ADV 281 FINAL EXAM UIUC VARGAS NEW SET WITH COMPLETE
SOLUTIONS 100% VERIFIED!!!! ALREADY GRADED A+
independent variables - (answer)controlled and manipulated ; the cause of the effect
dependent variables - (answer)assumed to depend on or be caused by another ; effects or outcomes, ex:
emotion, purchase rates
Pierce's 4 Paths - (answer)1. Method of tenacity
2. Method of authority
3. A priori method
4. Scientific method
method of tenacity - (answer)people cling to familiar beliefs because these beliefs bring comfort/peace ;
NOT good for determining facts because we reject unfamiliar beliefs
method of authority - (answer)when someone with authority tells you what to believe ; NOT good for
determining facts
Priori method - (answer)thinking why things occur, reasoning from cause to effect with no
experimentation (tastes and preferences, what "sounds good" to you)
scientific method - (answer)best tool for knowledge; based on assumptions
deontology - (answer)branch of knowledge dealing with moral obligations and the welfare of the
INDIVIDUAL; features of an act making it right or wrong
if you can foresee specific harm to individuals, rely on this framework
teology - (answer)study of ends and final causes; correct cause of action is one that promotes the
greatest good; Utilitarian Model (what cause of action causes the greatest good and the least harm?)
,ADV 281 FINAL EXAM UIUC VARGAS NEW SET WITH COMPLETE
SOLUTIONS 100% VERIFIED!!!! ALREADY GRADED A+
utilitarian model - (answer)what cause of action causes the greatest good and the least harm?
stresses consequence of act in evaluating ethical status
related to teology
3 dimensions of consumer target analysis - (answer)1. consumer trends
2. how consumers interact with product/service
3. relationship between consumers and product/service
distributive justice - (answer)rewards distributed according to how much effort you put in
retributive justice - (answer)wrongdoer should be punished proportionately to the law
compensatory justice - (answer)injured party should be restored to original position
3 ethical concerns - (answer)1. autonomy
2. non-maleficence
3. beneficience
autonomy - (answer)informed decision
non-maleficence - (answer)no mistreating / harm
beneficience - (answer)right to confidentiality and privacy
Epistemology - (answer)study of knowledge / science of knowing
,ADV 281 FINAL EXAM UIUC VARGAS NEW SET WITH COMPLETE
SOLUTIONS 100% VERIFIED!!!! ALREADY GRADED A+
methodology - (answer)science of finding out
sample - (answer)subset / part of a larger population
population - (answer)complete group of entities sharing a common set of characteristics
population element - (answer)individual member of a population
census - (answer)investigation of all individual elements that makeup a population
sample vs census - (answer)sample - cheaper, quicker, fast info collection, practical for ad research, can
provide a more accurate count; however, can eliminate important cases
census - small population, identifiable; however, not as accurate as sampling
sample statistics - (answer)variables in a sample or measures computed from sample data
population parameters - (answer)variables in a population or measured characteristics of the population
sampling error - (answer)difference between results obtained from a sample and results obtained by a
census
6 step procedure for drawing a sample - (answer)1. Define the target population
2. Identify the sampling frame
3. Select a sampling procedure
4. Determine the sample size
5. Select the sample elements
, ADV 281 FINAL EXAM UIUC VARGAS NEW SET WITH COMPLETE
SOLUTIONS 100% VERIFIED!!!! ALREADY GRADED A+
6. Collect the data from the designated elements
sampling frame - (answer)list of elements from which a sample may be drawn
aka WORKING POPULATION
impossible to make a perfect list
sampling frame error - (answer)occurs when certain elements are not listed or are not accurately
represented in the sampling frame (over-registration vs under-registration)
probability samples - (answer)each population element has a known (non-zero) chance of being chosen
for the sample
only with this can you generalize to the broader population
equal opportunity of members for representation in the sample
nonprobability samples - (answer)no way of estimating the probability that any population element will
be included in the sample
no way of ensuring that the sample is representative of the population
could have zero chance of representation
rely on personal judgment somewhere along the line
inappropriate to generalize
types of probability sampling - (answer)simple random
