UTA 3321 MARKETING UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
●● consumer products
Answer: convenience products, shopping products, specialty products,
and unsought products.
●● Business products
Answer: major equipment, accessory equipment, component parts,
processed materials, raw materials, supplies, and services.
●● Product Items
Answer: Specific versions of a product that can be designated as a
distinct offering among an organization's products
●● product lines
Answer: groups of closely related product items
●● product line depth
Answer: the number of product items in a product line
●● product mixes
,Answer: all products that an organization sells
●● product mix width
Answer: refers to the number of product lines an organization offers
●● Product modification
Answer: Changing one or more characteristics of a product
●● Planned obsolelscene
Answer: The practice of modifying products so those that have already
been sold become obsolete before they actually need replacement.
●● quality modification
Answer: change in a product's dependability or durability
●● functional modification
Answer: change in a product's versatility, effectiveness, convenience, or
safety
●● style modification
Answer: aesthetic product change rather than a quality or functional
change
, ●● product line extension
Answer: adding additional products to an existing product line in order
to compete more broadly in the industry
●● brand
Answer: a name, term, symbol, design, or combination thereof that
identifies a seller's products and differentiates them from competitors'
products
●● Branding's 3 main purpose
Answer: product identification, repeat sales, and new product sales(most
important is product identification)
●● brand name
Answer: that part of a brand that can be spoken, including letters, words,
and numbers
●● brand mark
Answer: the elements of a brand that cannot be spoken
●● brand equality
Answer: the value of the company and brand names
QUESTIONS AND CORRECT ANSWERS
●● consumer products
Answer: convenience products, shopping products, specialty products,
and unsought products.
●● Business products
Answer: major equipment, accessory equipment, component parts,
processed materials, raw materials, supplies, and services.
●● Product Items
Answer: Specific versions of a product that can be designated as a
distinct offering among an organization's products
●● product lines
Answer: groups of closely related product items
●● product line depth
Answer: the number of product items in a product line
●● product mixes
,Answer: all products that an organization sells
●● product mix width
Answer: refers to the number of product lines an organization offers
●● Product modification
Answer: Changing one or more characteristics of a product
●● Planned obsolelscene
Answer: The practice of modifying products so those that have already
been sold become obsolete before they actually need replacement.
●● quality modification
Answer: change in a product's dependability or durability
●● functional modification
Answer: change in a product's versatility, effectiveness, convenience, or
safety
●● style modification
Answer: aesthetic product change rather than a quality or functional
change
, ●● product line extension
Answer: adding additional products to an existing product line in order
to compete more broadly in the industry
●● brand
Answer: a name, term, symbol, design, or combination thereof that
identifies a seller's products and differentiates them from competitors'
products
●● Branding's 3 main purpose
Answer: product identification, repeat sales, and new product sales(most
important is product identification)
●● brand name
Answer: that part of a brand that can be spoken, including letters, words,
and numbers
●● brand mark
Answer: the elements of a brand that cannot be spoken
●● brand equality
Answer: the value of the company and brand names
