AIPMM- CPM - EXAMINATION COMPLETE
QUESTIONS AND DETAILED SOLUTIONS
LATEST UPDATE THIS YEAR JUST RELEASED
Question 1: PMF Benefits (5)
Answer:
1. define common language 2. provides standards for launching a products in each phase
3. allows product teams to develop and communicate mutual product plan commitments 4.
empowers product team to execute based upon agreed upon objectives and schedules 5.
facilitates continuous improvements to products and processes. Product Management
Question 2: Product Management
Answer:
process of conceiving, planning, developing, testing, launching, delivery and withdrawing
products in the market. PMF - Product Management Framework
Question 3: PMF - Product Management Framework
Answer:
Product lifecycle
Question 4: Prodbok (body of knowledge)
Answer:
strategies, methodologies, concepts, terms and activities that make up the product mgmt.
and marketing domains as defined by AIPMM. Applies to any product or portfolio, across
industries, throughout each phase of the product lifecycle.
Question 5: Phases
Answer:
, prescribed, concurrent activities in PLC cross-functional gate precedes each phase
successive phases require more resource commitment
Question 6: Gates
Answer:
decision points (go, no go, Hold, Recycle) X - Axis PLC Stages
Question 7: *Facilitate screening - evaluating new product ideas to
reduce them into a smaller set.
Answer:
X=time Y=your focus XY cell = details of your focus at that time
Question 8: Y-Axis Knowledge Areas (5)
Answer:
1. Business 2. Market 3. Customer 4. Product 5. Organization
Question 9: Product Life Cycle - PLC
Answer:
Manages stages that products go through from development to withdrawal from market.
Helps you take the right action at the right time. Integrates people, data, processes and
business system New Product Development
Question 10: Product Life Cycle Characteristics
Answer:
1. Determines if each product has a different life cycle 2. Determines revenue earned 3.
Contributes to strategic marketing plan Y
,Question 11: Product Life Cycle Benefits
Answer:
1. helps forecast and manage cash flow 2. helps identify when a product needs support,
redesign, reinvigorated, or withdrawn. 3. helps in new product development and planning
Product Portfolio
Question 12: Product Portfolio
Answer:
range of products a company has in development or available for marketplace at one time
Business Portfolio
Question 13: Business Portfolio
Answer:
collection of businesses and products that make up a company. Portfolio Analysis
Question 14: Portfolio Analysis
Answer:
tool which helps mgmt. identify and evaluate the various businesses which make up the
company and objectives and that can be
Question 15: New Product Development (NPD) - 1st half of PMF
Answer:
complete process of bringing a new product to market. Includes first 4 steps - conceive,
plan, develop, qualify. For: 1. new product in new markets 2. new product in existing
markets not previously targeted 3. enhance
Question 16: NPD New Product Development Steps (4) - 1st half of
PMF
, Answer:
1. conceive 2. plan 3. develop 4. qualify Strategic Business Unit
Question 17: Strategic Business Unit
Answer:
unit of the company that has a separate mission planned independently from other
company businesses
Question 18: Key Deliverables in conceive and plan phase (7)
Answer:
1. Strategic Plan 2. Competitive analysis 3. Market Trends 4. Mktg requirements doc 5.
Business Case 6. Product Requirements doc 7. Product
Question 19: Key deliverables in Develop and test phase (5)
Answer:
1. Marketing strategy 2. Beta program 3. Launch plan 4. Marketing plan 5. Product
Retirement plan Acquisition
Question 20: Acquisition
Answer:
act or process by which ownership is achieved by: 1. acquiring brand/product 2. purchase
entire company 3 ways to get new product
Question 21: 3 ways to get new product
Answer:
1. develop 2. acquire 3. license Commercialization - 2nd half stage of PMF
QUESTIONS AND DETAILED SOLUTIONS
LATEST UPDATE THIS YEAR JUST RELEASED
Question 1: PMF Benefits (5)
Answer:
1. define common language 2. provides standards for launching a products in each phase
3. allows product teams to develop and communicate mutual product plan commitments 4.
empowers product team to execute based upon agreed upon objectives and schedules 5.
facilitates continuous improvements to products and processes. Product Management
Question 2: Product Management
Answer:
process of conceiving, planning, developing, testing, launching, delivery and withdrawing
products in the market. PMF - Product Management Framework
Question 3: PMF - Product Management Framework
Answer:
Product lifecycle
Question 4: Prodbok (body of knowledge)
Answer:
strategies, methodologies, concepts, terms and activities that make up the product mgmt.
and marketing domains as defined by AIPMM. Applies to any product or portfolio, across
industries, throughout each phase of the product lifecycle.
Question 5: Phases
Answer:
, prescribed, concurrent activities in PLC cross-functional gate precedes each phase
successive phases require more resource commitment
Question 6: Gates
Answer:
decision points (go, no go, Hold, Recycle) X - Axis PLC Stages
Question 7: *Facilitate screening - evaluating new product ideas to
reduce them into a smaller set.
Answer:
X=time Y=your focus XY cell = details of your focus at that time
Question 8: Y-Axis Knowledge Areas (5)
Answer:
1. Business 2. Market 3. Customer 4. Product 5. Organization
Question 9: Product Life Cycle - PLC
Answer:
Manages stages that products go through from development to withdrawal from market.
Helps you take the right action at the right time. Integrates people, data, processes and
business system New Product Development
Question 10: Product Life Cycle Characteristics
Answer:
1. Determines if each product has a different life cycle 2. Determines revenue earned 3.
Contributes to strategic marketing plan Y
,Question 11: Product Life Cycle Benefits
Answer:
1. helps forecast and manage cash flow 2. helps identify when a product needs support,
redesign, reinvigorated, or withdrawn. 3. helps in new product development and planning
Product Portfolio
Question 12: Product Portfolio
Answer:
range of products a company has in development or available for marketplace at one time
Business Portfolio
Question 13: Business Portfolio
Answer:
collection of businesses and products that make up a company. Portfolio Analysis
Question 14: Portfolio Analysis
Answer:
tool which helps mgmt. identify and evaluate the various businesses which make up the
company and objectives and that can be
Question 15: New Product Development (NPD) - 1st half of PMF
Answer:
complete process of bringing a new product to market. Includes first 4 steps - conceive,
plan, develop, qualify. For: 1. new product in new markets 2. new product in existing
markets not previously targeted 3. enhance
Question 16: NPD New Product Development Steps (4) - 1st half of
PMF
, Answer:
1. conceive 2. plan 3. develop 4. qualify Strategic Business Unit
Question 17: Strategic Business Unit
Answer:
unit of the company that has a separate mission planned independently from other
company businesses
Question 18: Key Deliverables in conceive and plan phase (7)
Answer:
1. Strategic Plan 2. Competitive analysis 3. Market Trends 4. Mktg requirements doc 5.
Business Case 6. Product Requirements doc 7. Product
Question 19: Key deliverables in Develop and test phase (5)
Answer:
1. Marketing strategy 2. Beta program 3. Launch plan 4. Marketing plan 5. Product
Retirement plan Acquisition
Question 20: Acquisition
Answer:
act or process by which ownership is achieved by: 1. acquiring brand/product 2. purchase
entire company 3 ways to get new product
Question 21: 3 ways to get new product
Answer:
1. develop 2. acquire 3. license Commercialization - 2nd half stage of PMF
