BAS 282 CHAPTER 6-7 EXAM QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026
Which of the following best characterized the problem recognition stage of the buying decision
process? - Answers Buyer recognizes a a discrepancy between a desired state and an actual condition
Rayana enjoys cycling and is in the market for a new bicycle. She is fairly knowledgeable about bikes
and knows most of the major brands, such as Trek, Cannondale, Specialized, and Giant, and will likely
purchase one of these brands. These four brands are part of Rayana's _______ set. - Answers
consideration
Salome recently purchased a Keurig coffee maker and thought she would really enjoy the variety of
different K-cups for tea, coffee, or hot chocolate. However, she is wondering whether she should have
purchased an espresso machine instead of the Keurig. What phenomenon is Salome experiencing? -
Answers cognitive dissonance
Jayden and his partner just purchased their first home and are now shopping for a lawnmower. Ben
does not really enjoy lawn care or gardening and views it as a chore, although he does enjoy spending
time outside. His yard is small, and a standard upright model lawnmower will fulfill his needs. He has
visited several stores to check out prices and has read reviews in online forums about different
brands. The purchase of a lawnmower for Jayden is most likely influenced by _______ involvement. -
Answers situational
Which consumer decision making style would be most likely for an individual who is purchasing their
usual brand of shampoo? - Answers routinized response behavior
A recently married couple purchased a new home. Their purchase of____ is classified as limited
decision-making behavior, but they would use extended decision making to purchase - Answers a
coffee maker; a home theater system
Jackson stops by the grocery store after work to purchase items for the week. He has a grocery list to
help him stay on track but finds himself making lots of impulse purchases, placing items in his cart
that he could consume immediately, like cookies and other snack foods. Jackson is hungry because he
skipped lunch due to a meeting. Jackson's purchasing decision is influenced by which category of
situational factors? - Answers Mood and condition
Jessie is out with a group of friends for dinner at a local restaurant and then a movie. While the
service at the restaurant was slow and the food was just okay, Jessie still had a great time and left
with a positive opinion of the restaurant experience. Jessie's experience was likely influenced by
_______. - Answers Social surroundings
Quinn needs to purchase a gift for a friend who just bought her first house. Quinn's favorite wine
costs $5 at her local grocery store, but she feels like she should spend at least $12 on a bottle for her
friend so she does not seem stingy. Quinn is likely influenced by _______. - Answers reason for
purchase
Teanna is at the shopping outlet on the day before her fiancée's birthday. She knows she should not
have waited so long to purchase a gift for her, but she could not decide what to get her. Teanna
searches several stores and does not see anything she really thinks her fiancée will love, but she
needs to buy her something. She finally decides on a jersey from her fiancée's favorite sports team.
Teanna is likely influenced by which situational influence? - Answers time dimension
During _______, the consumer conducts a mental review—do I have experience with this product? -
Answers an internal information search
When buyers purchase products occasionally or from unfamiliar brands within a product category,
they are most likely to use _______. - Answers
You are thinking about buying a tablet to help with your classes and for entertainment purposes.
When you search your memory for information about products that might address these needs, you
are engaging in which aspect of the consumer buying decision process? - Answers internal
information search
Jamie works as a salesperson at a car dealership. She takes her sales very seriously. After Selling a car
to a consumer, she waits two weeks and the calls the customer to see how they like their new car.
She tries to reinforce the fact that they made a smart investment and that the dealership is there for
any problems they might have. James is attempting g to reduce_____. - Answers Cognitive
dissoncance
Felipe is out shopping for a motorcycle. He sees a motorcycle he really likes, but he seems to
remember reading something about its gas mileage. He racks his brain trying to remember but is
Which of the following best characterized the problem recognition stage of the buying decision
process? - Answers Buyer recognizes a a discrepancy between a desired state and an actual condition
Rayana enjoys cycling and is in the market for a new bicycle. She is fairly knowledgeable about bikes
and knows most of the major brands, such as Trek, Cannondale, Specialized, and Giant, and will likely
purchase one of these brands. These four brands are part of Rayana's _______ set. - Answers
consideration
Salome recently purchased a Keurig coffee maker and thought she would really enjoy the variety of
different K-cups for tea, coffee, or hot chocolate. However, she is wondering whether she should have
purchased an espresso machine instead of the Keurig. What phenomenon is Salome experiencing? -
Answers cognitive dissonance
Jayden and his partner just purchased their first home and are now shopping for a lawnmower. Ben
does not really enjoy lawn care or gardening and views it as a chore, although he does enjoy spending
time outside. His yard is small, and a standard upright model lawnmower will fulfill his needs. He has
visited several stores to check out prices and has read reviews in online forums about different
brands. The purchase of a lawnmower for Jayden is most likely influenced by _______ involvement. -
Answers situational
Which consumer decision making style would be most likely for an individual who is purchasing their
usual brand of shampoo? - Answers routinized response behavior
A recently married couple purchased a new home. Their purchase of____ is classified as limited
decision-making behavior, but they would use extended decision making to purchase - Answers a
coffee maker; a home theater system
Jackson stops by the grocery store after work to purchase items for the week. He has a grocery list to
help him stay on track but finds himself making lots of impulse purchases, placing items in his cart
that he could consume immediately, like cookies and other snack foods. Jackson is hungry because he
skipped lunch due to a meeting. Jackson's purchasing decision is influenced by which category of
situational factors? - Answers Mood and condition
Jessie is out with a group of friends for dinner at a local restaurant and then a movie. While the
service at the restaurant was slow and the food was just okay, Jessie still had a great time and left
with a positive opinion of the restaurant experience. Jessie's experience was likely influenced by
_______. - Answers Social surroundings
Quinn needs to purchase a gift for a friend who just bought her first house. Quinn's favorite wine
costs $5 at her local grocery store, but she feels like she should spend at least $12 on a bottle for her
friend so she does not seem stingy. Quinn is likely influenced by _______. - Answers reason for
purchase
Teanna is at the shopping outlet on the day before her fiancée's birthday. She knows she should not
have waited so long to purchase a gift for her, but she could not decide what to get her. Teanna
searches several stores and does not see anything she really thinks her fiancée will love, but she
needs to buy her something. She finally decides on a jersey from her fiancée's favorite sports team.
Teanna is likely influenced by which situational influence? - Answers time dimension
During _______, the consumer conducts a mental review—do I have experience with this product? -
Answers an internal information search
When buyers purchase products occasionally or from unfamiliar brands within a product category,
they are most likely to use _______. - Answers
You are thinking about buying a tablet to help with your classes and for entertainment purposes.
When you search your memory for information about products that might address these needs, you
are engaging in which aspect of the consumer buying decision process? - Answers internal
information search
Jamie works as a salesperson at a car dealership. She takes her sales very seriously. After Selling a car
to a consumer, she waits two weeks and the calls the customer to see how they like their new car.
She tries to reinforce the fact that they made a smart investment and that the dealership is there for
any problems they might have. James is attempting g to reduce_____. - Answers Cognitive
dissoncance
Felipe is out shopping for a motorcycle. He sees a motorcycle he really likes, but he seems to
remember reading something about its gas mileage. He racks his brain trying to remember but is
