,“Essential reading for scholars and practitioners, Idil Cakim’s
book provides critical insights for organizations seeking to
implement human-centered marketing strategies in the age
of AI. Grounded in rigorous research, she identifies key AI
adoption gaps that explain the often contradictory consumer
behavior marked by simultaneous embrace and resistance.
Her findings offer a roadmap for developing responsible and
effective strategies that integrate AI.”
Katja Schroeder, Assistant Program Director and
Senior Lecturer, Columbia University, School of
Professional Studies, Technology Management
“As a marketing executive, I found this book to be a practical
guide to practically everything AI. The author holds your
hand and guides you through the trends of AI, the guts of
AI, the roots of AI, the future of AI across all demographics
and behaviors. AI for Marketing is educational, informative
and accessible. I recommend it as a resource for any business
professional who wants their very own GPS to show how to
smartly and effectively navigate the present and the future
with AI.”
Rachel Kessler, Founder, Kessler
Communications, LLC
“An insightful, human-centric exploration of AI’s initial
impact across our cultural and economic landscape, and a
strategically-vital roadmap to understanding AI’s current and
future potential to unlock transformation in business, science
and the human experience. Cakim has at once shifted my
perception of AI from uncertainty to optimism.”
Tara Glazer, Head of Marketing,
Fresh Taste Produce Limited
,
, AI FOR MARKETING
AI for Marketing: The Consumer Perspective examines the
human side of AI adoption at a moment when technology is
advancing faster than consumer comfort. While millions use
AI to search, plan, create and make decisions, trust remains
fragile. This book explains why that gap persists and what it
means for marketers trying to reach audiences who are both
curious and cautious.
Drawing on proprietary research, global studies and
behavioral science, the book maps the key barriers marketers
must navigate: concerns about accuracy, authenticity, privacy,
loss of control and systemic biases. It also identifies the
consumer segments most open to AI-enabled products and
messaging, including caregivers, multilinguals, sustainability
enthusiasts and personalization seekers.
The book offers marketers practical guidance on designing
AI-powered experiences that are credible, equitable and
human-led. It shows how trust can be built into every
touchpoint – from onboarding and data exchange to content
creation and customer service – and why doing so is essential
for adoption and long-term loyalty.
Idil M. Cakim is the founder of Iris Flex, an insights and
strategy firm. A seasoned researcher with leadership experience
at Audacy, Nielsen, Golin and Burson, she speaks widely on
technology, communication and media. Her work examines
how innovation transforms audience behaviors and reshapes
brands and industries.
book provides critical insights for organizations seeking to
implement human-centered marketing strategies in the age
of AI. Grounded in rigorous research, she identifies key AI
adoption gaps that explain the often contradictory consumer
behavior marked by simultaneous embrace and resistance.
Her findings offer a roadmap for developing responsible and
effective strategies that integrate AI.”
Katja Schroeder, Assistant Program Director and
Senior Lecturer, Columbia University, School of
Professional Studies, Technology Management
“As a marketing executive, I found this book to be a practical
guide to practically everything AI. The author holds your
hand and guides you through the trends of AI, the guts of
AI, the roots of AI, the future of AI across all demographics
and behaviors. AI for Marketing is educational, informative
and accessible. I recommend it as a resource for any business
professional who wants their very own GPS to show how to
smartly and effectively navigate the present and the future
with AI.”
Rachel Kessler, Founder, Kessler
Communications, LLC
“An insightful, human-centric exploration of AI’s initial
impact across our cultural and economic landscape, and a
strategically-vital roadmap to understanding AI’s current and
future potential to unlock transformation in business, science
and the human experience. Cakim has at once shifted my
perception of AI from uncertainty to optimism.”
Tara Glazer, Head of Marketing,
Fresh Taste Produce Limited
,
, AI FOR MARKETING
AI for Marketing: The Consumer Perspective examines the
human side of AI adoption at a moment when technology is
advancing faster than consumer comfort. While millions use
AI to search, plan, create and make decisions, trust remains
fragile. This book explains why that gap persists and what it
means for marketers trying to reach audiences who are both
curious and cautious.
Drawing on proprietary research, global studies and
behavioral science, the book maps the key barriers marketers
must navigate: concerns about accuracy, authenticity, privacy,
loss of control and systemic biases. It also identifies the
consumer segments most open to AI-enabled products and
messaging, including caregivers, multilinguals, sustainability
enthusiasts and personalization seekers.
The book offers marketers practical guidance on designing
AI-powered experiences that are credible, equitable and
human-led. It shows how trust can be built into every
touchpoint – from onboarding and data exchange to content
creation and customer service – and why doing so is essential
for adoption and long-term loyalty.
Idil M. Cakim is the founder of Iris Flex, an insights and
strategy firm. A seasoned researcher with leadership experience
at Audacy, Nielsen, Golin and Burson, she speaks widely on
technology, communication and media. Her work examines
how innovation transforms audience behaviors and reshapes
brands and industries.
