UTA 3321 MARKETING EXAM PREP FULL
QUESTIONS AND CORRECT ANSWERS
GRADED A+
●● A European dairy that is famous for its rich ice creams has
introduced basil, tomato, fennel, and oregano-flavored ice creams. In the
process of developing these new flavors, the dairy surveyed world-
famous chefs to determine which nontraditional flavors had the greatest
level of marketability. This survey would have happened during which
stage of the product development process?
Concept testing
Brainstorming
Basic research
Idea screening
None of the above
Answer: Idea screening
●● Heinz is expected to introduce more than 400 new products in the
next two years. One of the products is a spicier ketchup aimed at the
baby boomer market. The spicier ketchup would be considered what
type of new product?
A discontinuous innovation.
,A new product line.
An addition to an existing product line.
A style modification.
None of the above.
Answer: An addition to an existing product line.
●● Convenience products include all of the following except:
deodorant.
soft drinks.
chewing gum.
aspirin.
All of the above are convenience products.
Answer: All of the above are convenience products.
●● Which of the following has the lowest level of "trialability"?
Organic dog food.
Low-fat ice cream.
Surgically implanted hearing aids.
A new air freshener
None of the above
,Answer: Surgically implanted hearing aids.
●● For products such as Rolls-Royce automobiles, only one or a few
dealers within a given area can distribute the product. This illustrates:
intensive distribution.
selective distribution.
limited distribution.
exclusive distribution.
none of the above.
Answer: exclusive distribution.
●● Wal*Mart buys the products it sells in large quantities directly from
manufacturers of those products. This illustrates a(n) _______________
marketing channel.
direct
manufacturer
producer
supplier
None of the above
Answer: none of the above (retail)
, ●● In Chinatown in New York city, consumers can purchase counterfeit
versions of Rolex watches and Prada handbags that are very difficult to
distinguish from the real thing. This illustrates:
dual distribution.
non-traditional channels.
gray marketing channels.
reverse channels.
none of the above.
Answer: gray marketing channels.
●● The soft drink, candy, and snack vending machines found in the
Business building at University of Texas at Arlington are examples of:
automatic vending.
self-service technologies.
direct retailing.
direct marketing.
none of the above.
Answer: automatic vending.
●● The _______________ of a retail store helps determine the store's
image and positions the retail store in consumers' rminds.
QUESTIONS AND CORRECT ANSWERS
GRADED A+
●● A European dairy that is famous for its rich ice creams has
introduced basil, tomato, fennel, and oregano-flavored ice creams. In the
process of developing these new flavors, the dairy surveyed world-
famous chefs to determine which nontraditional flavors had the greatest
level of marketability. This survey would have happened during which
stage of the product development process?
Concept testing
Brainstorming
Basic research
Idea screening
None of the above
Answer: Idea screening
●● Heinz is expected to introduce more than 400 new products in the
next two years. One of the products is a spicier ketchup aimed at the
baby boomer market. The spicier ketchup would be considered what
type of new product?
A discontinuous innovation.
,A new product line.
An addition to an existing product line.
A style modification.
None of the above.
Answer: An addition to an existing product line.
●● Convenience products include all of the following except:
deodorant.
soft drinks.
chewing gum.
aspirin.
All of the above are convenience products.
Answer: All of the above are convenience products.
●● Which of the following has the lowest level of "trialability"?
Organic dog food.
Low-fat ice cream.
Surgically implanted hearing aids.
A new air freshener
None of the above
,Answer: Surgically implanted hearing aids.
●● For products such as Rolls-Royce automobiles, only one or a few
dealers within a given area can distribute the product. This illustrates:
intensive distribution.
selective distribution.
limited distribution.
exclusive distribution.
none of the above.
Answer: exclusive distribution.
●● Wal*Mart buys the products it sells in large quantities directly from
manufacturers of those products. This illustrates a(n) _______________
marketing channel.
direct
manufacturer
producer
supplier
None of the above
Answer: none of the above (retail)
, ●● In Chinatown in New York city, consumers can purchase counterfeit
versions of Rolex watches and Prada handbags that are very difficult to
distinguish from the real thing. This illustrates:
dual distribution.
non-traditional channels.
gray marketing channels.
reverse channels.
none of the above.
Answer: gray marketing channels.
●● The soft drink, candy, and snack vending machines found in the
Business building at University of Texas at Arlington are examples of:
automatic vending.
self-service technologies.
direct retailing.
direct marketing.
none of the above.
Answer: automatic vending.
●● The _______________ of a retail store helps determine the store's
image and positions the retail store in consumers' rminds.
