HUBSPOT ACADEMY EMAIL MARKETING CERTIFICATION EXAM
WITH COMPLETE SOLUTIONS 100% VERIFIED!!!! ALREADY
GRADED A+
Why should you ask 'What is your goal?' before creating an email marketing strategy? - (answer)To
understand the 'why' behind everything you do.
Why should the goals set in your email marketing strategy be relevant to the overall business strategy? -
(answer)Both A and B
Select all that apply. Why is it essential to connect your ESP with your CRM? - (answer)-To avoid
duplication of data.
- To ensure better coordination between your marketing and sales strategy.
-To avoid losing important behavioral data.
What is segmentation? - (answer)The process of separating your contacts into smaller groups of similar
profiles.
What is the most effective email marketing campaign strategy? - (answer)INCORRECT:
A/B Testing
Sending a different discount email to certain contacts based on the region a contact resides, is an
example of which email marketing concept? - (answer)Segmentation
Fill in the blank: _____ is the likelihood an email will land in the primary inbox. - (answer)Deliverability
True or false? If your email is marked as delivered, it will not be marked as spam. - (answer)False
Select all that apply. Which of the following are components of deliverability? - (answer)All of them:
Contact Engagement
Sender Rep.
Authentication
, HUBSPOT ACADEMY EMAIL MARKETING CERTIFICATION EXAM
WITH COMPLETE SOLUTIONS 100% VERIFIED!!!! ALREADY
GRADED A+
Domain Set-Up
Delivery Rate
Which of the following statements is true? - (answer)Your sender rep score is unique to each ISP and is
NOT made public.
True or false? Your sender reputation is constantly being assessed, which means your deliverability is
constantly changing. - (answer)True
True or false? In email marketing, explicit consent is the only form of acceptable consent. - (answer)False
Fill in the blanks: A customer makes a purchase from your company and you proceed to send them
marketing emails. This can be described as ______ and ________. - (answer)Implicit Consent, Single Opt-
In
Fill in the blanks: A customer makes a purchase from your company and submits the form with a box
checked to receive marketing emails. This box was checked by default. You proceed to send them
marketing emails. This can be described as ______ and ________. - (answer)Implicit Consent, Single Opt-
In
Which of the following compliance needs are part of the CAN-SPAM Act? - (answer)You must be
compliant if you're emailing within the United States.
Select all that apply. Which of the following are principles of the CAN-SPAM Act? - (answer)-You must
have deceptive subject lines.
-Your message must include a valid physical postal address.
-Your message must have a clear mechanism for recipients to opt out - in other words, an "unsubscribe"
button.
WITH COMPLETE SOLUTIONS 100% VERIFIED!!!! ALREADY
GRADED A+
Why should you ask 'What is your goal?' before creating an email marketing strategy? - (answer)To
understand the 'why' behind everything you do.
Why should the goals set in your email marketing strategy be relevant to the overall business strategy? -
(answer)Both A and B
Select all that apply. Why is it essential to connect your ESP with your CRM? - (answer)-To avoid
duplication of data.
- To ensure better coordination between your marketing and sales strategy.
-To avoid losing important behavioral data.
What is segmentation? - (answer)The process of separating your contacts into smaller groups of similar
profiles.
What is the most effective email marketing campaign strategy? - (answer)INCORRECT:
A/B Testing
Sending a different discount email to certain contacts based on the region a contact resides, is an
example of which email marketing concept? - (answer)Segmentation
Fill in the blank: _____ is the likelihood an email will land in the primary inbox. - (answer)Deliverability
True or false? If your email is marked as delivered, it will not be marked as spam. - (answer)False
Select all that apply. Which of the following are components of deliverability? - (answer)All of them:
Contact Engagement
Sender Rep.
Authentication
, HUBSPOT ACADEMY EMAIL MARKETING CERTIFICATION EXAM
WITH COMPLETE SOLUTIONS 100% VERIFIED!!!! ALREADY
GRADED A+
Domain Set-Up
Delivery Rate
Which of the following statements is true? - (answer)Your sender rep score is unique to each ISP and is
NOT made public.
True or false? Your sender reputation is constantly being assessed, which means your deliverability is
constantly changing. - (answer)True
True or false? In email marketing, explicit consent is the only form of acceptable consent. - (answer)False
Fill in the blanks: A customer makes a purchase from your company and you proceed to send them
marketing emails. This can be described as ______ and ________. - (answer)Implicit Consent, Single Opt-
In
Fill in the blanks: A customer makes a purchase from your company and submits the form with a box
checked to receive marketing emails. This box was checked by default. You proceed to send them
marketing emails. This can be described as ______ and ________. - (answer)Implicit Consent, Single Opt-
In
Which of the following compliance needs are part of the CAN-SPAM Act? - (answer)You must be
compliant if you're emailing within the United States.
Select all that apply. Which of the following are principles of the CAN-SPAM Act? - (answer)-You must
have deceptive subject lines.
-Your message must include a valid physical postal address.
-Your message must have a clear mechanism for recipients to opt out - in other words, an "unsubscribe"
button.