SOLUTIONS 100% VERIFIED!!!! ALREADY GRADED A+
independent variables - (answer)controlled and manipulated ; the cause of the effect
dependent variables - (answer)assumed to depend on or be caused by another ; effects or outcomes, ex:
emotion, purchase rates
Pierce's 4 Paths - (answer)1. Method of tenacity
2. Method of authority
3. A priori method
4. Scientific method
method of tenacity - (answer)people cling to familiar beliefs because these beliefs bring comfort/peace ;
NOT good for determining facts because we reject unfamiliar beliefs
method of authority - (answer)when someone with authority tells you what to believe ; NOT good for
determining facts
Priori method - (answer)thinking why things occur, reasoning from cause to effect with no
experimentation (tastes and preferences, what "sounds good" to you)
scientific method - (answer)best tool for knowledge; based on assumptions
deontology - (answer)branch of knowledge dealing with moral obligations and the welfare of the
INDIVIDUAL; features of an act making it right or wrong
if you can foresee specific harm to individuals, rely on this framework
teology - (answer)study of ends and final causes; correct cause of action is one that promotes the
greatest good; Utilitarian Model (what cause of action causes the greatest good and the least harm?)
,ADV 281 FINAL EXAM UIUC VARGAS NEW SET WITH COMPLETE
SOLUTIONS 100% VERIFIED!!!! ALREADY GRADED A+
utilitarian model - (answer)what cause of action causes the greatest good and the least harm?
stresses consequence of act in evaluating ethical status
related to teology
3 dimensions of consumer target analysis - (answer)1. consumer trends
2. how consumers interact with product/service
3. relationship between consumers and product/service
distributive justice - (answer)rewards distributed according to how much effort you put in
retributive justice - (answer)wrongdoer should be punished proportionately to the law
compensatory justice - (answer)injured party should be restored to original position
3 ethical concerns - (answer)1. autonomy
2. non-maleficence
3. beneficience
autonomy - (answer)informed decision
non-maleficence - (answer)no mistreating / harm
beneficience - (answer)right to confidentiality and privacy
Epistemology - (answer)study of knowledge / science of knowing
,ADV 281 FINAL EXAM UIUC VARGAS NEW SET WITH COMPLETE
SOLUTIONS 100% VERIFIED!!!! ALREADY GRADED A+
methodology - (answer)science of finding out
sample - (answer)subset / part of a larger population
population - (answer)complete group of entities sharing a common set of characteristics
population element - (answer)individual member of a population
census - (answer)investigation of all individual elements that makeup a population
sample vs census - (answer)sample - cheaper, quicker, fast info collection, practical for ad research, can
provide a more accurate count; however, can eliminate important cases
census - small population, identifiable; however, not as accurate as sampling
sample statistics - (answer)variables in a sample or measures computed from sample data
population parameters - (answer)variables in a population or measured characteristics of the population
sampling error - (answer)difference between results obtained from a sample and results obtained by a
census
6 step procedure for drawing a sample - (answer)1. Define the target population
2. Identify the sampling frame
3. Select a sampling procedure
4. Determine the sample size
5. Select the sample elements
, ADV 281 FINAL EXAM UIUC VARGAS NEW SET WITH COMPLETE
SOLUTIONS 100% VERIFIED!!!! ALREADY GRADED A+
6. Collect the data from the designated elements
sampling frame - (answer)list of elements from which a sample may be drawn
aka WORKING POPULATION
impossible to make a perfect list
sampling frame error - (answer)occurs when certain elements are not listed or are not accurately
represented in the sampling frame (over-registration vs under-registration)
probability samples - (answer)each population element has a known (non-zero) chance of being chosen
for the sample
only with this can you generalize to the broader population
equal opportunity of members for representation in the sample
nonprobability samples - (answer)no way of estimating the probability that any population element will
be included in the sample
no way of ensuring that the sample is representative of the population
could have zero chance of representation
rely on personal judgment somewhere along the line
inappropriate to generalize
types of probability sampling - (answer)simple random
