Mkt 3401 Exam 1 ACTUAL QUESTIONS
AND CORRECT ANSWERS
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - CORRECT ANSWER
Market yourself, Sell yourself, Network (K-now ppl), Maintain Contact (sustain long term
relationships)
To be successful, you must have these 5 traits: (CHASE) - CORRECT ANSWER Creative,
Honest/Trustworthy, Aggressive, Smart, Enthusiastic
Companies look for ___________ and ______________ as some of their core values when hiring
employees. - CORRECT ANSWER Trust and Honesty
_____________ is the most crippling trait in marketing yourself. - CORRECT ANSWER
Honesty
What traits are needed to sell yourself (AKA personal branding)? - CORRECT ANSWER
likeability and credibility
How do you make yourself likable? - CORRECT ANSWER with the emotional impact you
have on people
How fast is your personal brand created? - CORRECT ANSWER 1/24 of a second
What is the thin slice concept? - CORRECT ANSWER 10 seconds of visual delivery can
create, destroy or modify your personal brand
Over 90% of your emotional impact is judged on __________ and __________ delivery. - CORRECT
ANSWER Vocal; Visual
In vocal delivery, ___________________ is gold. - CORRECT ANSWER imperfection
,What is credibility? - CORRECT ANSWER the believability that you obtain, makes people
may attention to you and no one else
You make a name for yourself through ________________. - CORRECT ANSWER credibility
If you violate someones __________, your brand will be destroyed. - CORRECT ANSWER
trust
______ % of emotional impact is judged on vocal delivery. Tone is very important- if you can manage
your tone, you are at an advantage. - CORRECT ANSWER 38
When speaking to someone it is important to sound like you _________. - CORRECT ANSWER
care
What are the 3 killers of presenting? - CORRECT ANSWER being boring, being arrogant,
being bitter (pouty, angry, harsh)
______ % of emotional impact is judged on visual delivery (facial expression). - CORRECT
ANSWER 55
In marketing, it is important to determine your ____________ look because it is 55% of your
emotional impact. - CORRECT ANSWER default
In 10 seconds you can predict with ______ % accuracy who someone is as though you evaluated them
for 1 hour. - CORRECT ANSWER 70
_____ % of emotional impact is judged on verbal arrangement of the message (not content). -
CORRECT ANSWER 7
What is the emotional impact you have on somebody? - CORRECT ANSWER Likability
_____________ _________________ are the number one visual elements! - CORRECT ANSWER
Facial Expressions
, Images can be created as quick as ___ of a second. And opinions can be formulated in only ____
seconds. - CORRECT ANSWER 1/24; 10
In sustaining your default look and dealing with others' facial reactions to you, its important to: -
CORRECT ANSWER Maintain Poise
Who settled all the lawsuits (insurance) whenever 9/11 occurred? - CORRECT ANSWER
Kenneth Feinberg and his company
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in negotiating is ______. - CORRECT ANSWER Listening
It does not matter what you say, it is how you _______ and how you _______ whenever you say it. -
CORRECT ANSWER look; feel
What is the #1 thing Fortune 500 companies look for in an MBA hire? - CORRECT ANSWER
Interpersonal and Communication skills
What is the second most important thing Fortune 500 companies look for in an MBA hire? -
CORRECT ANSWER Teamwork
What is the third most important thing Fortune 500 companies look for in an MBA hire? - CORRECT
ANSWER Honesty (ethical)
What is the fourth most important thing Fortune 500 companies look for in an MBA hire? -
CORRECT ANSWER Core Competency (specific skill/knowledge)
Who created the "formula to be a winner" aka the personal branding formula? - CORRECT ANSWER
Steven Geiser
Who said "there are winners and losers in everything but what makes a winner?" - CORRECT
ANSWER Steven Geiser
AND CORRECT ANSWERS
John Camp's/Kant 4 "keys to being successful" - Have to be able to: - CORRECT ANSWER
Market yourself, Sell yourself, Network (K-now ppl), Maintain Contact (sustain long term
relationships)
To be successful, you must have these 5 traits: (CHASE) - CORRECT ANSWER Creative,
Honest/Trustworthy, Aggressive, Smart, Enthusiastic
Companies look for ___________ and ______________ as some of their core values when hiring
employees. - CORRECT ANSWER Trust and Honesty
_____________ is the most crippling trait in marketing yourself. - CORRECT ANSWER
Honesty
What traits are needed to sell yourself (AKA personal branding)? - CORRECT ANSWER
likeability and credibility
How do you make yourself likable? - CORRECT ANSWER with the emotional impact you
have on people
How fast is your personal brand created? - CORRECT ANSWER 1/24 of a second
What is the thin slice concept? - CORRECT ANSWER 10 seconds of visual delivery can
create, destroy or modify your personal brand
Over 90% of your emotional impact is judged on __________ and __________ delivery. - CORRECT
ANSWER Vocal; Visual
In vocal delivery, ___________________ is gold. - CORRECT ANSWER imperfection
,What is credibility? - CORRECT ANSWER the believability that you obtain, makes people
may attention to you and no one else
You make a name for yourself through ________________. - CORRECT ANSWER credibility
If you violate someones __________, your brand will be destroyed. - CORRECT ANSWER
trust
______ % of emotional impact is judged on vocal delivery. Tone is very important- if you can manage
your tone, you are at an advantage. - CORRECT ANSWER 38
When speaking to someone it is important to sound like you _________. - CORRECT ANSWER
care
What are the 3 killers of presenting? - CORRECT ANSWER being boring, being arrogant,
being bitter (pouty, angry, harsh)
______ % of emotional impact is judged on visual delivery (facial expression). - CORRECT
ANSWER 55
In marketing, it is important to determine your ____________ look because it is 55% of your
emotional impact. - CORRECT ANSWER default
In 10 seconds you can predict with ______ % accuracy who someone is as though you evaluated them
for 1 hour. - CORRECT ANSWER 70
_____ % of emotional impact is judged on verbal arrangement of the message (not content). -
CORRECT ANSWER 7
What is the emotional impact you have on somebody? - CORRECT ANSWER Likability
_____________ _________________ are the number one visual elements! - CORRECT ANSWER
Facial Expressions
, Images can be created as quick as ___ of a second. And opinions can be formulated in only ____
seconds. - CORRECT ANSWER 1/24; 10
In sustaining your default look and dealing with others' facial reactions to you, its important to: -
CORRECT ANSWER Maintain Poise
Who settled all the lawsuits (insurance) whenever 9/11 occurred? - CORRECT ANSWER
Kenneth Feinberg and his company
Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in negotiating is ______. - CORRECT ANSWER Listening
It does not matter what you say, it is how you _______ and how you _______ whenever you say it. -
CORRECT ANSWER look; feel
What is the #1 thing Fortune 500 companies look for in an MBA hire? - CORRECT ANSWER
Interpersonal and Communication skills
What is the second most important thing Fortune 500 companies look for in an MBA hire? -
CORRECT ANSWER Teamwork
What is the third most important thing Fortune 500 companies look for in an MBA hire? - CORRECT
ANSWER Honesty (ethical)
What is the fourth most important thing Fortune 500 companies look for in an MBA hire? -
CORRECT ANSWER Core Competency (specific skill/knowledge)
Who created the "formula to be a winner" aka the personal branding formula? - CORRECT ANSWER
Steven Geiser
Who said "there are winners and losers in everything but what makes a winner?" - CORRECT
ANSWER Steven Geiser
