Mkt 3401 Exam 1 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Societal - correct answer toms focuses on which marketing management philosophy?
Social - correct answer levi's failed which part of external environment?
Legal - correct answer required change of doorknobs?
Can be evaluated by others during the first 10 seconds - correct answer concept of thin slice?
All the above (honesty, enthusiasm, aggressiveness) - correct answer john camp keys to
success?
55% visual, 38% vocal, 7% verbal - correct answer study of likability?
Customer loyalty - correct answer what is not a marketing concept?
Benefits-costs - correct answer formula for customer value?
7% - correct answer % of customers who experience poor customer service that will tell
service provider?
63% - correct answer % of customers more likely to change a purchase decision based on one
person?
Improve customer service - correct answer main focus of delta airlines training?
Implement a failure/recovery plan - correct answer lesson learned "united breaks guitar" study?
QUESTIONS AND CORRECT ANSWERS
Societal - correct answer toms focuses on which marketing management philosophy?
Social - correct answer levi's failed which part of external environment?
Legal - correct answer required change of doorknobs?
Can be evaluated by others during the first 10 seconds - correct answer concept of thin slice?
All the above (honesty, enthusiasm, aggressiveness) - correct answer john camp keys to
success?
55% visual, 38% vocal, 7% verbal - correct answer study of likability?
Customer loyalty - correct answer what is not a marketing concept?
Benefits-costs - correct answer formula for customer value?
7% - correct answer % of customers who experience poor customer service that will tell
service provider?
63% - correct answer % of customers more likely to change a purchase decision based on one
person?
Improve customer service - correct answer main focus of delta airlines training?
Implement a failure/recovery plan - correct answer lesson learned "united breaks guitar" study?
