MAR3615 Exam 1 Exam complete exam
questions and answers 2026.
Applied - CORRECT ANSWERS research aimed at solving a specific, pragmatic problem
Programmatic - CORRECT ANSWERS conducted to develop marketing options through
market segmentation, market opportunity analyses, or consumer attitude and product usage studies
Selective - CORRECT ANSWERS tests alternatives
Evaluative - CORRECT ANSWERS Assesses program performance
Basic - CORRECT ANSWERS Research aimed at expanding the frontiers of knowledge
Exploratory - CORRECT ANSWERS Preliminary research conducted to increase
understanding of a concept to clarify the exact nature of the problem to be solved, or to identify
important variables to be studied
Descriptive - CORRECT ANSWERS Descriptive research studies answer the who, what,
where, when, and how questions. It is used when one wants to gain a better understanding of the
specifics or details the research issue.
Cross-sectional surveys - CORRECT ANSWERS One-time snapshots of population, Use the
same survey & different sample
Purpose of Descriptive Studies - CORRECT ANSWERS Confirm theories, Brand Loyalty
measure, Describes population, Build customer profile, Gain specific information
, Key Methods of Descriptive Studies - CORRECT ANSWERS Secondary data
Cross-sectional surveys
One-time snapshots of population
Use the same survey & different sample
Longitudinal survey - CORRECT ANSWERS Identify market trends
Use the same survey & same sample
Use tracking pane
Causal - CORRECT ANSWERS Research studies that examine whether the value of one
variable causes or determines the value of another variable.
Casual: Purpose - CORRECT ANSWERS Confirms theories
Identify cause & effect
Relationships among variables
Casual:Key Methods - CORRECT ANSWERS Surveys
Experiments
Time sequence
Secondary data
Systematic elimination
Casual: Independent variable - CORRECT ANSWERS A symbol or concept over which the
research has some control and that is hypothesized to cause or influence the dependent variable.
questions and answers 2026.
Applied - CORRECT ANSWERS research aimed at solving a specific, pragmatic problem
Programmatic - CORRECT ANSWERS conducted to develop marketing options through
market segmentation, market opportunity analyses, or consumer attitude and product usage studies
Selective - CORRECT ANSWERS tests alternatives
Evaluative - CORRECT ANSWERS Assesses program performance
Basic - CORRECT ANSWERS Research aimed at expanding the frontiers of knowledge
Exploratory - CORRECT ANSWERS Preliminary research conducted to increase
understanding of a concept to clarify the exact nature of the problem to be solved, or to identify
important variables to be studied
Descriptive - CORRECT ANSWERS Descriptive research studies answer the who, what,
where, when, and how questions. It is used when one wants to gain a better understanding of the
specifics or details the research issue.
Cross-sectional surveys - CORRECT ANSWERS One-time snapshots of population, Use the
same survey & different sample
Purpose of Descriptive Studies - CORRECT ANSWERS Confirm theories, Brand Loyalty
measure, Describes population, Build customer profile, Gain specific information
, Key Methods of Descriptive Studies - CORRECT ANSWERS Secondary data
Cross-sectional surveys
One-time snapshots of population
Use the same survey & different sample
Longitudinal survey - CORRECT ANSWERS Identify market trends
Use the same survey & same sample
Use tracking pane
Causal - CORRECT ANSWERS Research studies that examine whether the value of one
variable causes or determines the value of another variable.
Casual: Purpose - CORRECT ANSWERS Confirms theories
Identify cause & effect
Relationships among variables
Casual:Key Methods - CORRECT ANSWERS Surveys
Experiments
Time sequence
Secondary data
Systematic elimination
Casual: Independent variable - CORRECT ANSWERS A symbol or concept over which the
research has some control and that is hypothesized to cause or influence the dependent variable.
