2270 Chapter 11
Study online at https://quizlet.com/_f1q0ah
1. Anticybersquatting Consumer Protection Act Trademarks in domain
(ACPA), 1999 names: Use of trade-
marks in domain names.
The Anticybersquatting
Consumer Protection
Act (ACPA) prohibits the
registration, use, or sale
of domain names con-
taining trademarks in
"bad faith." Remember
ACOA-TM
2. Consumer Review Fairness Act (CFRA), 2016 Preventing consumer
reviews or penalizing
negative reviews
Stopping consumers
from providing hon-
est reviews. Remem-
ber CFRA-Being fair-
Remember CFRA-Be-
ing fair
3. Digital Millennium Copyright Act (DMCA), 1998 Online copyright. En-
courages owners of
copyright to distrib-
ute their works digital-
ly through added legal
protections
4. Trademark Dilution Revision Act of 2006 The Trademark Dilu-
tion Revision Act of
2006 prohibits dilution of
trademarks, which is the
unauthorized use of a
trademark, or use of a
similar mark, in a way
that is likely to weak-
en the uniqueness of or
harm the perception of
, 2270 Chapter 11
Study online at https://quizlet.com/_f1q0ah
the trademark. Prohibit-
ed activity includes:
•Use in a way that re-
duces the "strength or
value" of the trademark
•Use in a way that "di-
lutes" or "tarnishes" the
trademark's image
•Using the trademark
along with "distasteful or
objectionable" connec-
tions
5. Americans with Disabilities Act, 1990 Broadly applicable. Pro-
hibits discrimination
based on disabilities.
Provides rules on ac-
cessibility
6. Federal Trade Commission Act (FTC Act), 1914 A key facet of the
digital marketing legal
framework is provided
for in federal legislation,
specifically the FTC Act.
Section 5 of the FTC
Act reads in part: "Un-
fair methods of com-
petition in or affecting
commerce, and unfair
or deceptive acts or
practices in or affecting
commerce, are hereby
declared unlawful." 15
U.S.C. Sec. 45(a)(1)
7. Summary requirements of CAN-SPAM ACT The CAN-SPAM Act of
2003 regulates email
and mobile text mes-
sage marketing. This
, 2270 Chapter 11
Study online at https://quizlet.com/_f1q0ah
law applies to all email
where the "primary pur-
pose" is for "commercial
advertisement or pro-
motion," and its applica-
tion is not limited only to
spam, junk, or unwant-
ed marketing mail.
In summary, the require-
ments of this law in-
clude:
•Email headers
(From/TO) must be cor-
rect and valid.
•Subject lines must not
mislead.
•A valid postal address
must be provided.
•Opt-out options and in-
formation must be pro-
vided.
8. Telephone Consumer Protection Act (TCPA), places restrictions on
TCPA marketing using an "au-
tomatic telephone dial-
ing system." The pur-
pose, at least in part,
is to protect consumers
from robocalls and robo-
texts. The specific words
or phrases of a law
can make a big differ-
ence, however. In the
U.S. Supreme Court
case of Facebook, Inc.
v. Duguid, Facebook
was accused of violat-
ing the TCPA by send-
ing Duguid text mes-
Study online at https://quizlet.com/_f1q0ah
1. Anticybersquatting Consumer Protection Act Trademarks in domain
(ACPA), 1999 names: Use of trade-
marks in domain names.
The Anticybersquatting
Consumer Protection
Act (ACPA) prohibits the
registration, use, or sale
of domain names con-
taining trademarks in
"bad faith." Remember
ACOA-TM
2. Consumer Review Fairness Act (CFRA), 2016 Preventing consumer
reviews or penalizing
negative reviews
Stopping consumers
from providing hon-
est reviews. Remem-
ber CFRA-Being fair-
Remember CFRA-Be-
ing fair
3. Digital Millennium Copyright Act (DMCA), 1998 Online copyright. En-
courages owners of
copyright to distrib-
ute their works digital-
ly through added legal
protections
4. Trademark Dilution Revision Act of 2006 The Trademark Dilu-
tion Revision Act of
2006 prohibits dilution of
trademarks, which is the
unauthorized use of a
trademark, or use of a
similar mark, in a way
that is likely to weak-
en the uniqueness of or
harm the perception of
, 2270 Chapter 11
Study online at https://quizlet.com/_f1q0ah
the trademark. Prohibit-
ed activity includes:
•Use in a way that re-
duces the "strength or
value" of the trademark
•Use in a way that "di-
lutes" or "tarnishes" the
trademark's image
•Using the trademark
along with "distasteful or
objectionable" connec-
tions
5. Americans with Disabilities Act, 1990 Broadly applicable. Pro-
hibits discrimination
based on disabilities.
Provides rules on ac-
cessibility
6. Federal Trade Commission Act (FTC Act), 1914 A key facet of the
digital marketing legal
framework is provided
for in federal legislation,
specifically the FTC Act.
Section 5 of the FTC
Act reads in part: "Un-
fair methods of com-
petition in or affecting
commerce, and unfair
or deceptive acts or
practices in or affecting
commerce, are hereby
declared unlawful." 15
U.S.C. Sec. 45(a)(1)
7. Summary requirements of CAN-SPAM ACT The CAN-SPAM Act of
2003 regulates email
and mobile text mes-
sage marketing. This
, 2270 Chapter 11
Study online at https://quizlet.com/_f1q0ah
law applies to all email
where the "primary pur-
pose" is for "commercial
advertisement or pro-
motion," and its applica-
tion is not limited only to
spam, junk, or unwant-
ed marketing mail.
In summary, the require-
ments of this law in-
clude:
•Email headers
(From/TO) must be cor-
rect and valid.
•Subject lines must not
mislead.
•A valid postal address
must be provided.
•Opt-out options and in-
formation must be pro-
vided.
8. Telephone Consumer Protection Act (TCPA), places restrictions on
TCPA marketing using an "au-
tomatic telephone dial-
ing system." The pur-
pose, at least in part,
is to protect consumers
from robocalls and robo-
texts. The specific words
or phrases of a law
can make a big differ-
ence, however. In the
U.S. Supreme Court
case of Facebook, Inc.
v. Duguid, Facebook
was accused of violat-
ing the TCPA by send-
ing Duguid text mes-
