California State University-Fullerton MKTG 455 - Exam 1 || Error-
free Answers 100%.
Digital Marketing correct answers "achieving marketing goals through applying digital
technologies"
Marketing Goals correct answers Attract (1), Convert (2), Retain (3)
Digital Technologies correct answers Computing, software, and internet related technology
Network correct answers two or more connected computer which can share resources
Internet correct answers network of networks that covers the entire globe
TCP/IP (Transmission Control Protocol/Internet Protocol) correct answers conceptual model and
set of communications protocols used in the Internet
- allows any two computers to communicate and exchange data
- internet transfers data packets among computers
Server correct answers used to store the webpages, data and files accessed by web browsers
Web correct answers collection of hypertext documents that provide information and can be
accessed by other computers on the internet
Digital Media correct answers Display Ads, SEO, Paid Search, Social Media, and Email
Display Ads correct answers embedded advertisement on a sponsor website
, Search Engine Marketing (SEM) correct answers promoting through search engines; includes
SEO and paid search
Paid Search correct answers practice of bidding on keywords to get a search ad placed
Search Engine Optimization (SEO) correct answers art of getting website listed in a higher
position in the search listings of a major search engine
Social Media Marketing correct answers use of social media platforms and websites to promote a
product/service
Email marketing correct answers act of sending a commercial message using email (closest ot
traditional direct mail marketing)
Paid media correct answers Communication channels that allow you to pay to gain access to
customers (display ads, influencers, etc.)
Owned media correct answers communication channels within our control (blog, website, social
media, etc.)
Earned media correct answers any publicity that you receive through unowned channels that you
didn't have to pay for (sharing, reviews, mentions)
Attract digital media correct answers Display Ads and Paid Search
Convert digital media correct answers SEOs
Retain digital media correct answers Social media and Email marketing
free Answers 100%.
Digital Marketing correct answers "achieving marketing goals through applying digital
technologies"
Marketing Goals correct answers Attract (1), Convert (2), Retain (3)
Digital Technologies correct answers Computing, software, and internet related technology
Network correct answers two or more connected computer which can share resources
Internet correct answers network of networks that covers the entire globe
TCP/IP (Transmission Control Protocol/Internet Protocol) correct answers conceptual model and
set of communications protocols used in the Internet
- allows any two computers to communicate and exchange data
- internet transfers data packets among computers
Server correct answers used to store the webpages, data and files accessed by web browsers
Web correct answers collection of hypertext documents that provide information and can be
accessed by other computers on the internet
Digital Media correct answers Display Ads, SEO, Paid Search, Social Media, and Email
Display Ads correct answers embedded advertisement on a sponsor website
, Search Engine Marketing (SEM) correct answers promoting through search engines; includes
SEO and paid search
Paid Search correct answers practice of bidding on keywords to get a search ad placed
Search Engine Optimization (SEO) correct answers art of getting website listed in a higher
position in the search listings of a major search engine
Social Media Marketing correct answers use of social media platforms and websites to promote a
product/service
Email marketing correct answers act of sending a commercial message using email (closest ot
traditional direct mail marketing)
Paid media correct answers Communication channels that allow you to pay to gain access to
customers (display ads, influencers, etc.)
Owned media correct answers communication channels within our control (blog, website, social
media, etc.)
Earned media correct answers any publicity that you receive through unowned channels that you
didn't have to pay for (sharing, reviews, mentions)
Attract digital media correct answers Display Ads and Paid Search
Convert digital media correct answers SEOs
Retain digital media correct answers Social media and Email marketing
