UCLA COMM 10 ACTUAL EXAM
PAPER QUESTIONS WITH
SOLUTIONS GRADED A PLUS
◉ Types of Social Norms. Answer: Folkways, Mores, Taboos
◉ Folkways. Answer: Lightly held norms. Not a big deal if you break
them.
◉ Mores. Answer: More strongly held norms. Breaking is a bigger deal.
◉ Taboos. Answer: Most strongly held norms. Laws against such action.
◉ Folkway Example. Answer: You should wear matching socks.
◉ More Example. Answer: Adults playing naked on the front lawn.
◉ Taboo Example. Answer: Having sex with a family member (incest).
Having sex with a dead person (Necrophilia).
◉ Types of Pick Up Lines. Answer: Friendly, Offbeat, Humorous, Altar,
Seductive.
,◉ Friendly Pick Up Line Example. Answer: "Would you mind some
conversation while we wait?"
◉ Offbeat Pick Up Line Example. Answer: "Do you think we are ever
going to switch to the metric system?"
◉ Humorous Pick Up Line Example. Answer: "So what's a nice girl like
you doing in an elevator like this?"
◉ Altar Pick Up Line Example. Answer: "You look just like my 3rd
husband." (only had 2!)
◉ Seductive Pick Up Line Example. Answer: "You are the sexiest
woman in the room."
◉ SEMCDR Model. Answer: Source, Encoder, Message, Channel,
Decoder, Receiver.
◉ Source. Answer: The person with the thought/idea to communicate.
◉ Encoder. Answer: Takes the thought/idea and puts it into some form
that people can understand.
,◉ Message. Answer: Code-any system of symbols by which we
communicate. Must be shared to be understood. (language)
Content-What is being communicated. (the general idea)
Treatment-how you say what you say. (non-verbal things like tone and
volume)
◉ Double Bind. Answer: When the content and treatment of a message
clash. (We tend to listen to the treatment in these cases)
◉ Channel. Answer: The medium used to get a message from source to
receiver. (face to face, TV, etc.)
◉ Receiver. Answer: Person who receives the message being sent.
◉ Feedback. Answer: The receiver becoming the source.
◉ Circular Model. Answer: Model in which there is a constant change of
source and and reciever. Feedback is involved.
◉ Linear Model. Answer: Can only define communication that is one
way. (SEMCDR Model)
, ◉ Noise. Answer: Interferes with the nessage being sent. Interferes with
the fidelity of the message.
◉ Types of Noise. Answer: Internal Noise- noise that is going on within
you. (cannot be externally removed)
External Noise- originates from the outside world.
◉ Examples of Internal Noise. Answer: Hunger, sickness, distractions
◉ Examples of External Noise. Answer: Jackhammer outside, 100
degrees in classroom, hot person sitting next to you.
◉ Types of Fidelity. Answer: High Fidelity Message-messgae getting
through without distortion. (Noise)
Low Fidelity Message
◉ High Fidelity Message Example. Answer: Face to face.
◉ Low Fidelity Message Example. Answer: TV with a lot of static.
PAPER QUESTIONS WITH
SOLUTIONS GRADED A PLUS
◉ Types of Social Norms. Answer: Folkways, Mores, Taboos
◉ Folkways. Answer: Lightly held norms. Not a big deal if you break
them.
◉ Mores. Answer: More strongly held norms. Breaking is a bigger deal.
◉ Taboos. Answer: Most strongly held norms. Laws against such action.
◉ Folkway Example. Answer: You should wear matching socks.
◉ More Example. Answer: Adults playing naked on the front lawn.
◉ Taboo Example. Answer: Having sex with a family member (incest).
Having sex with a dead person (Necrophilia).
◉ Types of Pick Up Lines. Answer: Friendly, Offbeat, Humorous, Altar,
Seductive.
,◉ Friendly Pick Up Line Example. Answer: "Would you mind some
conversation while we wait?"
◉ Offbeat Pick Up Line Example. Answer: "Do you think we are ever
going to switch to the metric system?"
◉ Humorous Pick Up Line Example. Answer: "So what's a nice girl like
you doing in an elevator like this?"
◉ Altar Pick Up Line Example. Answer: "You look just like my 3rd
husband." (only had 2!)
◉ Seductive Pick Up Line Example. Answer: "You are the sexiest
woman in the room."
◉ SEMCDR Model. Answer: Source, Encoder, Message, Channel,
Decoder, Receiver.
◉ Source. Answer: The person with the thought/idea to communicate.
◉ Encoder. Answer: Takes the thought/idea and puts it into some form
that people can understand.
,◉ Message. Answer: Code-any system of symbols by which we
communicate. Must be shared to be understood. (language)
Content-What is being communicated. (the general idea)
Treatment-how you say what you say. (non-verbal things like tone and
volume)
◉ Double Bind. Answer: When the content and treatment of a message
clash. (We tend to listen to the treatment in these cases)
◉ Channel. Answer: The medium used to get a message from source to
receiver. (face to face, TV, etc.)
◉ Receiver. Answer: Person who receives the message being sent.
◉ Feedback. Answer: The receiver becoming the source.
◉ Circular Model. Answer: Model in which there is a constant change of
source and and reciever. Feedback is involved.
◉ Linear Model. Answer: Can only define communication that is one
way. (SEMCDR Model)
, ◉ Noise. Answer: Interferes with the nessage being sent. Interferes with
the fidelity of the message.
◉ Types of Noise. Answer: Internal Noise- noise that is going on within
you. (cannot be externally removed)
External Noise- originates from the outside world.
◉ Examples of Internal Noise. Answer: Hunger, sickness, distractions
◉ Examples of External Noise. Answer: Jackhammer outside, 100
degrees in classroom, hot person sitting next to you.
◉ Types of Fidelity. Answer: High Fidelity Message-messgae getting
through without distortion. (Noise)
Low Fidelity Message
◉ High Fidelity Message Example. Answer: Face to face.
◉ Low Fidelity Message Example. Answer: TV with a lot of static.
