for a firm, developers must keep in mind how to use the design to promote
exceptional customer experiences. Excellent website design comprises which of the following criteria?
- Answers ease in navigation, quick load time, mobile friendliness, and superior customer service
tools
With regard to public relations, which of the following best describes a firm's relationship with its
stakeholders? - Answers passive
After relocating for his job and moving into a larger apartment, Aslan needed to purchase several new
pieces of furniture and other household items to fill the space. He made several large consecutive
purchases on WayFair, an online furniture retailer. A WayFair sales representative, recognizing the
flurr of activity on his account, categorized Aslan as a highly profitable customer and offered him
executive account status. This type of CRM strategy is called - Answers NOT share of customer.
What is the difference between success and failure in the marketing communication process? -
Answers the ability to effectively communicate a marketing message
When identifying a target market for an advertising campaign, marketers must consider which key
factor? - Answers who will buy their products
After typing "women's swimsuits" into her browser, ads for swimsuits began to show up in Carly's
Facebook feed. This is a result of - Answers cookies.
Lucy works in a distribution center for a vitamin and nutritional supplement company. Part of her job
entails gathering all goods with similar characteristics in one area of the distribution center. From
there, she can facilitate the proper inventory controls to ensure that no expired vitamins or
supplements are shipped to stores for sale. Lucy's job involves product - Answers sortation.
The type of digital marketing that utilizes tools such as blogging, webinars, or follow-up emails is
known as ________ marketing.
Multiple Choice - Answers inbound
Whereas traditional advertising media offers _____; social media advertising offers _____. - Answers
one-way communication; two-way communication
By leveraging the resources and skills of its various component firms, a supply chain provides the end
customer with - Answers value.
In which of the following ways can retailers add value to consumers? - Answers providing products
when and where consumers want them
Although each public relations tool has its own role, all public relations tools generally serve the same
function for a firm, which is to - Answers promote a positive image and educate stakeholders about
the firm's developments.
Starbucks evaluates the cost of doing business with each of its customers. For example, Emily visits
Starbucks three times per week, every week. Each time Emily visits Starbucks, she spends $5.25. In
four years, Emily will spend a total of $3,276. Young visits Starbucks one time per week, every other
week. Each time Young visits Starbucks, he spends $3.25. In four years, Young will spend a total of
$338. Starbucks concludes that it should focus on retaining Emily as a customer because losing her
will cost significantly more than losing Young. In this scenario, Starbucks is conducting a - Answers
NOT recency-frequency-monetary analysis.
Why is supply chain management a critical marketing function to the firm? - Answers Supply chain
management is the actions a firm takes to coordinate the various flows within the supply chain, such
as reducing costs, improving efficiency, and satisfying demand making it a critial marketing function of
the firm.
How can organizations improve customer relationships? - Answers Organizations can improve
customer relationships by utializing the customer relationship management process. First identifying
their customers, then understanding how those customers interact with their organization. Followed
by gathering specific customer information through touchpoints. Then the organization needs to store
and analyze the customer information and utilize the analysis to improve customer relationships.
Before communicating a message to consumers, what must marketers as senders of that message do
first? - Answers Identify a target audience.
CRM technologies allow marketers to do all the following except - Answers adopt a broad approach,
focusing on the needs of the entire market.
When designing a website for a firm, developers must keep in mind how to use the design to promote
exceptional customer experiences. Excellent website design comprises which of the following criteria?
- Answers ease in navigation, quick load time, mobile friendliness, and superior customer service
tools
With regard to public relations, which of the following best describes a firm's relationship with its
stakeholders? - Answers passive
After relocating for his job and moving into a larger apartment, Aslan needed to purchase several new
pieces of furniture and other household items to fill the space. He made several large consecutive
purchases on WayFair, an online furniture retailer. A WayFair sales representative, recognizing the
flurr of activity on his account, categorized Aslan as a highly profitable customer and offered him
executive account status. This type of CRM strategy is called - Answers NOT share of customer.
What is the difference between success and failure in the marketing communication process? -
Answers the ability to effectively communicate a marketing message
When identifying a target market for an advertising campaign, marketers must consider which key
factor? - Answers who will buy their products
After typing "women's swimsuits" into her browser, ads for swimsuits began to show up in Carly's
Facebook feed. This is a result of - Answers cookies.
Lucy works in a distribution center for a vitamin and nutritional supplement company. Part of her job
entails gathering all goods with similar characteristics in one area of the distribution center. From
there, she can facilitate the proper inventory controls to ensure that no expired vitamins or
supplements are shipped to stores for sale. Lucy's job involves product - Answers sortation.
The type of digital marketing that utilizes tools such as blogging, webinars, or follow-up emails is
known as ________ marketing.
Multiple Choice - Answers inbound
Whereas traditional advertising media offers _____; social media advertising offers _____. - Answers
one-way communication; two-way communication
By leveraging the resources and skills of its various component firms, a supply chain provides the end
customer with - Answers value.
In which of the following ways can retailers add value to consumers? - Answers providing products
when and where consumers want them
Although each public relations tool has its own role, all public relations tools generally serve the same
function for a firm, which is to - Answers promote a positive image and educate stakeholders about
the firm's developments.
Starbucks evaluates the cost of doing business with each of its customers. For example, Emily visits
Starbucks three times per week, every week. Each time Emily visits Starbucks, she spends $5.25. In
four years, Emily will spend a total of $3,276. Young visits Starbucks one time per week, every other
week. Each time Young visits Starbucks, he spends $3.25. In four years, Young will spend a total of
$338. Starbucks concludes that it should focus on retaining Emily as a customer because losing her
will cost significantly more than losing Young. In this scenario, Starbucks is conducting a - Answers
NOT recency-frequency-monetary analysis.
