UTA 3321 MARKETING ACTUAL TEST
PAPER COMPLETE SOLUTION VIEW
AHEAD
●● Brand equity
Answer: The value of company and brand names
●● Brand loyalty
Answer: Consistent preference for one brand over all others
●● Planned obsolescence
Answer: The practice of modifying products so those that have already
been sold become obsolete before they actually need replacement
●● Implied warranty
Answer: An unwritten guarantee that the good or service is fit for the
purpose for which it was sold
●● Product item
Answer: A specific version of a product that can be designated as a
distinct offering among an organization's products
●● Product
,Answer: Everything, both favorable and unfavorable, that a person
receives in an exchange
●● Family branding
Answer: Marketing several different products under the same brand
name
●● Brand mark
Answer: The elements of a brand that cannot be spoken
●● Product line depth
Answer: The number of product items in a product line
●● Brand name
Answer: That part of a brand that can be spoken, including letters, words
and numbers
●● Product line extension
Answer: Adding additional products to an existing product line in order
to compete more broadly in the industry
●● Trademark
Answer: The exclusive right to use a brand or part of a brand
,●● Global brand
Answer: A brand that obtains at least a third of its earnings from outside
its home country, is recognizable outside its home base of customers,
and has publicly available marketing and financial data
●● Shopping product
Answer: A product that requires comparison shopping because it is
usually more expensive than a convenience product and is found in
fewer stores
●● Convenience product
Answer: A relatively inexpensive item that merits little shopping effort
●● Warranty
Answer: A confirmation of the quality or performance of a good or
service
●● Private brand
Answer: A brand name owned by a wholesaler or a retailer
●● Product mix
Answer: All products that an organization sells
, ●● Consumer product
Answer: A product bought to satisfy an individual's personal wants
●● Product line
Answer: A group of closely related product items
●● Specialty product
Answer: A particular item for which customers search extensively and
are very reluctant to accept substitutes
●● Universal product codes
Answer: A series of thick and thin vertical lines (bar codes), readable by
computerized optical scanners, that represent numbers used to track
products
●● Generic product name
Answer: Identifies a product by class or type and cannot by trademarked
●● Product mix width
Answer: The number of product lines an organization offers
●● Informational labeling
PAPER COMPLETE SOLUTION VIEW
AHEAD
●● Brand equity
Answer: The value of company and brand names
●● Brand loyalty
Answer: Consistent preference for one brand over all others
●● Planned obsolescence
Answer: The practice of modifying products so those that have already
been sold become obsolete before they actually need replacement
●● Implied warranty
Answer: An unwritten guarantee that the good or service is fit for the
purpose for which it was sold
●● Product item
Answer: A specific version of a product that can be designated as a
distinct offering among an organization's products
●● Product
,Answer: Everything, both favorable and unfavorable, that a person
receives in an exchange
●● Family branding
Answer: Marketing several different products under the same brand
name
●● Brand mark
Answer: The elements of a brand that cannot be spoken
●● Product line depth
Answer: The number of product items in a product line
●● Brand name
Answer: That part of a brand that can be spoken, including letters, words
and numbers
●● Product line extension
Answer: Adding additional products to an existing product line in order
to compete more broadly in the industry
●● Trademark
Answer: The exclusive right to use a brand or part of a brand
,●● Global brand
Answer: A brand that obtains at least a third of its earnings from outside
its home country, is recognizable outside its home base of customers,
and has publicly available marketing and financial data
●● Shopping product
Answer: A product that requires comparison shopping because it is
usually more expensive than a convenience product and is found in
fewer stores
●● Convenience product
Answer: A relatively inexpensive item that merits little shopping effort
●● Warranty
Answer: A confirmation of the quality or performance of a good or
service
●● Private brand
Answer: A brand name owned by a wholesaler or a retailer
●● Product mix
Answer: All products that an organization sells
, ●● Consumer product
Answer: A product bought to satisfy an individual's personal wants
●● Product line
Answer: A group of closely related product items
●● Specialty product
Answer: A particular item for which customers search extensively and
are very reluctant to accept substitutes
●● Universal product codes
Answer: A series of thick and thin vertical lines (bar codes), readable by
computerized optical scanners, that represent numbers used to track
products
●● Generic product name
Answer: Identifies a product by class or type and cannot by trademarked
●● Product mix width
Answer: The number of product lines an organization offers
●● Informational labeling
