UNIVERSITY OF SOUTH AFRICA (UNISA)
College of Economic and Management Sciences
⋄
Integrated Logistics
Assessment 3 — 2026
⋄
Module Code: TRL2604
Module Name: Integrated Logistics
Assignment No.: Assessment 3
Due Date: 11 September 2026
Marks Allocation: 30 marks
Unique Number: 783494
Submitted in partial fulfilment of the requirements for Integrated Logistics
at the University of South Africa.
, UNISA | TRL2604 Integrated Logistics — Assessment 3
Contents
1 Question 1: Types of Demand and Demand Analysis at Ubuntu Fresh Foods 2
1.1 1.1 Independent Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.2 1.2 Dependent Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.3 1.3 Derived and Seasonal Demand in the South African Market . . . . . . . . . . 3
1.4 1.4 Effects on Business Operations . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.5 1.5 Methods of Analysing Demand . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2 Question 2: Customer Service, Organisational Growth, and Profitability 6
2.1 2.1 The Link Between Customer Service and Profitability . . . . . . . . . . . . . 6
2.2 2.2 Growth Effects Beyond Direct Profitability . . . . . . . . . . . . . . . . . . . . 7
2.3 2.3 Customer Service Concerns Managers Should Prioritise . . . . . . . . . . . . 7
3 Question 3: Closing the Gap Between Demand and Supply Chain Capability 9
3.1 3.1 Approaches to Shortening Supply Lead Time . . . . . . . . . . . . . . . . . . 9
3.2 3.2 The Strategic Case for Increasing Demand Lead Time . . . . . . . . . . . . . 10
Reference List 12
Page 1 of 13
College of Economic and Management Sciences
⋄
Integrated Logistics
Assessment 3 — 2026
⋄
Module Code: TRL2604
Module Name: Integrated Logistics
Assignment No.: Assessment 3
Due Date: 11 September 2026
Marks Allocation: 30 marks
Unique Number: 783494
Submitted in partial fulfilment of the requirements for Integrated Logistics
at the University of South Africa.
, UNISA | TRL2604 Integrated Logistics — Assessment 3
Contents
1 Question 1: Types of Demand and Demand Analysis at Ubuntu Fresh Foods 2
1.1 1.1 Independent Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.2 1.2 Dependent Demand . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.3 1.3 Derived and Seasonal Demand in the South African Market . . . . . . . . . . 3
1.4 1.4 Effects on Business Operations . . . . . . . . . . . . . . . . . . . . . . . . . . 3
1.5 1.5 Methods of Analysing Demand . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2 Question 2: Customer Service, Organisational Growth, and Profitability 6
2.1 2.1 The Link Between Customer Service and Profitability . . . . . . . . . . . . . 6
2.2 2.2 Growth Effects Beyond Direct Profitability . . . . . . . . . . . . . . . . . . . . 7
2.3 2.3 Customer Service Concerns Managers Should Prioritise . . . . . . . . . . . . 7
3 Question 3: Closing the Gap Between Demand and Supply Chain Capability 9
3.1 3.1 Approaches to Shortening Supply Lead Time . . . . . . . . . . . . . . . . . . 9
3.2 3.2 The Strategic Case for Increasing Demand Lead Time . . . . . . . . . . . . . 10
Reference List 12
Page 1 of 13
