1|Page
GB 350 Final Exam from the University of Mississippi (Ole
Miss) with Professor Casico ||Just Out!!!
Jamie's discount retailer is trying to compete with walmart by
offering a price matching guarantee to its customers. Basically, if
a customer purchases a product from jamie's and finds it is
offered a lower price on the walmart's shelf, that customer can
bring a picture of the walmart price and get a refund for the
difference. Under what type of pricing objective category is
jamie's operating? - answer-status-quo pricing objective
Apple just introduced the "ipacemaker" to the medical
equipment industry. Financial analysis has deemed this is a risky
move for the $1 billion company who traditionally focuses on
making products for tech savvy consumers. What strategy does
this describe? - answer-diversification
The walt disney company hosts a website called the "disney
parks mom panel" for parents who have questions about the
different offerings of the disney company. Members of the mom
panel are experienced disney customers who answer questions
from site visitors in order to give them relevant information
from a parental point of view, and provide a community
atmosphere so visitors can become more involved with the
disney brand, overall. What promotional goal is disney most
,2|Page
likely seeking with the moms panel? - answer-informative
promotion
All the following are basic marketing mix decisions except: -
answer-product, place (distribution), promotion, and pricing
As compared with products, services often are provided and
consumed at the same time. What characteristic of services
does this describe? - answer-inseparable
Reality celebrity kim kardashian gets paid to promote a variety
of products on instagram. When she does, she includes a note
in the comments stating that it is sponsored content. Which of
the following types of media is kim kardashian posting? -
answer-paid media
Chicken-pot-panera, a restaurant chain, ran the advertising
campaign claiming that it's menu items were made with the
"freshest ingredients around". A competing restaurant sued
chik-pot- panera for making false claims. What concept best
describes what the judge ruled this statement to be? - answer-
ftc rules apply to advertisers making false claims about their
own products
,3|Page
. Direct comparison/comparative advertising is legal as long as: -
answer-federal rulings prohibit advertisers from falsely
describing competitor's products and
Allow competitors to sue if ads show their products or mention
their brand names in an incorrect or false manner
Often, the goal of persuasive advertising in the growth and
maturity phases of the product life cycle is generating _____
demand. - answer-selective
. Based on the lectures which of the 4 p's of marketing is the
most flexible? - answer-price
Pro-snacks is a new company that makes healthy snack mixes.
Upon entering the market, pro- snacks realized that master
snacker, a competitor, was the most commonly chosen brand of
snack mix in this routing buying decision. Based on the lectures,
which promotional tool would be best it pro-snacks wants to
find a way into the consideration sets? - answer-advertising and
sales promotion
Kellogg's brand often advertises it cereal products to
consumers, with the hopes that consumers will continue to
come to retailers to buy the cereal products. What type of
, 4|Page
promotional strategies manufacturer using? - answer-
advertising, sales promotion, and less personal selling
Mary is watching television one night when an advertisement
for a national restaurant comes on. Mary continues watching,
but is distracted by a problem that has been on her mind all
day. From the lecture on the communication process what is
happening in this scenario? - answer-transmission is hindered
According to the lectures on integrated marketing
communications, what has become one the most critical
decisions in promotional strategy? - answer-media selection
A(n) ___ warrantee is an unwritten guarantee that a good or
service is fit for the purpose for which did it was sold. - answer-
implied
From the lectures on consumer behavior, research suggests that
customer outrage is most commonly associated with which
type of justice? - answer-distributive?, procedural?,
interactional?, all of the above?
Until recently, streamlined boat company has made two types
of boats: fishing boats and pontoon boats. However,
GB 350 Final Exam from the University of Mississippi (Ole
Miss) with Professor Casico ||Just Out!!!
Jamie's discount retailer is trying to compete with walmart by
offering a price matching guarantee to its customers. Basically, if
a customer purchases a product from jamie's and finds it is
offered a lower price on the walmart's shelf, that customer can
bring a picture of the walmart price and get a refund for the
difference. Under what type of pricing objective category is
jamie's operating? - answer-status-quo pricing objective
Apple just introduced the "ipacemaker" to the medical
equipment industry. Financial analysis has deemed this is a risky
move for the $1 billion company who traditionally focuses on
making products for tech savvy consumers. What strategy does
this describe? - answer-diversification
The walt disney company hosts a website called the "disney
parks mom panel" for parents who have questions about the
different offerings of the disney company. Members of the mom
panel are experienced disney customers who answer questions
from site visitors in order to give them relevant information
from a parental point of view, and provide a community
atmosphere so visitors can become more involved with the
disney brand, overall. What promotional goal is disney most
,2|Page
likely seeking with the moms panel? - answer-informative
promotion
All the following are basic marketing mix decisions except: -
answer-product, place (distribution), promotion, and pricing
As compared with products, services often are provided and
consumed at the same time. What characteristic of services
does this describe? - answer-inseparable
Reality celebrity kim kardashian gets paid to promote a variety
of products on instagram. When she does, she includes a note
in the comments stating that it is sponsored content. Which of
the following types of media is kim kardashian posting? -
answer-paid media
Chicken-pot-panera, a restaurant chain, ran the advertising
campaign claiming that it's menu items were made with the
"freshest ingredients around". A competing restaurant sued
chik-pot- panera for making false claims. What concept best
describes what the judge ruled this statement to be? - answer-
ftc rules apply to advertisers making false claims about their
own products
,3|Page
. Direct comparison/comparative advertising is legal as long as: -
answer-federal rulings prohibit advertisers from falsely
describing competitor's products and
Allow competitors to sue if ads show their products or mention
their brand names in an incorrect or false manner
Often, the goal of persuasive advertising in the growth and
maturity phases of the product life cycle is generating _____
demand. - answer-selective
. Based on the lectures which of the 4 p's of marketing is the
most flexible? - answer-price
Pro-snacks is a new company that makes healthy snack mixes.
Upon entering the market, pro- snacks realized that master
snacker, a competitor, was the most commonly chosen brand of
snack mix in this routing buying decision. Based on the lectures,
which promotional tool would be best it pro-snacks wants to
find a way into the consideration sets? - answer-advertising and
sales promotion
Kellogg's brand often advertises it cereal products to
consumers, with the hopes that consumers will continue to
come to retailers to buy the cereal products. What type of
, 4|Page
promotional strategies manufacturer using? - answer-
advertising, sales promotion, and less personal selling
Mary is watching television one night when an advertisement
for a national restaurant comes on. Mary continues watching,
but is distracted by a problem that has been on her mind all
day. From the lecture on the communication process what is
happening in this scenario? - answer-transmission is hindered
According to the lectures on integrated marketing
communications, what has become one the most critical
decisions in promotional strategy? - answer-media selection
A(n) ___ warrantee is an unwritten guarantee that a good or
service is fit for the purpose for which did it was sold. - answer-
implied
From the lectures on consumer behavior, research suggests that
customer outrage is most commonly associated with which
type of justice? - answer-distributive?, procedural?,
interactional?, all of the above?
Until recently, streamlined boat company has made two types
of boats: fishing boats and pontoon boats. However,
