UCLA COMM 10 EXAM TEST
QUESTIONS WITH ANSWERS
GRADED A PLUS
◉ What is Content? Answer: the media functions as a source of
information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
◉ What is Medium? Answer: the main function of the media lies within
the elements of the medium itself
ex: going to the movies on a first date in order to avoid having to talk a
lot and thus giving each other a common ground to talk about
◉ What is Manifest? Answer: the function of the media that is obvious
,ex: read a book because one is interested in the plot
◉ What is Latent? Answer: the function of the media that is hidden,
unintended
ex: listening to radio during breakfast to avoid talking to husband
◉ What are the 6 (Societal) Functions of Mass Media? Answer: Status
Confirm
Pass on/Enforces traditions, norms, values
Narcotizing Effect
Services Political System
Create Social Cohesion
Services Economy
◉ How does it Confirm Status? Answer: Media confirms status of
organization, people, event by reporting on them; thus making them
important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
,◉ How does it Pass on/Enforces traditions, norms, values? Answer:
Media tells what's right and what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
◉ How does it have a Narcotizing Effect? Answer: narcotics: destroys
senses
- media blinds and distorts our senses; thus, failing to support critical
thinking
ex: media floods us with information so much that we're numb and don't
have time to carefully consider
- makes us apathetic; thus, failing to raise critical questions and thinking
◉ How does it service Political System? Answer: leaders use mass
media to address public
ex: tells you what's happening on your news feed
- learn what candidates say helps political system work
, ◉ How does it create Social Cohesion? Answer: brings us together
- gather around particular social website
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
being alone --> scared
watching TV --> brings together
◉ How does it service Economy? Answer: helps economy work with
business/market reports
- advertising makes capitalist economy work
- sells products = more jobs
- use internet for commerce
◉ What are the 8 functions of Mass Media served for individuals?
Answer: Guide our Behavior
Guide our Understanding
Professional Tool
Develop Self Concept
QUESTIONS WITH ANSWERS
GRADED A PLUS
◉ What is Content? Answer: the media functions as a source of
information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
◉ What is Medium? Answer: the main function of the media lies within
the elements of the medium itself
ex: going to the movies on a first date in order to avoid having to talk a
lot and thus giving each other a common ground to talk about
◉ What is Manifest? Answer: the function of the media that is obvious
,ex: read a book because one is interested in the plot
◉ What is Latent? Answer: the function of the media that is hidden,
unintended
ex: listening to radio during breakfast to avoid talking to husband
◉ What are the 6 (Societal) Functions of Mass Media? Answer: Status
Confirm
Pass on/Enforces traditions, norms, values
Narcotizing Effect
Services Political System
Create Social Cohesion
Services Economy
◉ How does it Confirm Status? Answer: Media confirms status of
organization, people, event by reporting on them; thus making them
important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
,◉ How does it Pass on/Enforces traditions, norms, values? Answer:
Media tells what's right and what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
◉ How does it have a Narcotizing Effect? Answer: narcotics: destroys
senses
- media blinds and distorts our senses; thus, failing to support critical
thinking
ex: media floods us with information so much that we're numb and don't
have time to carefully consider
- makes us apathetic; thus, failing to raise critical questions and thinking
◉ How does it service Political System? Answer: leaders use mass
media to address public
ex: tells you what's happening on your news feed
- learn what candidates say helps political system work
, ◉ How does it create Social Cohesion? Answer: brings us together
- gather around particular social website
ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
being alone --> scared
watching TV --> brings together
◉ How does it service Economy? Answer: helps economy work with
business/market reports
- advertising makes capitalist economy work
- sells products = more jobs
- use internet for commerce
◉ What are the 8 functions of Mass Media served for individuals?
Answer: Guide our Behavior
Guide our Understanding
Professional Tool
Develop Self Concept
